RELATIONSHIP BUILDING SIMPLIFIED*

*The 7 Golden Rules for Communication in Web 2.0

Marketing

*The 7 Golden Rules for Communication in Web 2.0

Marketing

This 2-day workshop will offer a solid,

practical guide on how marketeers

can use social networking websites to build

exciting, engaging, dynamic, powerful

and long-lasting relationships with a community of fans.

This process will be liberated from the ever-changing trends and technical details which can cause so much confusion in the virtual Web 2.0 landscape. Instead, we’ll simplify the process by approaching it from a linguistic perspective; thus offering user-friendly tips with a strong and clear direction.

OVERVIEW

The workshop will be presented by

Andy Kovacs, an expert linguist with over

14 years experience in communication

training and consultancy with

multinational corporations both in

Turkey and the UK.

OVERVIEW

ACT IThe 7 Golden Rules of Communication

Throughout history, communication has had the same set of fixed rules.

These fundamental maxims, when followed, result in communication of the highest possible degree of effectiveness and success when it comes to getting what you want and need.

Knowledge of these permanent truths has never before been more important than in today’s fast-paced, technological

world where anchor points which we can hold on to and use to build our strategies can often seem impossible to find.

The 7 Golden Rules

of Communication should be used as the lifelines for marketing strategies in the communicative environment of Web 2.0.

ACT IICommunication and

Reality

Everything changes!

You cannot separate

communication from reality

What works Today. . .

Will be

gone

tomorrow

Although communication has always had and will always have

the 7 Golden

Rules

as its behavioural maxims, the channels which we use to communicate with have never been more diverse and dynamic.

Any change in reality changes the way we communicate.

And

any change in how we communicate changes reality by shifting our paradigms.

These changes govern our perspective on the world spiritually, mentally, emotionally, behaviouristically

and

physically.

And they’re getting faaaasster

In 2009, there was more information published than there has ever been before.

There are 4.1 billion mobile telephone users

More SMS messages are sent everyday than there are people on the planet.

200 billion emails are sent daily (90% of which are spam!)

1.5 billion Internet users are surfing 55 trillion links on 200 million websites.

How, then, can the marketeer

of today and tomorrow successfully build relationships to get what she wants and needs?

The marketeers mission

to capture attention is

certainly not getting

any easier!

ACT IIIRealtionship Building

Today

We will use a comprehensive research dossier on the 2

most relevant social media activities

for

marketing and relationship building affecting YOUR

business ...

1.

YOUR activities 2.

And those of YOUR COMPETITORS

This will be used to show you 3 tactics

Tactic 1: THE GOODCompanies who follow one or more of the 7 Golden Rules

of Communication

successfully.

Tactic 2: THE BADCompanies who break one or more more of the 7 Golden Rules

of Communication.

Tactic 3: The PerfectFinally, we shall present suggestions on the ultimate ways to use Social Media so that the 7 Golden Rules

of Communication can be completely maximized to create the strongest possible relationships as quickly and effectively as possible.

Special consideration will be given to Facebook,

which is the biggest social networking site in Turkey with over 17

million users (36.8% growth rate) making us the 3rd largest country of users in the world behind the USA and the UK.

Also Twitter, one of the fastest-growing social utilities on the Internet, will be focussed on.

This alert system, with its real-time search,

has shown us that the rate of exchange of information is the best indicator of the value of the information. For example, the BBC found out about last year’s earthquakes in China from people tweeting, not from their usual data sources.

Finally, we’ll focus on blogs.

“The word ‘blog’

is irrelevant, what’s important is that it is now common, and it will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they can share what they care about with the world.”

Seth Godin

(Genius)

Andy Kovacs

Managing Director ELC Owner

An expert linguist from University of London with over 14-years experience in management communication in the banking and finance sectors.

Interested in intercultural communication competence, universal politeness theory and the impact of new technology on training and communication.

Responsible for creating and managing all of ELC’s training and consultancy projects.

e:

andy@elc.com.tr

w: www.elc.com.tr

t:

0216 467 5460

Linkedin: www.linkedin.comAndy Kovacs

Twitter:www.twitter.com@AndyatELC

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