Report News European Action on Drugs Lisbon 2011

transcript

Report News

February / March 2011

Sent Press Releases (total of seven: announcement of the event, several Press Releases with numbers and curiosities about drugs, call to action and event summary)

Clipping results (Health area)

Net Farma is an online reference for professionals in the pharmaceutical

and health sector. It is also available in a newsletter format and widely

distributed for the sector.

JAS FARMA and SAPO Saúde are two great online plataforms about

health. They are widely researched by all kind of publics. SAPO Saúde

belongs to SAPO (Grupo) and has a wide number of pageviews - in 2010

recorded a total traffic of 2.3 billion visits and 11 700 million pageviews.

Tribuna Médica, Ciência PT and Portal da Saúde are online references

in health sphere. For example, Portal da Saúde has an average of

580.000 views per month.

Clipping results (economic area)

Expresso is a weekly newspaper that is a great reference on the

economic media sector. It has an average of 150.000 copies.

Millenium BCP (as well as other banks) has its own online news

release. This site is a fantastic online platform that broadcasts mainly

economic information.

Clipping results (lifestyle / generic area)

Diário de Notícias and Jornal de Notícias are both media references

in Portugal. They both are daily newspapers and each one has a

circulation average of 53.157 and 125.385 copies, respectively.

http://www.youtube.com/watch?v=c3i73x_CVrA

RTP 2 is one of the four public television portuguese channels.

SIC is another of the four

public television portuguese

channels, with which we had

the opportunity to record an

interview.

We are awaiting for the

interview link.

RTP and TVNET are related to generic media

subjects. RTP is the “Rádio Televisão Portuguesa”

great media group.

TV NET is a multimedia information reference.

Clipping results (lifestyle / generic area)http://videos.sapo.pt/p6DvBc

ArPhEBh260gGc0

Visão is a weekly magazine which

occupies a very special place in the

mainstream media. It has a circulation

average of 130.000 copies.

Jornal i is a daily newspaper with a

consolidated and solid place in Portugal. It

has a circulation average of 30.000

copies.

Mariana is a weekly magazine which is

one of the media reference in what

concerns to feminine and lifestyle area. It

has a circulation average of 50.000

copies.

Setúbal na Rede, Diário Online and Correio do

Minho are three media regional references.

Dianova and IDT, both correspond to two institutional

brands that deal with drug and addiction issues.

Crianças a Torto e a Direitos is an online and very

rich platform that mainly publish news about health and

generic issues.

is an online and

very rich platform which

belongs to Grupo

Renascença that publish

news about all important

themes related to society,

economy and health.

Educare.pt

Mundo Universitário is a weekly

medium that is related to education

and society themes. It has an

average circulation of

approximately 35.000 copies.

Gerações K and Educare.pt are

both online platforms very well

known, speacially on the education

sector.

Young Channel and Impulso Positivo are both two

media references in lifestyle and generic areas. Both are

online platforms with e-magazines distributed for a large

mailing list.

SAPO Família is related to generic media subjects.

SAPO Família belongs to SAPO (Grupo) and has a

wide number of pageviews - in 2010 recorded a total

traffic of 2.3 billion visits and 11 700 million pageviews.

LUSA is a communication agency, responsible for

some of the viral dissemination of numerous news

about EAD.

Público and SIC are also related to generic media

subjects. The first one of the most important daily

newspapers.

Mega FM, RFM and Rádio Renascença are national

radios. In each site it was published some articles

about EAD.

Some news that have been

published on online plataforms

such as Notícias Portugal Mail

and Boas Notícias.pt.

Clipping results (some blogs and sites)

Some news that have

been published on

newspapers and online

platforms were

reproduced by blogs.

Clipping results (some blogs and sites)

Some news that have

been published on

newspapers and online

platforms were

reproduced by blogs.

Clipping results (some social media results)

Some newspapers and

online platforms

reproduced EAD news

in their own social

media profiles.

Summary of clipping results

Media Areas ClippingResults

Health 9 15.747€

Economic 2 6.643€

Lifestyle / Generic 36 78.326

TV & Radio 11 82.720€

Blogs & Social Media 24 53.160€

TOTAL 81 236.596€

ROI_Clipping results

Report News European Action on Drugs Lisbon 2011

Education