Artist/s Genre Costume Setting and Props

Colour codes Techni-cal codes

Non- verbal codes

Effect: what impression do you get of the performer?

One Direction Pop Clean, smart, casual

Studio, bottle of milk

White, which represents purity and innocence

Blue, which indicates masculinity

Lighting, camera angle, shot size

All staring at the camera

That they are respectable boys

Max Cavalera Heavy Metal

Scruffy, casual (BLAST!, DOOM written on their tops)

On a dark, stormy beach with sea behind them, tattoos, wristbands

Black, which represents power, evil, death and mystery

Two-shot, dimly lit, wind machine used

Clenching his teeth together like an animal

Rebellious

Taylor Swift Pop Casual Baseball jacket White, which represents purity and innocence

Gold; love, passion and wisdom

Medium shot, well-lit

Direct address, hand is moving her hair to the side, in an inviting but shy pose

She looks innocent