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A2 G324: Advanced Portfolio in MediaDominic Rose
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Film Poster – (Subsidiary Task)
2. Construction
3. Evaluation
Teaser Trailer – (Main Task)
1. Research and Planning
Film Magazine Front Cover – (Subsidiary Task)
Research and Planning – PART 1Similar products and potential
target audienceResearch and Planning
Week 1
Week 2
Week 3
Week 4
Research / deconstruct briefChoose Genre
Research genreGenre mood board
Films within the genreTarget audience
Draft synopsis
Report to Miss AndrewWork on report notes
Questionnaire on audience
Questionnaire on genreFinalise synopsis
Deconstruct synopsis
13/09/10
20/09/10
27/09/10
04/10/10
Week 7
Week 8
Focus GroupChange of target audience
Target audienceFocus group
Re-do synopsis
25/10/10
01/11/10
_______________________Week 5 Start selecting actorsRich picture of narrative
Deconstruct professional trailerRich picture of construction
11/10/10
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 1 13/09/10
Main task: Teaser Trailers•Short. Often between 30-90 seconds•Released a long before the actual film is released•Told through titles•Music in background•Tells the story vaguely•Snippets of the plot and best parts of the film•Shows the institution that makes the film•Change in music at significant point
http://en.wikipedia.org/wiki/Teaser_trailer
•Most A2 teaser trailers are horror or action
http://www.youtube.com/watch?v=FNQGFGL_P6I&feature=related (the remainders) http://www.youtube.com/watch?v=8KMfbNToIv4 (the final cut)
Mise-en-scene, use of camera, editing, lighting & colour and sound
Final Cut (A2 Teaser Trailer)• Good sense of narrative• Moderate creativity• Strong use of camera• Cuts effective• Music suggests genre
The Remainders (A2 Teaser Trailer)• Mise-en-scene works exceptionally well• Specific objects• Unique• Strong use of camera• Good pace• Natural light• Music complements film
Forms and conventions
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 1 13/09/10
Ancillary text; Film magazine front cover• Photo of main character• Prop significant to the plot• Title of film and tagline• Title of magazine• Adverts for other films• Photo shows: plot, genre, main character, sums up the story in one, inviting for viewers to read.
http://www.empireonline.com/magazine/http://www.totalfilm.com/http://www.bfi.org.uk/sightandsound/
http://enorfandersonf.blogspot.com/Empire, October 2010
• Photograph in front of title• Primary colours• Same font through-out
• Colour scheme• Connotation / denotation• Narrative
Forms and conventions
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 1 13/09/10
Ancillary task; Film Poster• Tells the plot• Appealing (artistic)• Title• Producers company• Company names and Titles• Tagline• Release Date
http://en.wikipedia.org/wiki/Film_poster
http://blog.80millionmoviesfree.com/wp-content/uploads/2010/06/eat-pray-love-movie-poster.jpg
http://danielleya2.wordpress.com/category/final-products/
• Actor / Actress name • Connotation• Website
• Age Rating• Review• Costume
Forms and conventions
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 1 13/09/10
Date Task Problems Outcome 18-9-2010 Chosen genre and
research into that chosen genre
NOT ENOUGH DETAIL IN GENRE RESEARCH!
Film genre, Romance. Known conventions of the
romantic genre
• Animated
• Comedy
• Action
• Family
• Thriller
• Horror
• Fantasy
• Romance • Romantic Comedy• Drama • ‘Chick Flick’
little skills, no facilities
not appeal to mass audience
little money, no facilities
too wide audience
not unique
not unique
little money, no facilities
easily accessible actors and locationsmass selling genre
grips an audience feel good genre easily accessible actorseasily accessible audience
FINAL CHOICE =
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 1 13/09/10
Romance genre research• Relationship between protagonists• Happy ending• Aspirational films• Obstacle to overcome• Male and female protagonists
http://en.wikipedia.org/wiki/Romantic_film
Date Task Problems Outcome19-9-2010 Produce a mood
board of the romance film genre
N/A To have an idea of the types of
romance films available and what the genre mise-en-
scene for a romance film is
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Week 2 20/09/10
Well known romantic move directorsBest director academy award winners;Micheal Curtiz Casablanca (1942) Anthony Minghella The English Patient (1996)
Cold Mountain (2003) James Cameron Titanic (1997) Avatar (2009)Other directors;Roger Michell Notting Hill (1999) Enduring Love (2004) Garry Marshall Pretty Woman (1990) Valentine’s Day (2010)
http://en.wikipedia.org/wiki/Academy_Award_for_Best_Director
Julia Roberts
•Pretty Woman•Notting Hill•Closer•Valentine’s Day•Eat Pray Love
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Week 2 20/09/10
Style – Protagonist a man, ‘down-to-earth’ setting, famous soundtrack.
Narrative – Todorov’s theory, loved characters, man’s perspective.
Inspiration – Protagonist as a man, relatable settings.
Style – Two protagonists, Todorov narrative theory, unconventional nursery rhyme.
Representation –Laura Mulvey’s gender theory, male gaze theory, narrative changes our perception.
Inspiration – Laura Mulvey’s gender theory
Style – Social and historical context, back story,
music Mise-en-scene – Costume, colour, lighting, silhouettes
Inspiration – Costume, colour, music
Week 2 20/09/10 A2 G324: Advanced Portfolio in MediaDominic Rose
6023Date Task Problems Outcome
23-9-2010 Decide on a target audience for my film
Detailed summary of my target audience
NOT ENOUGH RESEARCH INTO TARGET AUDIENCE
Understand who I am aiming my film
at and why
• Boyfriends• 16 – 21• Sixth form / college
My target audience
Why?
• Challenging forms and conventions• Narcisstic response• Higher gross sales
DRAFT SYNOPSIS – research and planning part 2
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Week 3 27/09/10
My Research to date;• Researched all 3 elements• Genre research / planning• Directors• Range of similar films• Characters and representation• Target audience research;
how has the audience been researched?• Narrative outlinedAction• Clearly define the audience• Focus group• Create a synopsis (size – back of DVD case)• Underline keys shots• Skins trailersRESEARCH AND PLANNING PART 2
Action• Clearly define the audience
Research into target audience.- Questionnaire
• Focus groupOf 10 target audience
members
• Skins trailersTarget audience.Ideologies and beliefs
Week 3 27/09/10 A2 G324: Advanced Portfolio in MediaDominic Rose
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Questionnaire
Age: Male / Female:
1. Do you enjoy watching romance films? Why do / don’t you enjoy them?
2. Who do you think romance films are aimed at? Why?3. How often do you watch romance films?4. Where do you watch romance films? Cinema / On
DVD / Both
Women, like romanceMen, like romanceWomen, dislike romanceMen, dislike romance
Question 1Do you enjoy watching romance films?
Audience of romance films
Week 3 27/09/10 A2 G324: Advanced Portfolio in MediaDominic Rose
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Question 2Who do you think romance films are aimed at?
Teenage girls and middle aged women
Question 3How often do you watch romance films?
How often do you watch romance films?
All the timeOnce every monthRarely ever
Question 4Where do you watch romance films?
Women – DVD and CinemaMen - DVD
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Week 3 27/09/10
Women = Mass audience of romance films
Man as protagonistWomen side character, narcissism
NEW TARGET AUDIENCE : girls 14 - 18
• young love• feel good movie
Week 4 4/10/10 A2 G324: Advanced Portfolio in MediaDominic Rose
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Questionnaire
1. What do you expect to see in a romance film? What defines the romance genre
2. What would make you want to watch a romance film?3. What is your favourite film? Why?
Question 1• attractive characters• a problem to overcome• a happy ending
Question 2• attractive characters• famous actors• gripping storyline
Question 3
Twilight Saga
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Week 4 4/10/10
Style – Use of voice over, non – digetic sound,.
Narrative – Todorov’s theory, binary oppositions, Levi Strauss’ theory on myths
Inspiration – Voice over, binary oppositions, focal character.
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Week 7 25/10/10
Focus Group – Research and Planning Part 2
SKINS
Target audience; teenagers, higher education, left school, sixth formers or aspiring sixth formers
TWILIGHT
Reaches a multi-cultural dynamic of there target audience
Target audience; 16 year old girls looking for ‘love’.
Reaches a dream or idealistic idea of there target audience
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 8 1/11/10
• Gap in the market
• Tune down certain aspects
• Still centered on romance
• Mass audience
• Multi-cultural issues
A2 G324: Advanced Portfolio in MediaDominic Rose
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Week 8 1/11/10
Thank-you for watching
A2 G324: Advanced Portfolio in MediaDominic Rose
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