Post on 20-Jan-2016
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RESEARCH TECHNIQUESLesson 10
Starter Activity
Research Methods
In 1 minute write down as many
different RESEARCH METHODS.
Learning Outcomes
KNOWThat research questions are part of the GCSE examination. UNDERSTANDWhat market research is. Why companies will use it to develop and create products. The different between primary and secondary research. BE ABLE TO.. RECALL what MARKET research is and why companies use it DESCRIBE and ANALYSE PRIMARY and SECONDARY research ANSWER exam questions CREATE your own exam question from analysing exam answers.
Lesson 1 Dips
Lesson 2 PRACTICAL
Dips
Lesson 3 Dips
Lesson 4 & 5 Safe storage
Lesson 6 Standard
components
Lesson 7 PRACTICAL Bread sticks
Lesson 8 & 9 Design exam
Questions
Lesson 10 Research
Techniques
Lesson 11 & 12Functions of
foods
Lesson 13 PRACTICAL Bread and
share
Lesson 14 Manufacturing
quality and CAD/CAM
Lesson 15 Equipment
Lesson 16 PRACTICAL
Cultural breads
Lesson 17 Prototypes and sensory testing
Lesson 18 Nutrition and healthy Eating
Lesson 19 Nutrition and healthy Eating
Lesson 20 PRACTICAL Pastry twist
development
Lesson 21 Combining
ingredients and structures
Lesson 22 Acids, alkaline and additives
Lesson 23 Labelling and
packagingLesson 24 SECE
Lesson 25 Technological
Developments - NANO
Lesson 26 & 27 PRACTICE
EXAM
BIG PICTUREOF EXAM
PREP SHEET
LESSONS
What is Food market research?
Market research is the process of GATHERING, RECORDING and ANALYSING information about the market.
Important items of investigation are customers, competitors and the market.
Market research can be a part of a business plan but also serve as management information to make business decisions.
For all these reasons – food retailers and manufacturers use market research findings to inform decisions on new food products.
Activity
Using the information on the next slide create a mind map on A4 paper of the information given on PRIMARY research .
Your mind map should include Title - PRIMARY research methods. Key facts Pictures Colours Advantages ( at least 2) Disadvantages ( at least 2)
You will be using the back of this paper to create a mind map on secondary research.
Primary Research Primary research involves getting original data directly about the product
and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business
Face-to-face interviews/Telephone interviews Online surveys/ Questionnaires (posted/email) Focus groups and consumer panels Comparative shops Market trends (gathered by self and analysed by self) Databases / Sales figures Production of questionnaires, surveys Brainstorming groups for idea-all ideas noted Test marketing
In most cases it is not possible to ask all existing or potential customers the questions that the business wants answering. So primary research makes use of surveys and sampling to obtain valid results.
Brainstorming groups for idea-all ideas noted
Disadvantages • Difficult to collect/takes long time to gather• Expensive to collect• Misleading results if sample not large enough,
questions not specific enough
Advantages• Up to date• Specific to purpose• Collects private data• Online/telephone data collected quickly
Analysis of primary research
Mini review – PRIMARY research
Verbally • RECALL 3 key facts. • State ONE STRENGTH and ONE WEAKNESS .
ACTIVITY
Using the information on the next slide create a mind map on the OTHER SIDE of the A4 paper of the information given on SECONDARY research . Your mind map should include
SECONDARY research methods.Key factsPicturesColours Advantages ( at least 2)Disadvantages ( at least 2)
Secondary research
Secondary data is data that already exists and has been collected by someone else for another purpose.
Secondary research involves the investigation of secondary sources of data.
There are several sources of existing data available from outside of the organisation that may be of value. These include: Internet searches/ websites (company websites or research
websites e.g. www.statistics.gov. ) Electronic sources e.g. CD ROMs Market trends (if you are given gathered information) Conferencing Food Exhibitions- launching of new products by manufactures. Using existing company sales figures to develop the product.
Advantages• Cheap option of research• Easily accessible
Disadvantages• Could be out of date data• Could have been collected for a
different purpose • Could be too general • Government data is available to
everyone- even competitors
Analysis of secondary research
Mini review – SECONDARY research
Verbally • RECALL 3 key facts. • State ONE STRENGTH and ONE WEAKNESS .
Exam question activity
How can manufacturers use computers to gather information about the type of Bread based snacks available to buy? (4 marks)
June 2006 exam paper
Exam answer activity
Information from computer: Email Internet searches/ websites Comparative shops Electronic sources e.g. CD ROMs Market trends Databases Sales figures Conferencing Production of questionnaires,
surveys
Clear presentation of results / use of Word processing / Desk Top Publishing (publisher to present information) / graphical images
MARKING 4 marks - detailed relevant
answers. 2-3 marks - a mixture of full or simplistic answers. 1 mark - simplistic answer.
Exam question activity
1. Explain how manufacturers could use the Internet when designing and making a new Savoury snack and dip product (4 marks).
June 2008 exam paper
Question answer
Research competitors products Use of e mail / facilities to
speed up communication Analyse existing products /
recipes e.g. Identify price range
Nutritional analysis e.g. to find out more about special diets
Packaging simulations Collect information e.g.
images/ data/costings/weights of ingredients
Use websites e.g. Assess popularity of existing products
Identify new ingredients e.g. recipe ideas/product ideas
Sourcing of ingredientsMARKING3-4 MARKS - Up to four
simplistic answers or several detailed , qualified answers
1-2 MARKS - Several simplistic answers or one detailed
Exam question activity
What other types of electronic media may be used when researching existing bread based snack products? (2 marks)
June 2008 exam paper
Question answer
Email to contact manufacturers Digital camera Digital TV/ TV CD ROMs / software programmes DVD MP3 (podcasts) EPOS electronic point of sale Video/camcorder Other relevant answers e.g. radio, scanner, telephone,
texting Answers may give examples of use
Below are the answers to two questions. Can you identify what the questions are?
Question 1 - Methods used may be: Questionnaire
Question 2 Place carried out Clear aim, objective, purpose Type of people to ask / target group /audience Number of people asked Examples of types of questions asked Analysis of results / data Explanation of how results ensured fair testing Conclusions drawn from results Evaluation of research method How results may benefit future product development
Email Interviews Surveys
MARKING
2-3 MARKS- Qualified answer or two simplistic answers.
1 MARK- Simplistic answer
Do you question match?
1. Name one research method that manufacturers use to gather information about available Bread based snacks. (2 marks)
2. Describe how this research method is carried out. (3 marks)
June 2007 exam paper
Review
Summarise today's learning into 1. 5 sentences2. 5 words3. 1 word
Extension
Application of knowledge
1. Using your knowledge exam questions we have just analysed and answered- CREATE your own exam question with answers. Remember to allocate mark amount!
2. Swap with another person and ANSWER THEIR EXAM QUESTION.
3. Swap back and MARK their answers to your questions 4. PROVIDE THREE FEEDBACK POINTS. This could
include any ADDITIONAL ANSWERS they could have added or have missed out.