Martin Hatchuelwww.thistourismweek.co.za

We Suck at collaboration Ron Mader - planeta.com

Which is how we developeda tourism industry...

• Lack of foresight & planning• Insensitive development• Marginalisation, alienation• Massive carbon footprint

Which is characterised by...

...Fail!

TouristsPeople traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes

UN World Tourism Organisation

• Holidaymakers• Businesspeople• Conferences

• Events (Sport, religion, culture)

1950: 25 millionAnnual growth: 1950 – 2010: 6.2%2010: 940 million

Export earnings: US$ 919 billion; € 693 billion

2011: 980 million 2012: One billion + UNWTO. Pic: Pierre Selim

International tourist arrivals

Travel & Tourism 2011: 9% of global GDP US$6 trillion ... 255 million jobs Expected growth: 4% per year World Travel & Tourism Council

Travel & Tourism 2022: 10% of global GDP US$10 trillion 328 million jobs ... 1 in every 10 on the planet!World Travel & Tourism Council

This is gonna kill us!

Tourism that creates better places for people to live in, and better places to visit

What’s so different about that?

• Sustainable tourism• Eco-tourism• Green tourism• Natural environments tourism • Cultural tourism• Heritage tourism• Niche tourism• Township tourism• Sports tourism

Responsible tourism is not

... It’s all of the above - and more

It’s about the legacies and consequences of tourism

• Respect for local cultures • Support for social development • Respect for the environment

It generates

Everyone takes responsibility: Host Communities

VisitorsPic: Alvaror Fontana

Where does

come from?

Johannesburg World Summit on Sustainable Development Cape Town Conference on Responsible Tourism in Destinations (280 delegates from 20 countries)Birth of a movement

The Cape Town Declaration on Responsible Tourism (2002)

Responsible Tourism in Destinations Conferences

• The Kerala Declaration on the roles of stakeholders (2008)

• The Belize Declaration on cruising, second homes, climate change, local economic development and tourism's impacts in the coastal zone (2009)

• Oman 2010 • Canada 2011• Brazil May 2012

The Cape Town Declaration

Responsible Tourism:• Minimises negative

impacts• Ensures economic

benefits • Is culturally sensitive• Conserves heritage

and diversity • Builds local pride and

confidence

• Generates respect between tourists and hosts

• Involves locals and enhances their well-being

• Improves working conditions and access to the industry

Triple bottom line:

Economic Responsibility

Triple bottom line:

Social Responsibility

Triple bottom line:

Environmental Responsibility

So

how do we

do it?

Educate

Tourism Industry

Collaborate

Globalise yourself Ron Mader

Gamefication onRon Mader

Do what you love Ron Mader

Preach

What

You

Practice Ron Mader

Small is beautifulRon Mader

Think Big Ron Mader

Plan sensibly & sensitively

You don t entertain tourists in your house.’You entertain visitors

Hugo Antonio Santiago

Before

you

leave

• Do your homework• ‘What approach

must I take?’

The Tourist

If you reject the food, ignore the customs, fear the religion and avoid the people,

you might better stay at home James Michener

In your destination

Pic: Bohari Adventures; Mataram, Indonesia

Respect

• Learn about the destination• Respect the destination • Respect the environment• Respect yourself

Godfrey A. Okiki "Women off to Market" 1963

Pic: John Pannell

Engage• Make Friends• Feel the joy• Try to understand

the challenges

Go green• Use accredited accommodation & tours

• Self-accreditation sucks!• Don’t rent the emaciated

camel

• Leave the ivory on the elephant

• Re-use & recycle• Use carbon offsetting

Stay in locally-owned placesthat support local economies

Sleep where you stay

• Eat & buy local• Bargaining? Pay fair prices

You’re in Africa. Why are you buying Chinese?

Win! Win! Win!

• Public transport • Cycling • And the winner is: Walking!

Self-accreditation sucksTravel with operators who practiceResponsible Tourism

Be yourselfYes, you are paying, and no, why should you accept poor service?

Responsible tourism demands equal relationships

But be nice

Fiercely protect children against sexual (and other) exploitation

Sex & The CityPractice safe sex

Be charitable. But...• Donate via reputable institutions • Self-accreditation sucks• Don’t give money to children • If you have to volunteer - how will

your stay affect your hosts?

Look but don’t touch And no, don’t leave any footprints • Leave nature as it is• Wild animals are wild - no petting. Respect their space• Put your butt out properly - and take it home with you• Use water sparingly

Preach What You Practice

Back home

Ron Mader:

Mzansi leads the way

• Aims to help community development projects in South Africa.• Authentic, uplifting, fun, inspirational, interactive and meaningful

experiences in the townships

www.uthandosa.org

Uthando (Love) South Africa - Cape Town

• Research• Internships• Volunteer programmes• www.oceans-research.com

Oceans - Mossel Bay

• 10.9% of turnover (increasing annually by 0.3%) to the Tsitsikamma Forest Village Trust. • On a R690 jump this = R75,21 • R14,000,000 since 1998• www.faceadrenalin.com

Face Adrenalin - Bloukrans Bungy

• Created for tourists who want to meet the locals and experience true urban Africa.

• Real City Tours• Shebeen Tours• Calabash Trust• www.calabashtours.co.za

Calabash Tours - Port Elizabeth

But beware!

Here be dragons!

Governments want results

Expectations

Proceed

With

Caution

Market researchIf you build it - will they come?

Integrated tourism, economic, and spatial planning is the key to unlocking the potential of tourism in destinations

Responsible tourism means successful social development

I don’t care what you do.I do care whether the scale of your ambitionis making it laughably, impossibly better

Umair Haque

Enkosi - Thank you

Tweeples & Facebookers Ron Mader @Ronmader Joey L Defrancesco @JoeyquitsResponsible Capetown @RespcptTourism Geographies @TourismjournalResponsible Tourism @RespontourPaul Miedema @Paulmiedema1Mynatour @My_NatourEthan Gelber @ThetravelwordClimatesmartct @ClimatesmartctResponsible Travel @R_TravelCatherine Mack @CatherinemackEtourism @EtourismforumCoffeebeans Routes @CoffeebeansroutKurt Ackermann @Kurt_ASkye Grove @SkyegroveIvisitorguide @Ivisitorguide

Ron Mader - Planeta.com

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About the fontsAll the fancy fonts in this presentation were designed by Jo Taylor

graphicriver.net/user/joiaco

QirkusQirlycues

QixstixQokijo

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jotaylor.me

Sala kakuhleGoodbye - stay well

Martin Hatchuelwww.thistourismweek.co.za

March 12