Restaurant Social Media Marketing 101 Ola Ayeni

transcript

Restaurant Social Media Marketing 101

Ola Ayeni Chief Idea Officer

Mobile Dialog

Slides: Slideshare.net/afridrums Twitter: @olaayeni

Agenda

1. Why is Social Media Important?

2. How to use social media for your restaurant

3. Restaurant mobile marketing

4. Online review monitoring and reputation

Old & New Media

Traditional Marketing New Media Marketing

• Telemarketing • SEO / SEM

• Trade shows • Blogging

• Direct mail • Social Media

• Email blasts • RSS

• Print ads • Free tools/trials

• TV/radio ads • Viral videos

Interruption Permission

The old communication model was a monologue.

The new communication model is a dialogue.

Which means....what you say

AuthenticInclusiveTransparentExcitingConsumer driven

Word of mouth is powered by 100 Million Videos on

Youtube 200 Million Blogs 57% of people online

have joined a Social Website

300 Million Cell phones in USA

55% have uploaded a photo

Social network Micro Blogs Cell phones Blogs Photo sharing sites Video sharing sites Podcast Just to mention a few

Every Restaurant Campaign Should 300 Million active on

Facebook, 120 Million log on daily

44.5 Million users On Twitter in June 2009

95 Billion text messages per month in the U.S

Facebook Twitter SMS text Weekly E-mails Blogs Printed Flyers

Increase traffic to your website

Help with SEO

Promote your restaurant

Is permission centric

Social Media Is The New Internet

Social Media Makes Consumers Easily Find You

Reason

Only 14% of people trust advertising

Nelson “ Trust In Advertising Report , October 07

Reason

78% of people trust the recommendations of other

consumers

Nelson “ Trust In Advertising Report , October 07

Agenda

?“I am 49. I don't understand this

Social Media stuff ”

What is Social Media ?

Wikepedia:

“Social media is an umbrella term that defines the various activities that integrate technology, social

interaction, and the construction of words and pictures.”

Ola Ayeni:“Is simply word of mouth on steroids”

Flickr: mmmonica

Where do I even begin......... Of Course You're Skeptical

Top Useful Websites For Restaurants

How Should We Begin...

Establish an account on top social media website. Example: Facebook, Twitter and others.

Establish and update brand identity across social media sites and your website.

Bring key staff together to participate. Bartender,manager, sommelier, chef.

Plan your message frequency. Determine the minimum frequency to message.

Ask your employees to join & invite their friends

Top Uses Of Social Media Sites For Restaurants

Drive traffic to your website Announce events and wait time Post recipes, photos and video Hold contest Promote daily specials and discounts Give tour of your kitchen Customer service and engagement tool Hire new employees

Drive Traffic From Social Media Websites To Your Own

Hold Contest

Hold Contest : Broad Street

Announce and Promote Events

Announce Wait Time and Next Stop

Post Recipes, Photos, Food Video

Post Video, Kitchen Tour, Pictures

Hire New Employees

Promote Daily Specials and Discounts

Promote Your Restaurant Events, Products, Recipes With A Blog

Promote your expertise, products, restaurant

Customer Service and Engagement Tool

Agenda

• Reaches over 263 Million users• 95% of all active cell phones in the USA can be reached using

text messaging• Experience response rate up to 70%• Over 80% of consumers respond sms within an hour• 75 billion text messages sent in July 2008, 160 % annual

increase• Over 84% of consumers will not leave home without it.

What is Restaurant Mobile Marketing?

Texting is #1

Calls Texts

1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile

2006 2007 2008

Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1

Mobile and Social Media Marketing... The future

Local offers at participating locations

Dunkin Donuts

• 99 cents Lattes in Boston Dunkin Donut

• 20% increase in sales, • 90% of respondents

purchased other products

• 50% will buy Coffees and Lattes at Dunkin

How do people opt-in and how do restaurants reap the rewards

06/24/08 Confidential

• POP• Posters• Table Tents• Websites• Within Direct mail• Radio• Newspapers

• Direct one-on-one reminder to come back

• Sales increase• Monitor and track new

customers• Coupons and

promotions delivered to your list.

Agenda

Recipe For Web Monitoring

Photo: ulterior epicure

Who's Mobile Dialog ?

Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent

restaurants grow their revenue.

Founded in November 2006

Naperville, IL

What We Do...

We help businesses develop integrated inbound marketing solution that deliver results.

Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers.

Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s)

Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites

Training, coaching and consulting Call or e-mail for free 30 minutes marketing – 1-866-424-

9666 or e-mail ola@m-dialog.com.

Free Trial : www.m-dialog.comNeed help with social media marketing, call

Thank you !!

Ola Ayeni Chief Idea Officer

Mobile Dialog ola@m-dialog.com

1-888 424 9666 direct

Download Slides: www.Slideshare.net/afridrums Twitter: @olaayeni

Restaurant Social Media Marketing 101 Ola Ayeni

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