Post on 07-May-2015
description
transcript
July 2010
Presented by:
Result Oriented Intelligence (ROI), Hyderabad, India
Restaurants, Hyderabad:
Diners’ Views
ROI copyright, conditions of use : You may copy and publish the information with the consensus of ROI, provided that you do not make commercial use of it and that you indicate clearly that it originates from ROI. The information is given without guarantee and does not bind ROI in any way.
Table of Contents
Backdrop & Objective 3
Research Approach 4
Executive Summary 5
Respondents’ Profile 10
Respondents’ Food Preferences 16
Perception on Various Cuisines and Restaurants in Hyderabad 17
Decision Making Process & Satisfaction Level 21
Readiness for a New Restaurant 24
Preferred Medium for Food Services Related Information 15
Conclusions 26
Field Services Courtesy: Sindhuja Consultants
3
Backdrop & Objective
Backdrop: Result Oriented Intelligence (ROI) is a Hyderabad based independent market/business research and
consulting services firm.
Restaurant (food services), across various formats, is one of the key sectors served by ROI. In June 2010, ROI
carried out a syndicated brief market survey on dining options in Hyderabad, with the following underlying
objectives:
To learn general market perception for restaurants in Hyderabad
To understand preferences of diners
Preferred cuisine (Indian Vs Non-Indian), approximately monthly frequency of various cuisines,
preferences related to options such as vegetarian Vs non-veg, and dine-in Vs home-delivery etc.
Understand underlying connection between respondents’ demographic background (educational back-
ground, place of origin, employment sector, total earning members in the family and monthly
household income etc.) and their food preferences
To decode the decision making process regarding restaurant
Preferred medium for information on dining options
Decisive aspects
To gauge respondents’ satisfaction level
Actual satisfaction with present options
Any unmet needs/pain-points from existing set of restaurants
To learn how many respondents are open to a new restaurant?
BACK
Field Services Courtesy: Sindhuja Consultants
4
Research Approach
Approach
BACK
Geographic Focus: The market survey was limited to respondents’ located within Hyderabad city.
Stage Key Learning
1) Desk Research Compilation of food services related general information on
Hyderabad, as available on the secondary domain – internet and print media etc.
Developed a general understanding of the market, various dining options across key cuisines etc.
2) Primary Research• ROI, with the help of its field services partner Sindhuja Consultants,
interviewed 100 respondents regarding their views on dining options in Hyderabad; respondents were identified using a random sampling method.
• A trained field team approached respondents at neutral spots such as malls, theaters etc. ensuring homogenous representation of various key locations across the city
• The survey was assisted by a semi-structured questionnaire
Understanding general market preferences, food related habits, the most-favoured and the least-favoured cuisines, favourite dining option, key aspects for preferring a specific restaurant etc.
Final Study Report Conclusions
Key findings, useful to restaurant owners
Field Services Courtesy: Sindhuja Consultants
5
Executive Summary (1/5)
BACK
Result Oriented Intelligence (ROI), a Hyderabad based independent market/business research and consulting
services firm, has surveyed 100 respondents with varied backgrounds in the Hyderabad in June 2010. The key
objective was to develop an insight on diners’ perceptions, preferences, and underlying factors for prefering a
restaurant. The detailed findings are presented in this report.
Key findings are summarized below:
MajorityMinority
Gender Break-up
Male number has a slight edge over their female
counterparts
MajorityMinority
Educational Break-up
Post Graduation
Respondents’ Profile
Field Services Courtesy: Sindhuja Consultants
6
Executive Summary (2/5)
BACK
MajorityMinority
Place of Origin
Local (AP)
MajorityMinorityEmployment
Sectors
Knowledge-based services -IT/ITES, BPO,
KPO
MajorityMinority
Family Size
2<=x<4
MajorityMinority
Marital Status
Married
Respondents’ Profile
Field Services Courtesy: Sindhuja Consultants
7
Executive Summary (3/5)
BACK
MajorityMinority
Earning Family Members
=> 2
MajorityMinority
Monthly Household Income
X=> 20K
Preferred Information Sources
MajorityMinorityInformation on
Restaurants through
Print Media
Respondents’ Profile
Field Services Courtesy: Sindhuja Consultants
8
Executive Summary (4/5)
BACK
MajorityMinorityDine-in Vs
Home Delivery
Dine-in
MajorityMinority
Veg Vs Non-veg
Preferably non-vegetarian
MajorityMinority
Indian Cuisines
South Indian
Food Preferences
Cuisine Preferences
MajorityMinority
Non-Indian Cuisines
Chinese
Field Services Courtesy: Sindhuja Consultants
9
Executive Summary (5/5)
BACK
MajorityMinority
non-Indian Cuisines
Yes
MajorityMinority
Indian Cuisines
Yes
MajorityMinority
Importance
No clear leader; cost, food taste, hygiene standards,
staff behaviour, and quality of services (quick delivery etc.) are top five factors
MajorityMinority
Satisfaction
No clear leader; higher dissatisfaction against service staff behaviour, cost,
hygiene standard maintenance, convenient location and availability of
parking space etc.
Critical Aspects & Satisfaction
Readiness for a New Option
Field Services Courtesy: Sindhuja Consultants
10
Respondents’ Profile (1/5)
BACK
Lucrative employment opportunities present in Hyderabad attracts many from across India to the city.
Andhra Pradesh, especially Hyderabad, boasts of being served by many leading higher education institutions in a range of
streams; students from various other states reside in Hyderabad while pursuing their professional courses.
Presence of population form other states creates a demand for variety of cuisines in the city.
Fair Gender
Representation
High Level
of Education (%)
Source: ROI Primary Research & Analysis
No Response - 2
Less than or equivalent to high school -
3
Graduates and pursuing
- 53Post
graduates and
pursuing - 42
Field Services Courtesy: Sindhuja Consultants
11
33
29
13
19
6
AP, 65
Other States,
35
Respondents’ Profile (2/5)
BACK
Apart from the migratory working professionals from across India, there are significant number of business owners,
especially from Gujarat and Rajasthan, based in the city for several generations now. An example would be the owners of
the famous Reliance Bakery, Begumpet, serving the city since late 80s, who are basically from Gujarat.
City’s population has a healthy number of people from other states; Gujaratis and North Indians lead the pack; this is also
supported by the presence of social establishments such as Gujarati Samaj in the city
In terms of food, Indians are traditionally known to prefer their origins; enhanced by this, the city has many restaurants
representing a range of cuisines.
Presence of Significant Number
of Non-Andhrites (%)
Source: 1. ROI Primary Research & Analysis
2. Gujarati Samaj website
Field Services Courtesy: Sindhuja Consultants
12
Respondents’ Profile (3/5)
BACK
Hyderabad is a known name for its thriving knowledge-based employment sectors (IT/ITES, BPO, KPO etc.); many of
the Indians employed in the sector are well-travelled across the world to be able to develop the taste for globally
accepted culinary styles – Thai, Japanese, Korean, Arabic etc.
Many foreign citizens, employed at the multinational technology firms with operations in Hyderabad , are frequent
visitors to the city.
Based on these factors, the city has many restaurants offering Indian and non-Indian cuisine verities today.
Representation of
Employment Sectors (%)
Source: ROI Primary Research & Analysis,
- Indiamike.com
IT/ITES36
Self employed
19
Government10
Banking7
Studying9
Other Sectors
12No
response7
Other sectors Include
Other Manufacturing,
Life sciences, Education,
and Tourism
Field Services Courtesy: Sindhuja Consultants
13
20 K<x<60 K,
33
x<20 K, 35
60 K<x<100 K,
18
No response, 9
x>100 K, 5
Respondents’ Profile (4/5)
Source: ROI Primary Research & Analysis
BACK
Growing number of families with more than one working member is a normal trend nowadays; due to this average
monthly household income is on the rise.
Knowledge-based services sector, represented by some of India’s best known global names and other MNCs, is a
proven pay master to contribute towards a healthy spending power of its work force.
Population with higher spending power is usually found to be more open to newer choices including the food.
Bread-winners
in the Family (%)
Average Monthly
Household Income (%)
Equal to
and above
two, 51
One, 49
Field Services Courtesy: Sindhuja Consultants
14
x>7, 8
5<x<7, 13
x<2, 23
2<=x<4, 56
BACK
Hyderabad, as one of the key metros in
India, has a population mix highlighted by
the following: growing number of working
couples, high number of working bachelors
and students.
More than 75% of respondents indicated
that they have more than two members in
the family.
All of the above factors put together
converts into high demand for various
dining options.
Marital
Status (%)
Family Size (%)
Respondents’ Profile (5/5)
Source: ROI Primary Research & Analysis
Married53
Single47
Field Services Courtesy: Sindhuja Consultants
15
Preferred Medium for Food Related Information
BACK
The Most
Trusted Sources (%)
When it comes to food, people tend to trust the word of mouth – suggestions from friends and relatives; print media
(advertisements in the local News papers, magazines, and leaflet distribution) appears to be the most reliable option for
the restaurants owners in the city.
Beyond these two, the growing use of technology based personalized and focused mediums, especially sms etc., is eye
catching in the recent times.
Source: ROI Primary Research & Analysis
Direct Channels Indirect Channels
Word-of-mouth
37
Technology based
messages1
Print Media1
Outdoor Advertising
5
TV/Radio8
Field Services Courtesy: Sindhuja Consultants
16
Prefer non-
vegetarian,
occassionally
vegetarian,
73
Pure
vegetarian ,
27
Dine-in, 57
Home
Delivery, 43
Respondents' Food Preferences
Source: ROI Primary Research & Analysis
BACK
Significant number of Hyderabad population shows higher preference for non-vegetarian food over pure vegetarian food;
as indicated by respondents, majority eat both veg and non-veg food but when they have food from outside which on an
average is about 8-10 times a month in case of working bachelors they tend to go for non-veg in about 6 times. In line with
this there are lesser number of restaurants serving pure vegetarian dishes in the city.
Significant number of working bachelors and working couples mostly feel too tired after the hectic schedule at the office
and rely upon out-side food; they either grab a bite on their way back or prefer their food to be served at their door step by
any of the outlets in the vicinity. For example, in and around Shamlal building locality in Begumpet, one of the key areas in
the city with high number of working population, has many small eateries as well as standard restaurants offering a
convenient option of quick home delivery.
Vegetarian Vs
Non-vegetarian
(%)
Dine-in Vs
Home Delivery (%)
Field Services Courtesy: Sindhuja Consultants
17
North Indian,
36
South Indian,
41
Gujarati, 13
Others, 4Rajasthani, 6
Indian Cuisines
BACK
Predominant presence of locals and adjacent southern states residents makes South Indian the most favoured cuisine
type in the city; quick served southern varieties - Dosa, Idli, Vada and Aloo-Bonda etc. – remains favourite breakfast
amongst even north Indians staying in the city and due to this there are numerous ‘Tiffin centers’ and mobile idli vendors
on cycle at every nook and cranny of Hyderabad.
Spicy and rich North Indian curries together with a range of breads remain a most widely accepted as the ‘Indian taste’
globally and it also prevails in Hyderabad as indicated by the respondents’ preference above.
Based on their status of the ‘most preferred alternatives’, the city has a few names serving authenticate ‘Gujarati Thali’
and Rajasthani combo of ‘Dal-Bati and Churma’ etc.
Source: ROI Primary Research & Analysis
Overall Cuisine
Preference Rank (%)
Others Include Bengali,
Assamese etc.food
varieties
Field Services Courtesy: Sindhuja Consultants
18
Indian Cuisines: Preferred Restaurants
BACK
Source: ROI Primary Research & Analysis
Restaurants
Preference Rank
Bengali Rajasthani Gujarati North Indian Hyderabadi Biryani South Indian
Cuisines Preference Ranking
Restaurants’ Preference
Ranking
HIGH
LOW
HIGH
Gujrati Bhojanalaya
Bombay Vihar
Balaji Rajasthan Food House
Kolkata Foodeez
Dumpukht
Dakshin
SouthernSpice
Apart from the restaurants appearing in the exhibit above, there are countless ‘Tiffin centers’, ‘Dhabas’, ‘Curry-points’,
Unnamed local food joints and mobile Idli vendors on bicycles spread over the city serving many. Though many such
joints may fall into unorganized category, are understood to have their regular, loyal customer base in the localities
mainly serving their daily food needs - daily breakfast and meals.
Field Services Courtesy: Sindhuja Consultants
19
Others, 11
Chinese, 48
Italian, 41
Others Include globally accepted international
cuisines such as Thai, Japanese, Korean, and
Arabic etc.
Excepting the widely accepted Chinese (Noodles
and fried rice) and Italian (Pizza and Pasta etc.)
food, the restaurants serving non-Indian foods are
still found to be associated with the five-star hotels
catering to the elite class.
Non-Indian Cuisines
Source:1 ROI Primary Research & Analysis
2. TEA website, 3. AF website BACK
Hyderabad, with its world famous Nawabi heritage, is one of the leading tourist destinations on the Indian map attracting
significant number of foreign nationals.
Presence of various foreign national associations such as Twin-cities Expatriates Association (TEA), Alliance Française etc., an
initiative strongly supported by the expatriate community such as Wings School, and wider availability of publications
targeted at expat community such as ‘Hyderabad - An Expat and NRI survival guide’ clearly indicates a presence of significant
number of expatriates in Hyderabad; major nationalities include Americans, British, and French etc.
Going by the fact that TEA members organize regular weekly meets at Walden Club, Whisper Valley, it is safe to assume that
these expatriates, employed in various sectors including IT/ITES, BPO, KPO, and NGO etc., are regular residents of the city for
long durations.
Buoyed by this, there are number of non-Indian cuisines (especially globally accepted Chinese, Italian, Thai, Japanese, and
Korean dishes) serving restaurants in the city.
Overall Cuisine
Preference Rank (%)
Field Services Courtesy: Sindhuja Consultants
20
Non-Indian Cuisines: Preferred Restaurants
BACK
Source: ROI Primary Research & Analysis
Restaurant
Preference Rank
Arabic Japanese Thai Italian Quick serve food Chinese
Olives &Cheese
Cuisines Preference Ranking
Restaurants’ Preference
Ranking
HIGH
LOW
HIGH
Apart from the restaurants listed above, there are countless others spread over the city offering Chinese (mainly noodles
and fried rice varieties), Italian (mainly Pizzas) to cost conscious middle and lower class. Though many of these may fall
into unorganized category, are understood to have their regular, loyal customer base in the localities.
Field Services Courtesy: Sindhuja Consultants
21
12
11
10
9
8
7
6
5
4
3
2
1
Cost
Food taste
Cleanliness
Service staff
Quality service
Wide range of cuisines/dishes
Location (convenient)
Brand name
P arking facility
Good ambience
Availability of wine
Separate family space
Reasons for Preferring a Restaurant
Source: ROI Primary Research & Analysis
BACK
Selection Criteria
(Relative Importance)
Respondents were asked to rank (12-for the highest importance and 1-for the lowest importance) key aspects for preferring a restaurant/food joint.
Respondents, across categories, have indicated cost of food, food taste, hygiene, warm & responsive staff and quality of services as the key aspect while choosing a restaurant.
Respondents belonging to upper-middle class (higher education levels, higher monthly incomes and employment in knowledge-based services sector) show higher preferences for factors such as ‘Range of cuisines’, ‘Brand Name’, ‘Good ambience’, and ‘Availability of wine’ etc.
Field Services Courtesy: Sindhuja Consultants
22
10
10
8
6
6
6
4
5
2
2
2
1
Cost
Food taste
Cleanliness
Service staff
Quality service
Wide range of cuisines/dishes
Location (convenient)
Brand name
P arking facility
Good ambience
Availability of wine
Separate family space
Source: ROI Primary Research & Analysis
BACK
Respondents’ satisfaction ranking (12-for the highest and 1-for the lowest) for various important factors is depicted in the exhibit above
Reasons for Preferring a Restaurant
Selection Criteria
(Actual Satisfaction)
Field Services Courtesy: Sindhuja Consultants
23
2
1
2
3
2
1
2
0
2
1
0
0
Cost
Food taste
Cleanliness
Service staff
Quality service
Wide range of cuisines/dishes
Location (convenient)
Brand name
P arking facility
Good ambience
Availability of wine
Separate family space
Decision Making Process – Need Gap
Source: ROI Primary Research & Analysis
BACK
Satisfaction ranks are deducted from the importance ranking to arrive at the gap plotted above; positive gap suggests higher dissatisfaction against a particular factor and vise-versa.
Higher dissatisfaction is prevalent around tpopics such as service staff’s responsive and warm behaviour towards the diners, convenient location with easy parking facility etc.
Selection Criteria
(Gap Between Importance and Satisfaction)
Field Services Courtesy: Sindhuja Consultants
24
Open to a new restaurant?
Source: ROI Primary Research & Analysis
BACK
Readiness for a New Indian & Non-Indian Dining Option (%)
Little less then 90% of respondents indicated that they are open to explore a new dining options serving Indian cuisines; this definitely is a positive indication for any investor looking at opening a new Indian restaurant in Hyderabad
Close to 60 percent of respondents were open to a new restaurant offering a non-Indian cuisine variety; relatively lower number for this category as compared to Indian cuisines is quite obvious given the fact that varieties such as Thai, Japanese, Korean, Malay, Arabic, Lebanese, Turkish, Mexican etc. are yet far away from being appealing to the Indian mass. Probably this also explains the trend of restaurants offering these ‘exotic’ cuisines are yet very limited in numbers and are mainly part of five-star hotels where the upper class frequents. Familiarity to exotic dishes’ names from the above culinary styles is largely considered to be a ‘style quotient’ enhancer.
29
43
28
13
48
39
Yes No May be
Indian cuisines
Non-Indian cuisines
Field Services Courtesy: Sindhuja Consultants
25
Diners’ Voices
Source: ROI Primary Research & Analysis
BACK
“Hyderabad food scene is
quite vibrant, at least to
me, with enough cuisine
options with plenty of
names under each one.
Prices at some of these
places could have been bit
low to suit to the normal
pockets”
- PM, 23, Bachelor M,
Software Professional from
Hyderabad
“Frequent client-site stays at places in the European countries and USA had
provided ample opportunities (to me) to develop taste for various international
cuisines; so it is heartening to see varieties especially my favourite Japanese
sushi etc. to be available here in Hyderabad”
- RA, 32, Married F, IT Professional from Gurgaon
“No matter what they keep saying in
their marketing communications,
hygiene standards at many of
restaurants still remains quite
appalling issue ”
- JJ, 24, Bachelor M, Sales Professional
from Rajkot“There are many good
places here where we
friends go out for various
occasions; traffic nowadays
is horrible especially on
Secunderabad side but
food joints in Banjara Hills
have easy parking, nice
ambience etc.”
- RS, 23, Bachelor F, MBA
Student from Jodhpur
“Every one, especially kids, in the
family just love Dhaba’s real Punjabi
food at least once a month. Many of
them on out-skirts to provide an
opportunity for an outing, easy
parking and at the same time they
are quite cheaper compared to big
names”
- AP, 47, Married M, Self employed
from Delhi
“(At) some places, the staff behaviour
is an issue. Either they will be too
meddlesome or they won’t pay
attention; you may complain but
beyond a normal sorry from a senior
guy nothing really will come your way.
Especially with prices they charge,
something should be done”
- YB, 29, Bachelor F, BPO Professional
from Kolkata
“I have been to the other metros in
India; I think Hyderabad is doing
quite good in terms of good
restaurants with plenty of food
varieties”
- AK, 28, Bachelor M, Pharma
Professional from Hyderabad
Field Services Courtesy: Sindhuja Consultants
26
Conclusions (1/5)
BACK
Hyderabad population mix is highlighted by the following:
A little less than 35% of the population is from various other Indian states, based here due to the work and
business related opportunities presented by this forward-looking metro; presence of this mixed population
creates good demand for restaurants serving a wide range of cuisines.
95% respondents (53% graduates and 42% with professional certifications) are well-educated; knowledge-
based services remains the major employer sector (36%) offering higher salaries and offers plenty of
opportunities to travel across the globe on client sites. Work force from the sector has the higher spending
power and a higher awareness of globally accepted cuisine varieties and service standards prevalent in
the restaurant sector world over to create a demand for various non-Indian cuisines such as Thai,
Japanese, Korean, Malay, Arabic, Lebanese, Turkish etc. apart from the two well accepted varieties –
Chinese and Italian.
Healthy number of working bachelors and students (47%) present in the city, coupled with the facts that in
almost 70% cases the family size is more than two and in a little over 50% of families have two or more
members working creates a suitable environment for a regular demand for out-side food.
For information on local dining options, standard channels – ‘word of mouth’ and print media remains the most
trusted ones with about 90% preference; noteworthy is a presence of technology based communications
especially sms which is direct-to-the-target.
Field Services Courtesy: Sindhuja Consultants
27
Conclusions (2/5)
BACK
With comparatively higher number of locals, other South Indians, North Indians and Bengalis present in the city,
preference for non-vegetarian scores way high over (73%) that for the pure vegetarian food varieties.
While over all preference for dine-in is high at 57% , due to the presence of significant number of students,
working bachelors and growing trend of working couples with prevalent odd work timings especially in the
knowledge–based services sector, the preference for convenient options of take-away and home-delivery is
significant (43%).
In general, Indian cuisines score well over their non-Indian counterparts.
Within Indian category, Southern dishes have the highest number of takes (41%); the key factors behind
this should be higher presence of locals. Even the bachelor North Indians based in the city also opt for
ready-to-eat and easy-to-find breakfast items such as Dosa, Idli, Vada, Upma, Aloo Bonda etc. Adding to
these, Hyderabadi Biryani also remains the most favourite even amongst diners from other states due to
its world famous tag apart from the charm created by its inimitable cooking style and the taste. Preferred
names serving this variety are:
Chutneys – three outlets; though actually a multi-cuisine restaurant, is the long standing and the
most widely accepted name for its number of famous south Indian dishes.
Minerva Coffee Shop – two outlets; despite serving a range of cuisines, it is more famous for its
taste of South Indian varieties. Others include, Anjappar’s Chettinad, ITC’s Dakshin and Southern
Spice.
For Biryanis, the most preferred names are: Paradise, Bawarchi, Café Bahar, Hyderabad House and
Dumpukht at ITC Kakatiya Shereton
Field Services Courtesy: Sindhuja Consultants
28
Conclusions (3/5)
BACK
Following closely is the Punjabi food at 36%; oily, spicy curries with a wide range of breads reigned by the
‘Stuffed Parantha’ find its supporters in many including some young South Indians with taste for new
varieties.
Ohri’s – A part of Ohri’s Group of Hotels & Restaurants established since 1981 has many outlets
offering a range of cuisine categories with operations in Bangalore also; the name rules the roster
of North Indian taste according to this study.
Our Place – equally voted by students as well as professionals for North Indian food; also preferred
for its live Ghazal renditions and appealing interiors on the rocks with wide-spread greenery for
which it won the coveted award of the `most eco-friendly restaurant’ in the year 2002 by the
Department of Tourism.
Others include Tabla, Angeethi and Sahib Sindh Sultan (both are part of BJN Group; one of the
leading player in the food services sector in the country with operations spanned across Mumbai,
Bangalore, Gurgaon, Jaipur and Pune), Nirvana (a part of Zafraan Group; one of the leading player
in the food services sector in the city, which also operates in Pune) and Punjabi by Nature (a
prominent name in NCR with four outlets since 2002 and entered Hyderabad in 2007) .
A small number of restaurants serving authentic Rajasthani (Dhola ri- Dhani and Ohri's Jiva), Gujarati Thali
(Rajdhani – a part of Encore Hotels Pvt. Ltd. has 20 outlets in Indian cities and one in the UAE; three more
planned launches) and Bengali food (Kolkata Foodeez) are able to win their loyal customers within the long
established communities from those regions.
Field Services Courtesy: Sindhuja Consultants
29
Conclusions (4/5)
BACK
In non-Indian cuisine styles Chinese remains the most widely embraced across classes at close to 50%; the
city offers plethora of options including the few captured in the study:
The Oriental Pavilion (a part of Hotel Fortune Select Manohar) leads the pack with Chinese Pavilion
following.
The others include Ming’s Court (a part of Ohri’s Group of Hotels & Restaurants), Mainland China (a
Part of Speciality Restaurants Pvt. Ltd., established since 1995, is present across 15 other Indian
cities and an outlet in Bangladesh), Shanghai Dice (a part of the city based Zafraan Group), Aromas
of China (a part of BJN Group) and Nanking (one of the oldest Chinese food destinations in the city)
Quick served food category (Sandwiches and Pizzas etc.) is supported equally by the young crowd for its
‘cool’ tag and by working people for its convenience; beyond this, the proliferation of mall culture in the
city has also helped these players operate through food court based Quick Serve Restaurant format. The
list includes the likes of Mc Donald, Domino’s, Subway, KFC, Pizza Hut and Pizza Corner.
Italian food serving outlets include the Little Italy (Business venture of Mr. Raj Mehta, originated as La
Pizzeria in Pune in 1988, is now has 25 outlets in 18 Indian cities), IndiJoe (a part of BJN Group) and Olives
and Cheese.
Thai food appears to be slowly picking up in the city; the key names in this category are the Oriental
Pavilion, Syn Asian Grill & Bar (a part of Taj Deccan).
Japanese cuisine mainly is served at restaurants associated with top-end hotels in the city; leading name
under this study are: Collage at Ista Hotel and Arabic food category witnessed two names- Dastar and 4
Seasons.
Field Services Courtesy: Sindhuja Consultants
30
Conclusions (5/5)
BACK
Respondents, across categories, have indicated cost of food, food taste, hygiene, warm & responsive staff and quality of services as the key aspect while choosing a restaurant.
Higher dissatisfaction is prevalent on areas such as service staff’s responsive and warm behaviour towards the diners, convenient location with easy parking facility etc.
Little less then 90% of respondents indicated that they are open to explore a new dining options serving Indian
cuisines; this definitely is a positive indication for any investor looking at opening a new Indian restaurant in
Hyderabad
Close to 60 percent of respondents were open to a new restaurant offering a non-Indian cuisine variety; relatively
lower number for this category as compared to Indian cuisines is quite obvious given the fact that varieties such
as Thai, Japanese, Korean, Malay, Arabic, Lebanese, Turkish, Mexican etc. are yet far away from being appealing
to the Indian mass. Probably this also explains the trend of restaurants offering these ‘exotic’ cuisines are yet
very limited in numbers and are mainly part of five-star hotels where the upper class frequents. Familiarity to
exotic dishes’ names from the above culinary styles is largely considered to be a ‘style quotient’ enhancer.
Field Services Courtesy: Sindhuja Consultants
31BACK
THANKS
Contacts:Mr. Ghanshyam GadhviBusiness Consultant
Result Oriented Intelligence (ROI), HyderabadPhone: +91 40 3060 7352Mobile: +91 95503 65788E-mail: ghanshyamgadhvi@theroi.inWebsite: www.theroi.in
Are you a forward looking food service firm keen on gauging satisfaction level of your customers, employees and
suppliers?
Do you, as a restaurant owner, feel the need to learn specific preference of your important market segments?
Is your organization in need for any kind of analysis on data present in your systems with an aim to identify
trends to support your strategic direction?
Does a detailed competition profile/peer-benchmarking appeal you?
Do you feel the need to have regular updates, in the form of a newsletters, on food service sector ?
Are you an investor interested in food service sector and need a detailed market feasibility study to make
an informed decision?
In case any of the above is relevant to you, we at ROI would be glad to discuss it with you. Our contacts are
mentioned below.
Note: This report is a second of a series of brief reports on Hyderabad market by ROI after its first one on schools. Other sectors, on which
we are readying reports, are – Banking, Real Estate etc.
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