TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .

MY STORY

MY STORY

MY STORY

TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .

THE PROBLEM

450k new papers

published per year

15 mins per

patient EMR

THE SOLUTION

Cost

Payer Coverage

Real-time Evidence

Guidelines

Expert Opinion

Make informed

decisions in

seconds.

THE TEAM

Mima Geere

UCSF Clinical Lab Medicine

MD, MS

Data, Ops, Partnerships

Arman Jahangiri

UCSF Neurosurgery

MD, Phd

Users, Research System

Mitchell Geere

Product Design & Technology

MBA in Design Strategy

Design, Technology

Kristen Bova

UC Berkeley

MBA, MPH

Customers, Contracts

Nima Anari

UC Berkeley

PhD

NLP Data Science

Brandi CastroUCSF Neurosurgery

MD

Users, Marketing, Data

THE EXPERTS

Dr. Tim HamillUCSF Laboratories Director

LABORATORY

Dr. Charles ChiuUCSF Molecular & Genomic

Tests Director

Dr. Kitch WilsonStanford Molecular Pathology

Fellow

Dr. Mike AngeloStanford Clinical Pathology

Dr. Lee BalanceKPMG, CME Advisor,

Pharmacy Innovations

CLINIC

Dr. Vivek GargOneMedical, Medical Director

Dr. Ami ParekhCommercial ACO Contracts

ACO

Jeff TangneyCo-Founder of Epocrates

Founder & CEO Doximity

INDUSTRY

Elaine AllenBiostatistician

Founder of Metaworks

Chris SeamanData Scientist, Atlassian

Betty KaytonFinance

Founding CFO, Dropbox

WE STARTED BROAD

Physicians

Payers

ACOs

EMRs

Hospital Labs

Hospital Contracts

Doctor Subscriptions

Licensing API

CUSTOMER SEGMENTS

REVENUE STREAMS

WHAT WE DID

Fellows

Residents

Med Students

Nurses

Attending

Physicians

Blue Shield of CA

Keenan Associates

United Health West

HealthNet

Hill Physicians Group

(ACO)

Highland Hospital

Kaiser

Meritage Medical

NetworkMcKesson

PracticeFusion

UCSF

Stanford

CardioDx

Seven Bridges

Genomics

OneMedical

Invitae

23andMe

Verinata

Doximity

Eligible API

Practice Fusion

Castlight Health

HealthCare Blogs

ZS Associates

Oncologists

OBGYN

Peds

Hospital Med

PCP

Surgery

112 TOTAL INTERVIEWS

85 PROVIDERS 9 PAYERS 9 LABS 7 PARTNERS

2 CHANNELS

Defined our customers.

LESSON 1: CUSTOMER SEGMENTS

Physician Users and Laboratories

Week 2

L L P C O U R S E 1 0 W E E K S

We thought we had a 5-sided market.

Interviewed 45 customers

Two groups care the most.

2 Sided Market

LESSON 2: CHANNELS

L L P C O U R S E 8 W E E K S

Defined our Channels.

Week 3

L L P C O U R S E 1 0 W E E K S

Discovered importance of word of

mouth with marketing to doctors.

Synthesized list of networks.

Over 400 personal physician contacts.

Product Market Fit.

LESSON 3: VALUE PROPOSITION

L L P C O U R S E 8 W E E K S

Synthesized common pain points.

Physicians needed our product.

Evidence to providers

Cost Info

Lab-specific collection info

Turnaround Time

Guidelines and Preferences

Labs needed our product.

Feature implementation.

L L P C O U R S E 8 W E E K S

Week 4

L L P C O U R S E 1 0 W E E K S

Defined a viable business opportunity. Interviewed 5 specialty labs

LESSON 4: KEY ACTIVITIES

L L P C O U R S E 1 0 W E E K S

Data Storage

Lab dashboard for updates

Orders & Billing

Evidence Package

Clinical Efficacy: User interest

Specialty labs needed our

product to gain payer coverage.

L L P C O U R S E 8 W E E K SL L P C O U R S E 8 W E E K S

Week 7

L L P C O U R S E 1 0 W E E K S

Product Strategy.

Second Pilot in process.Interviewed 3 more large hospital labs.

LESSON 5: KEY PARTNERS

L L P C O U R S E 1 0 W E E K S

Requested demo pitch to key decision

makers.

L L P C O U R S E 8 W E E K SL L P C O U R S E 8 W E E K S

Week 8

L L P C O U R S E 1 0 W E E K S

Early Revenue Strategy.

PRODUCT DEMO

Marketplace for

diagnostics.

Data to guide payer decisions.

Channel for ACOs guide

providers.

THE OPPORTUNITY

Molecular and Genetic CLIA Labs (7500 total projected)

(2.5M)

LABORATORY

$18 B

$1.3B

Target Specialty Labs

(150 labs)

Specialty CLIA Labs(525 labs)

$375M

SALES AND MARKETING SPEND

THE TIMELINE

STAGE 1M 1-6

STAGE 2M 7-12

STAGE 3M 12-18

TODAY

Risk Baring Providers

E V I D E N C E & C O S T E N G I N EU S E R A C Q U I S I T I O N

Specialty Lab ContractsBeta release

Users

$ 1.5M SEED

Orders/Billing

Molecular and Genetics Lab Tests

Investor Readiness IRL7

We will pursue ResultCare.

THE FUTURE

Progress

Raised 75K, SBIR submitted

Alpha Built

Rockhealth Finalists

2 Academic Pilot collaborations

What’s next

Beta release

User acquisition

THANK YOU

C H A N G I N G T H E D I A G N O S T I C T E S T I N G M A R K E T.

TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .