FOCUS COMMUNICATIONS ON DELIVERING RESULTS

Moving away from an activity-based model

STRATEGY

The art and science of directing a systematic plan of action to achieve a specific result

What does success look like?

PREPARE

Start with the end in mind

PLAN

Use strategy to design the tactical mix

IMPLEMENT

Identify what you need to know Indicators

…and how you’ll know it Measurement Tools

EVALUATE

www.resultsmap.com

@carolinekealey

caroline@resultsmap.com