Results from target audience questionnaire

How old are you?

14-1617-2021-3031+

What gender are you?

femalemale

How often do you watch music videos?

Once a week twice a week 3-4 times a week

5+ everyday never0

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10

Series1

Where do you hear about new music?

magazinesradiointernetfriendstv

What’s your favourite genre of music?

pop hiphop r&b dance other rock0

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Series1

When watching rock videos what do you expect to see?

• The band/artist• Sex• little bit of story• Violence• flashing lights• dark colours• Performance • Quick cuts

• Editing matches the music

• Close ups on instruments

What do you look for in a rock video?

performanceconceptual narrativ storylinea mixture

What do you look for when you buy a music cd/album? (Colourful etc.)

• bright block colours

• something different• Animals• little writing on the

front. • Links to the song(s)• Pictures of the

band• Carries on the

genre