Post on 28-Jul-2021
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Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
----------------------------------------------------Summary of Main
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Retail Agribusiness Sales: Retail Promotional Tools and Advertising
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Promotional Campaign Components
Choosing Promotional Strategies
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Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
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Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Public Relations Campaign
PR Campaign Components
Developing a Public Relations Campaign
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Advertising Media
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Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
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Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Advertising Media
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Blogs
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Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
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Retail Agribusiness Sales: Retail Promotional Tools and Advertising
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Blogs
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Location of Display
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
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Retail Agribusiness Sales: Retail Promotional Tools and Advertising
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Location of Display
Local Promotional Campaign
Select an agribusiness in the community. Answer the questions below to analyze its promotional campaign.
Business Selected: ______________________________________________________________
Products or services offered: ______________________________________________________
_____________________________________________________________________________
Where does the business advertise? What is included in the ads? How do they seek to influence customers?
What activities does it carry out to promote public relations?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.1Retail Agribusiness Sales: Retail Promotional Tools and Advertising
How are sales promotion devices used to promote products or services and the business?
How is personal selling used by the business?
How effective is each of these components in presenting the merits of products or services or of the business as a whole? How might they be improved?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.1Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Public Relations in Action!
Select a business in the community that has a public relations campaign. Evaluate the campaign by answering the questions below:
Business Selected: ______________________________________________________________
What type of public relations activities are used by the business?
Are they effective? If so, how do they create goodwill in the community? If not, why?
What might be done to improve the business’s public relations campaign? Assume that the budget for changes is limited.
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.2Retail Agribusiness Sales: Retail Promotional Tools and Advertising
National FFA Week Public Relations Campaign
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.3Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Print Advertisement
Ad #1 ________________________________________________________________________
Is this an effective ad? Why or why not? (Include specifics – font used, headlines or lack thereof, etc.)
What is the main message the advertisement is trying to convey?
Who is the target audience?
Ad #2 ________________________________________________________________________
Is this an effective ad? Why or why not? (Include specifics – font used, headlines or lack thereof, etc.)
What is the main message the advertisement is trying to convey?
Who is the target audience?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.4Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Ad #3 ________________________________________________________________________
Is this an effective ad? Why or why not? (Include specifics – font used, headlines or lack thereof, etc.)
What is the main message the advertisement is trying to convey?
Who is the target audience?
Ad #4 ________________________________________________________________________
Is this an effective ad? Why or why not? (Include specifics – font used, headlines or lack thereof, etc.)
What is the main message the advertisement is trying to convey?
Who is the target audience?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.4Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Ad #5 ________________________________________________________________________
Is this an effective ad? Why or why not? (Include specifics – font used, headlines or lack thereof, etc.)
What is the main message the advertisement is trying to convey?
Who is the target audience?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.4Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Advertising Media
MEDIA ADVANTAGES DISADVANTAGES
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.5Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Advantages and Disadvantages of Advertising Media
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.6Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.6Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Web Page Exploration #1
Web Page _____________________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What (specifically) do you like about this web page?
What (specifically) do you not like about this web page?
What does this web page have that others do not?
What is this page missing that could make it more effective?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.7Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Web Page Exploration #2
Web Page _____________________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What (specifically) do you like about this web page?
What (specifically) do you not like about this web page?
What does this web page have that others do not?
What is this page missing that could make it more effective?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.7Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Web Page Exploration #3
Web Page _____________________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What (specifically) do you like about this web page?
What (specifically) do you not like about this web page?
What does this web page have that others do not?
What is this page missing that could make it more effective?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.7Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Blog Exploration #1
Web Page _____________________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What features does the blog include?
What is the point of the blog?
Who does the blog target?
Do you feel the blog is effective? Why or why not?
What would you change?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.8Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Blog Exploration #2
Web Page _____________________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What features does the blog include?
What is the point of the blog?
Who does the blog target?
Do you feel the blog is effective? Why or why not?
What would you change?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.8Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Facebook Page Exploration
Facebook Address ______________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What (specifically) do you like about this Facebook page?
What (specifically) do you not like about this Facebook page?
What does this Facebook page have that others do not?
What is this Facebook page missing that could make it more effective?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.9Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Facebook Page Exploration
Facebook Address ______________________________________________________________
Name of Business ______________________________________________________________
Owners/Contact Information ______________________________________________________
Item(s) Being Sold/Advertised ____________________________________________________
What (specifically) do you like about this Facebook page?
What (specifically) do you not like about this Facebook page?
What does this Facebook page have that others do not?
What is this Facebook page missing that could make it more effective?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.9Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Promotional Displays
Display #11st Impressions:
Positives:
Eye Sores:
How would you improve this display?
Display #21st Impressions:
Positives:
Eye Sores:
How would you improve this display?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.10Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Display #31st Impressions:
Positives:
Eye Sores:
How would you improve this display?
Display #41st Impressions:
Positives:
Eye Sores:
How would you improve this display?
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.10Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Promotional Campaign Review
Business Chosen: _______________________________________________________________
Resources Used:
Advertising:
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.11Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Public Relations:
Sales Promotion:
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.11Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Personal Selling:
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.11Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Social Media and Web Promotion and Advertising EvaluationUse social media and the web to promote and advertise a business, product, or service that is becoming increasingly popular. As future agribusiness men and women, it is important to be up-to-speed on these modern techniques.
Create a social media and web promotion/advertising plan for one of the following: Your SAE, a family business with which you are very familiar, or the local FFA chapter. The instructor may approve other business/organizations upon request.
This plan should detail the following: CommentsPage 1/2: Title Page & Table of Contents
Page 3:Using the Web – General/summary explanation of how the web will be used for the promotion and advertising of this business
Page 4:Website Layout – Include chosen theme, goals for the website, illustrated flow chart of how site will be organized and linked, content to be included (tabs to click to get to a new page), page links to other businesses or organizations
Page 5:Blog – How will a blog be used to promote and advertise business? What will be posted? How often will posts be made? What will be included within the blog?
Page 6:Twitter – Identify business username, people/businesses you plan to follow, five examples of posts to promote business and/or a product/service, how to drive traffic to website or blog
Page 7:Facebook – What will your Facebook page look like? Include how you will use Facebook to promote and advertise the business, the plan for establishing prime time to post, how you will get people to “like” your page
Page 8: Choose one other type of social media that could be used to promote the business and explain how the use of that product will be effective for the business.
10 points
10 points
20 points
20 points
20 points
20 points
20 points
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.12Retail Agribusiness Sales: Retail Promotional Tools and Advertising
Retail Promotional Tools and Advertising Alternative Evaluation
1. Which of the following is not a component of a promotional campaign?a. advertisingb. personal sellingc. public relationsd. promotional mix
2. One purpose of the public relations program isa. to use personal persuasion to convince the potential customer to make a purchase.b. to increase sales by gaining acceptance in the community for a business.c. to convince consumers that the business’s product satisfies their needs.d. to promote one of the products provided by the business.
3. ______________________________ consists of promotional messages placed in different media to encourage sales.
a. Sales promotionb. Personal sellingc. Advertisingd. Public relations
4. Promotional mix refers toa. the different types of advertising used to promote a business.b. the combination of all the components of a promotional campaign.c. the combination of advertising and public relations.d. the various activities that form a part of personal selling.
5. What is the main function of a public relations program?a. To promote a particular product of a businessb. To promote a particular service of a businessc. To create goodwill in a community toward a businessd. To offset the production of an unsatisfactory product or service
6. What is important when developing a public relations campaign?a. To have one person organizing and operating the campaign, if possibleb. To spend a lot of money developing and implementing the campaignc. To have more than one person planning the campaign, if possibled. To be consistent and avoid making any changes in the campaign
7. Which of the following is a step in planning an effective display?a. Look at old displays and try to make a new display similar to themb. Establish a themec. Capitalize on traditional methods of promotiond. Form setting by rearranging materials from the last display
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.13Retail Agribusiness Sales: Retail Promotional Tools and Advertising
8. Where displays would be used?a. At fairsb. In store windowsc. On store shelvesd. All of the above
9. Which of the following is an effect that can enhance a display?a. Use similar, ordinary sizes and shapes so the customer can identify with themb. Keep the display predictable so customers are not shockedc. Add sound to attract customersd. All of the above
10. Which of the following is true of displays at points of purchase?a. Points of purchase are the areas with the most customer trafficb. Display items at points of purchase should be expensive to attract customers’
attentionc. Customers often do impulse buying at points of purchased. Points of purchase have higher visibility than outside display
Retail Agribusiness Sales AS6 Retail Promotional Tools and Advertising
AS6.13Retail Agribusiness Sales: Retail Promotional Tools and Advertising