Retail and Food Marketing Retro Style

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Retail and Food MarketingRetro Style

By Victoria Gnatoka

Cost of Living in 1962

Yearly Inflation Rate USA 1.20% Year End Close Dow Jones Industrial Average 652 Average Cost of new house $12,500.00 Average Income per year $5,556.00 Average monthly rent $110.00 per month Tuition to Harvard University $1,520.00 All Wheel Drive Scout off road $2,150.00 Renault Imported car $1,395.00 Average Cost of a new car $3,125.00 Eggs per dozen 32 cents Gas per Gallon 28 cents

A nice website featuring life in pictures back in 60s.

http://www.galionclassof64.com/retrolife/RETROLIFE.HTM

Retro:

Retro (2):

What Events Happened in 1962 in the US in retail industry

• First Ever Flavored Crisps / Chips sold Salt and Vinegar

• The First Wal-Mart discount store is opened by by Sam Walton in Bentonville Arkansas

• The first Kmart department store opens in Garden City, Michigan

Retro fashion:

Retro fashion(2):

Popular Culture:•Beatles Turned Down By Decca Records •Release of first Beatles recording: the single "Love Me Do" •Andy Warhol's famous painting of a can of soup •Beverly Hill Billies is on TV •The Dick Van Dyke show on TV •Johnny Carson begins as presenter for The Tonight Show Popular Films •West Side Story •Spartacus •El Cid •Lawrence of Arabia •To Kill a Mockingbird Popular Singers •The Beatles •Bob Dylan •Chubby Checker •Frankie Valli & The Four Seasons •Neil Sedaka •Roy Orbison •Shirley Bassey

Retro design patterns:

Retro grocery store:

A terrific vintage Encyclopedia Britannica Film that looks at a 1962 grocery store.

http://www.retroyoutube.com/2008/11/retro-youtube-vintage-supermarket-video.html

11 pages long article by DDB about successful retro revivals.

Retro grocery store (2):

Retro food commercials:

Retro food commercials (2):

Retro groceries:

Retro groceries (2):

Retro products concepts:

Retro products concepts(2):

Retro re-usable shopping bags :

Retro gas station:

Retro gas station(2):

Retro cars:

Retro theme used today in grocery stores:

The recreation of one of the first Tesco stores from the 1960's complete with re-created period products lining the shelves.

Retro theme used today in grocery stores (2):

Rimi Baltics (ICA Group) grocery store chain inspired by retro style fashion and music created a 1min long video. It features famous in 60s Latvian singer and was widely used as a store advertisement both on TV and in stores. Store employees got the uniform inspired by retro fashion that included retro patterns. As well as females working at the register had to wear retro hair style.

http://youtu.be/uWgv5GEe8QI

Brands using retro:

Brands using retro (2):

Retail and Food Marketing Retro Style

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