RETAIL AUDIT PRESENTATION

MALL & RETAIL AUDIT

Vaughn Mills Floor Plan

Mall Composition

O 200 permanent retail stores

O 17 anchors – each over 20,000 sq. ft.

O Kiosks - Carts

O No department stores

O Majority are off-price stores

O Lacoste

O Calvin Klein

O Tommy Hilfiger

O Food court – very productive!

Food Court

Bass Pro Shops (Category Killer)

Entertainment

Lucky Strike – Bowling & Food

“Tourism Status”

Marriott by Vaughan Mills

ISSUES

O Located outskirts of Toronto

O Perceived strictly as outlet mall – outdated?

O Problematic design– unaware shoppers

O Biggest competitor – Yorkdale renovating!

O Six new U.S. retailers are coming!

RECOMMENDATIONS

O Extend shuttle bus service all year round

O Renovate and Update– They are!

O Expanding on the East Side – 200,000 sq. ft.

O Adding 50 new stores

O Informative signs for shoppers

O The 6 entrances

O Parking space availability display

Future developments – Lego Land

PVH

IZOD

O With bold, colorful and energetic design,

IZOD offers modern sportswear, high-tech

golf wear, and performance wear with a

clean, youthful aesthetic

O Introduced in Canada – first store in

Vaughan Mills

O Launch date 25/Aug/2011

ISSUES

O LACK OF DIFFERENTIATION & POSITIONING

O CANNIBALIZATION

RECOMMENDATIONS

FIX THE ISSUES!