Keeping up with new technology for business innovation and growth

Michael Fox – Co-founder Shoes of Prey

What we doWe make women happy. We bring out their creativity and allow them to wear

something they've created for themselves.

Leveraging technology for innovation and growth

1. Innovation is more important than ever for retailers2. Mass customisation3. Social media4. Augmented reality – trying on clothing in the home5. Sales data mapped on Google Earth6. Developing a culture of innovation

Innovation is more important than ever for retailers

Mass Customisation - YouTailor

Mass Customisation - Chocri

Mass Customisation - NikeID

Social Media• Video bloggers

Facebook

Facebook Product development Customer feedback Customer service

Blogging• Shoes of Prey blog

Blogging• 22michaels.com

Augmented Reality

Google Earth Sales Tracking

Culture of Innovation

Tech Talks

Insource Tech

Be prepared for challenges Negative Facebook comments

Competitors will copy you

Innovation is the key to success in modern retailing

Blog: www.22michaels.comTwitter: @mmmichaelfox

Email: michael@shoesofprey.com

Thanks