This RETENTION thingOR

me@dan-ya.com - @danjas

Why you talk about it so much and how do I get it?

So, Retention is your king?

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Monarchy is Dead!I believe in KPIs

RETENTION MAKES ALL OTHER KPIS GO UP

Retention is a multiplier

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Before we start – Definitions

Pre-Conditions• What is engagement for you• What KPIs you want to multiply?• Pick a way to measure

General Spirit• Experiment• Have no fear• Pick your battles

Happy user

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Priming = First impression

From Impression to retention – Every detail countsUse UTM!!!

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On boarding – Walkthrough – Tool Tips

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During – Basic pack

• Social• Support

Learn your users – match the content to the medium to the user. Get them addicted (in a good way)

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COMMUNICATE!

Email – Notifications – SMS – Blog posts – Push / pullKnow your users

(Say it, don’t spray it)

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After

Bring back the dead• Remarketing• Re-engage

Pre Engagement

The fun stuff

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Target better - Cluster more!

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AMA @danjasme@dan-ya.com