Offline is the New Online

Leveraging Open Source Business Intelligence Across Your Organization Mark R. Madsen – February 2009 www.ThirdNature.net

Rethinking Data TDWI Executive Summit, February 2009 Mark R. Madsen http://ThirdNature.net

Boundaries

Information is a thing.

It can be organized.

So it can be stored.

Our ideas about information are

outdated.

Information is a thing - with many forms.

Information can be organized in many ways, simultaneously.

It can be discovered in many ways.

If Pepys diaries can be digital, anything can

Words are data.Locations are data.Time is data.

This is not a web site. It’s a database.

We need to process the text into new forms and models.

Manual labor (as via tagging and taxonomies) won’t do the job.

Current techniques for modeling and managing data are too rigid and incapable of describing all the possible relationships.

We need smarter data.

Data is a platform

Page 18

To accomplish this we need new ways

…of organizing and linking

Page 19

To accomplish this we need new ways

…of organizing and linking

…of capturing and annotating

To accomplish this we need new ways

…of organizing and linking

…of capturing and annotating

…of accessing and delivering

Page 21Bridge the data warehouse to other uses: SOA, not SQL

“We still have our eyes fixed on the rearview mirror  looking firmly and squarely at the job that is 

receding into the nineteenth‐century past. The job  that we feel we should have by rights belongs to 

the old mechanical technology of classified data  and fragmented tasks. Yet we now surrounded by 

a new environment, of integrated tasks, integrated  knowledge, and it demands pattern recognition.”

Marshall McLuhan, 1967

Slide 23June 2008 Mark Madsen

Creative CommonsThanks to the people who made their images available via creative commons:book of hours manuscript2.jpg - http://flickr.com/photos/jeffrey/89461374/card catalog4.jpg - http://flickr.com/photos/deborahfitchett/2372385317/royal library san lorenzo.jpg - http://flickr.com/photos/cuellar/370663920/outdated gumshoe.jpg - http://flickr.com/photos/olivander/372385317/book of hours manuscript1.jpg - http://flickr.com/photos/jeffrey/89461261/semantic network visualization.jpg - http://flickr.com/photos/toby_maloy/102413554/subway dc metro.jpg - http://flickr.com/photos/musaeum/509899161/Gare do Oriente Lisbon airport.jpg - http://flickr.com/photos/higaara/228673603/

Slide 24June 2008 Mark Madsen

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