CREATIVE GENIUSL d d Vi iRethinking innovation with Leonardo da Vinci

L d d Vi iLeonardo da Vinci

“Curiosita” ... to be curious and observanti it ... t b i d b t

“Dimostragone” ... to try new thingsi t g ... t t y thi g

“Senasazione” ... to sense and describei ... t d d ib

“Sfumato” ... to resolve the paradoxf t ... t th p d

“Corporalita” ... to be fresh and alivep it ... t b f h d i

“Connesionz” ... to see the bigger picturei ... t th bigg pi t

“Arte Scienza” ... to balance and combineA t i ... t b d bi

Th k l dThe new market leaders

Air Asia, exploiting rapid growth of 2 billion people, $5 trillionAi A i , p iti g pid g th f bi i p p , $ t i i

Apple iPhone, markets become virtual in time and location App i h , k t b i t i ti d ti

Facebook, bringing people together in communities about themF b k, b i gi g p p t g th i iti b t th

Team Obama, harnessing the power of networks, blogs and tweets b , h i g th p f t k , b g d t t

Zopa, the new future of banking is consumer to consumerp , th f t f b ki g i t

Rio, the Olympic city rises fastest out of a global crisisRi , th y pi ity i f t t t f g b i i

Th bi hif The big power shifts

West East

Masses

Big

Niches

Small

Volume

Big

Profit

Small

Business Customers

The Big Power shiftsh ig hift

West to East, in finance and ideas, business and culture t t t, i fi d id , b i d t

Mass to Niche, no longer to people want to be averageM t i h , g t p p t t b g

Big to Small, the speed of change favours agile businessesig t , th p d f h g f gi b i

Volume to Profit, its not about being biggest, but being best t fit, it t b t b i g bigg t, b t b i g b t

Business to Consumer, working on their terms not yoursi t , ki g th i t t y

Th k The new market spaces

Women

Women : Avon, seizing the growth in female marketspaces : A , i i g th g th i f k t p

Every yearWe destroy 44 million acres of forestWe lose 100 million acres of farmlandWe create 15 million acres of new desertWe use 160 billion tons of waterOur population rise towards 9 billionThe rich get richerWe want more

GreenG

Green : Tesla, more sustainable and higher performanceG : , t i b d high p f

Networkst k

Restart BUSINESSin times of crisis and change

• West to East• Mass to Niche• Volume to Profit

Crisis as opportunityCrisis as opportunity

• From Edison and Gates• Green• Women

Net orks• Networks• To Aldi and Zopa

Redefining markets

• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia• To Karla and Nokia

Changing business models

• From IBM and Skypeyp• Partners• Channels• Services• To Air Asia and Current TVNetworks : Current TV, user generated and people-poweredt k : t , g t d d p p p d

Th f i iThe power of innovation

1. Innovation from the Future Back . ti f th F t k

1. Future Back ... Virgin Galactic . F t k ... i gi G ti

2. Innovation as Market Disruption. ti M k t i pti

2. Market Disruptors ... Tchibo. M k t i pt ... hib

Consumerbroader

BusinessBusiness

view

narrowview

narrowview

Business Consumer

3. Innovation by Deep Diving. ti by p i i g

3. Deep Dives ... Heavenly Bed. p i ... H y d

4. Innovation by Co-Creating. ti by ti g

4. Co-Creating ... Sample Lab. ti g ... p b

5. Innovation of Business Models. ti f i M d

5. Business Models ... Zappos. i M d ... pp

6. Innovation as Border Crossing. ti d i g

6. Border Crossing ... Abercrombie & Fitch. d i g ... Ab bi & Fit h

Consumer insights

Technicalpossibilities

insights

Creative ideas

Socialentrepreneurs

Social entrepreneurial

incubator

Corporatepartners

Specialistcapabilitiescapabilities

Sustainableinvestors

7. Innovation by Social Entrepreneurship . ti by i t p hip

7. Social Entrepreneurs ... Grameen Danone. i t p ... G

Thi k diffThink different

Now is the time for innovationw i th ti f inn ti n

Peter Fisk is an author, speaker and consultant peterfisk@peterfisk.com

www.theGeniusWorks.com

www.CreativeGeniusLive.comwww. reativeGeniusLive.comwww.PeopleandPlanetandProfit.com