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11
> 3rd Quarter 2012 / Issue 7
COLLABORATION
Demand for videoconferences
and mobile devices expansion
leverage unifi ed communication
projects in Brazil
HSBC
Bank invests in video
and IT team plans
strategy to have Cisco
high level certifi cation
SUCCESS CASE
Michael Page
outsources infrastructure
and expands PI
communications
The banking sector bets in information technologies and telecommunications as a way to render services to increasingly more sophisticated clients; mobility and internet banking are the main choices
Technologyis the solution
22
33
EDITORIAL
SUMMARY
04Short news
Preparation tips for the certifi cation
exams: Virada Digital creates knowledge
and innovation network; Cisco do Brasil
commercial area has a new director: Girl’s Day
and Beehive integrate social responsibility
initiatives.
08 Collaboration
Mobile devices and video drive unifi ed
communications
10 Data centers
Cisco UCS line reduces costs and opens the
way for clouds
14 Managed services
Operators react to the incomes drop and
introduce new offers
18 Banks
To meet the demand, fi nancial institutions
invest more in TICs
20 Qualifi cation
PI support team of HSBC focuses on Cisco
Certifi cations
24 New voice
Videoconference permits HSBC to increase
effi ciency and reduce costs
26Outsourcing and collaboration
Michael Page outsources infrastructure and
expands PI communications
27Speed
ATG adopts low latency network in a critical
mission environment
28Future
Manufacture and research will receive R$ 1
million from Cisco until 2014
30Health
Information increases the industry effi ciency
34 Education
Analysts and professors discuss the
advantages of technology in teaching
36Safety
Network has a privileged position in the war
against the cybercrime
38Support
Smart Care adds partners’ expertise and
provides safety to the customers
40Story
The router switch is increasingly more
important in the cloud management
CISCO DO BRASIL ACCOUNTABLE TEAM
PresidentRodrigo Abreu
Systems Engineering directorMarcelo Ehalt
CISCO LIVE MAGAZINE IS A PUBLICATION OF CISCO DO BRASIL
Channels DirectorEduardo Almeida
Marketing & PR DirectorMarco Barcellos
Editorial CouncilAdriana Bueno, Carolina Morawetz, Isabela Polito, Isabella Micali, Jackeline Carvalho, Kiki Gama, Mariana Fonseca, Monica Lau e Marco Barcellos
PRODUCTION
Comunicação Interativa Editora
Responsible JournalistJackeline CarvalhoMTB 12456
Editorship DirectorJackeline Carvalho
Reporters Jackeline CarvalhoMarcelo Vieira
Special CollaborationCarmen Lucia Nery (RJ)
ReviewComunicação Interativa
Press ServiceIn Press Porter Novelli
ArtMarcelo Max
PrintingInergraf
Circulation5000 copies
RELATIONSHIP BOUTIQUES
The results of Febraban’s annual survey, about the investment of banks and
fi nancial institutions in new technologies and in maintaining the IT park,
show us a great and constant transactions migration to the electronic
medium. The internet is in the fi rst place, but also, in this area, the mobility
gives signs of growth, with the mobile banking.
This new social behavior, which made the banks show investments and
expenses of R$ 18 billion in 2011, with 42 million clients using the internet
to access the banking services, changes the bank agencies profi le. The self-
service rooms are larger and refi ned, with faster and increasingly intelligent
ATMs. And in the internal area, the relationship is better. The cashiers, in small
numbers, still have demand, but in concentrated days and in lower volume
than 10 years ago, for example.
As experts in the fi nancial area had already foreseen a few years ago, the
internal relationship for investments, to clarify doubts, to obtain credit, and
other services, are transforming the agencies in boutiques, an area where
the banks can explore their differential characteristics. In the cover story of
this issue, one sentence is aligned to the whole high investment context and
attracts our attention: if you consider the banking services as commodities,
the services availability becomes a great competitive differential.
This is how one of HSBC executives, interviewed by Cisco Live journalists
team, defi nes the present scenario of the increasing offer of services by
electronic channels, something that changes the banks corporative network,
the infrastructure through where many billion reais circulate along each and
every year.
Force, scalability and stability are indispensable requisites to any information
and communication technology infrastructure (TIC in the Portuguese
acronym) which a bank wishes to implement today. And we cannot ignore
the videoconferences expansion, also mentioned in the cover story, as well as
the mobile access. In short, we saw during the Cisco Plus Brazil 2012, an event
that congregated the whole Cisco community, in April, in Rio de Janeiro, that,
focus of some areas, such as education and health, in TIC investments, the
infrastructure that supports the businesses in Brazil, regardless the segment, is
in evidence and we, here at Cisco, are ready to support partners and customers
in different projects aligned to present and future demands.
Regards,
Marco Barcellos
1
44
11SHORT NEWS
To maintain functional
and highly effi cient the
corporations’ internal
networks that are constantly
growing, skilled professionals are
necessary. By offering training
for the most recent technologies,
certifi cating the technical capability
and by providing resources for
a continuous learning, Cisco
certifi cations program helps not
only the networks professionals, but
6 ALMOST A COLLEGE TEST
Ana Lúcia de Faria, Cisco do Brasil solutions architect, gives some tips of how you should get prepared for Cisco certifi cation exams
6 VIRADA DIGITAL CREATES A GREAT KNOWLEDGE AND INNOVATION NETWORK
also the companies that employ
them together with the market as
a whole.
For Ana Lucia de Faria, Cisco
do Brasil solutions architect with
two company certifi cations (Cisco
Certifi ed Internetwork Expert
or CCIE, in router switching and
service provider), the program
brings two important advantages.
The fi rst one is the technology
market acknowledgement.
To unite innovation and
interactivity in search
of an increasingly more
sustainable development is the
objective of Virada Digital festival,
which was held in May from 11 thru
13 in Paraty, Rio de Janeiro State.
Cisco was one of the sponsor
companies of the event, which had
panels, speeches, conferences,
seminars, discussions, workshops,
scientifi c demonstrations, shows
and special action, all free of charge.
There were a total of 74 activities
during the three days of the event,
which ended with the proposal to
make contents and technologies more
accessible. “Events like this should
happen in each and every city”, says
Flávio Provedel, of Cisco Networking
Academy and coordinator of a
computer’s connectivity an assembly
workshop, offered during the event.
Ricardo Santos, accountable for
Cisco do Brasil education vertical
development, made a speech
about the technology applied to the
education. “Today the students are
connected and it is very important
that the teacher and the school
adequate themselves to this new
profi le.”
Now the festival became
Caravana Digital. In November
2012, the cities of São Paulo,
Rio de Janeiro and Brasília will
have an extra issue of the event.
Later on, Caravana will make
monthly visits to each one of the
12 Brazilian cities which will host
the games of the World Soccer
Championship in 2014. •
“Because I work for Cisco, my
customers are very demanding”,
she says, recalling a story. “I
remember that the fi rst customer
that I visited for Cisco asked me
if I had certifi cation. That question
impressed me and motivated
me to get the qualifi cation”. The
second good reason to have the
qualifi cation is one’s personal
satisfaction.
And the diffi culties should not
demotivate those who are interested
in undergo the certifi cation
process. Ana Lúcia has some tips.
To establish goals helps, because
without them the student is tempted
to give more attention to other
activities. To form a study group is
also a good solution. “It takes effort,
but it pays in both professional and
personal terms”, stimulates the
solutions architect. •
55
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COMSTOR. MUITO MAIS
BENEFÍCIOS EM TODAS AS
SOLUÇÕES CISCO.
Nossos serviços facilitam o seu dia a dia.
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SMBSERVIÇOS CISCO
EDUCAÇÃODATA CENTER
COLLABORATIONBORDERLESS NETWORKS
66
11SHORT NEWS
6 GIRL’S DAY
As part of Cisco’s social responsibility initiatives, the company
participated in the Girl’s Day, a global movement to stimulate
women to act in the information and telecommunication
technology area. The initiative is of ITU (International Telecommunication
Union), a United Nations organization for the information and
communication technology area.
Cisco do Brasil hosted, in its Rio de Janeiro and São Paulo offi ces, two
of a number of events held around the world. More than 20 girls, in the
15 to 18 year old bracket, attended the movement. They are students of
Networking Academy in non-governmental organizations such as Aldeias
Infantis and Fundação Despertar.
During the event, the girls could interact, by tele-presence, with
participants of the same Cisco event in Portugal. The schedule also
included speeches about the technology work market, tips to look for a
job and the importance to have certifi cations to act in the area, among
other subjects. •6 TALENT
Ana Claudia Pihal was recently
assigned to Cisco no Brasil
commercial area direction.
Accountable for the manufacturer’s
action in the small and medium
companies segment, the executive’s
objective is to expand the partners`
base by means of Cisco Partner-Led
program, which reinforces Cisco’s
actuation strategy with the channels
collaboration.
The executive will report directly
to the president of Cisco no Brasil,
Rodrigo Abreu, and replaces Marco
Sena, commercial director for Latin
America – who also accumulated
the function in the Country. Ana
Claudia worked for Microsoft in
the 14 last years. She also held
positions as products manager,
sales manager for the medium size
companies, among others. Before
Microsoft, she worked for Oracle
as product marketing manager.
She is graduated in Business
Administration and Computer
Science by Universidade
Presbiteriana Mackenzie and in
Strategic Marketing by Escola
Superior de Propaganda e
Marketing. •
6 SOCIAL RETURN
To use the technology to inform and change low income people’s
lives: this is the purpose of One Economy, a non-profi t global
organization which introduced in Brazil, with the support of Cisco
and other partners, the Beehive Brasil (brasil.thebeehive.org). The site was
created to connect low income people to online contents such as jobs,
fi nances, health, education, civil rights and other subjects of interest to each
and every citizen.
Beehive is a global project already introduced in Africa, Europe, Mexico,
Asia and the Middle East. Designed to help people with little experience in
internet, the site makes easier for them to fi nd information which will help
the people to be better integrated in the national economy. •
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88
11CONNECT
The popularization of intelligent devices and online video drive unifi ed communication tools and determine Cisco’s tack
COLLABORATION HAS AGREAT GROWTH POTENTIALIN THE COUNTRY
A world in which the number
of mobile devices exceeds
that of inhabitants should
come true until 2015.
Unfortunately this does not mean
that each human being in the planet
will own a smart device, but that
advanced users (the so called heavy
users) will have 5 or 6 of them, among
laptops, tablets and smartphones
(including devices that were not
invented yet).
This perspective has a direct impact
on Cisco’s tack, as all this apparatus
will be connected online, and it will
be possible to access the web and
the social networks, watch videos
and, more important, to collaborate
and produce.
The collaboration, by the way,
was one of the outstanding themes
of Cisco Plus Brasil 2012, held in Rio
de Janeiro. The Collaboration Day,
the period of the event exclusively
devoted to discuss the company’s
tack and solutions for the future
unified communication, defined
collaboration as “the fundamental
part of the company’s strategy, maybe
with the best growth potential in
the Country”, according to Rodrigo
Abreu, president of Cisco do Brasil.
“This migration will happen very
fast”, he defi ned.
Four important pillars support
the strategy in Cisco’s collaboration
segment: visual, virtual, social and
mobility. This latter is, with the
popularization of mobile devices, the
most consolidated in the Country. The
video (included in the fi rst pillar), will
have a stronger impact on the future
networks infrastructure, in both the
companies and the operators.
“The video is becoming the
new voice”, said Carlos Torales,
architecture director for Cisco
in Latin America, repeating the
motto that the company adopted
in recent years to communicate its
collaboration technologies. “The
world is geo-politically different,
much more connected, and the
economy is undergoing a very fast
change. The collaboration in this
context arises as a way to increase
the productivity.”
According to the executive, about
60 percent of companies presently
think about adopting tools to unify
their communication. Out of this
total, 31% will do it by means of cloud
computing offers, said Pat Romzek,
the global vice-president for business
development of the American Cisco
headquarters. “The virtualization
permits to provide the same solutions
in physical environments via cloud,
with fi nancing benefi ts, fl exibility
and agility, permitting strategic
advantages for increasingly global
companies.”
99
Success casesNothing is more appropriate to
talk about unifi ed communication
than to show stories about the use
of technology in media companies.
During the “Collaboration Day”,
Editora Abril, with headquarters in
the city of São Paulo, and Globo TV
Network, with headquarters in Rio de
Janeiro and branches all over Brazil,
shared their experiences in implanting
new communicatioin infrastructures
using IP (internet protocol) standards.
In the case of Editora Abril,
the need for more robustness
to support the creation of new
services and reduce costs guided
the new company communication
structure. The demands, originated
from journalists and administrative
employees, included the use of cloud,
the need to add personal devices on
the corporate network with safety
(consumerization), mobility and the
intense use of video. “Our concerns
included not only the technology
delivery, but also the adjustment of
the whole eco-system around it”,
explained Gerson Ferreira, manager
of the IT area of the publishing house.
Standardization was the key
world of the process. The company
decided to use Cisco solutions due
to the possibility to implant a point-
to- point architecture, i.e. which did
not offer integration risks among the
different solutions. As a result, only
the voice platform on PI permitted
costs reductions of 40% with
telecommunication in the company.
WiFi, LAN, WAN and, of course,
safety solutions were also implanted.
“About 44% of all employees were
already using personal devices to
work, this in March 2011”, said
Ferreira, justifying the need of
defense solution in such a volatile
access network.
Telepresence solutions were also
implanted in Editora Abril offi ces in
Rio de Janeiro and Brasília, besides
the São Paulo headquarters, to be
used by the journalists as well.
They use the technology to prepare
meetings and remote interviews. “The
journalists can make interviews by
phone, but in some cases nothing
replaces the ‘eye-to-eye” contact,
explained the manager. There are
also 8 videoconference rooms which
integrate the company offi ce in São
Paulo. The systems interoperability
was a fundamental factor, as they are
used for meetings with the publishing
house partners, and many of them
have installed solutions from other
manufacturers.
GloboGlobo TV network decided to
implant a PI telephony system in its
Central Globo de Produção (or CGP,
a.k.a Projac). This is a long project,
which started in 2007 and should end
only in 2012. The migration process
to the new voice standard began in its
branch in São Paulo. The advantages
were such that the project migrated
to Rio de Janeiro, all with Cisco
technology.
There are 2800 integrated
extensions, which open doors to
other services such as videocall,
videoconference, collaboration,
virtualized services... “This way the
telephony becomes an additional
service, another item on the desktop,
and this makes easier the management
and generates savings”, concluded
Claudio Rangel, technology and
support manager of Globo TV. •
6 About 60 percent of companies presently think about
adopting tools to unify their communication
1010
11CONNECT
Heart comes from the Latin
word cordis. In a free
translation it is center,
nucleus. It is one of the
most important muscles in the
human body, as the blood circulation
and the nourishment of all cells of
our organism are dependent of it. In
the present data networks, the data
center is the heart which nourishes
an infi nity of connected terminals
(fi xed, mobile, virtualized, and so
on).
To meet the present and future
The Cisco UCS line is based on unifi ed architecture which reduces ownership costs and prepares companies for a virtualized future
A SIMPLEAND CHEAPDATA CENTER
demands for data, the companies
need fi rst to turn their attention
to the data centers, critical agents
for the transformation of those
organizations which need to be
increasingly more dynamic and
efficient. Coherent to this idea,
Cisco’s strategy for the segment is
based on offering an end-to-end
architecture with open standards,
which simplifi es and optimizes the
performance, reducing ownership
costs and increasing the productivity.
During Cisco Plus 2012, in
Rio de Janeiro, the data centers
have attracted a special attention.
With the movement toward the
cloud, this equipment will be the
center of IT infrastructures in
most corporations in the future.
Presently, a great part of them
have legated infrastructures which,
although they provide performance
and quality, they generate high
operation costs and complexity.
Furthermore, as the consumers are
moving increasingly more toward
virtualized environments, there is
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Cloud Embratel permite:
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1212
11CONECT
a need to combine legacy and new
technologies.
“The IT offers it as a service
demand readiness for the applicative
critical mission, speed in ‘self-service’
confi gurations and economy, that
is, a new approach”, explained Matt
Erickson, business and partners
development manager for Cisco
das Américas. “What we suggest is
a combination of the best of both
worlds.”
The company data center strategy
is based on offering an open standards
(x86) unifi ed architecture, which
considers three great pillars: unifi ed
fabric, computing and management.
“The focus is no longer on the
technologies and goes to the actual
need of each and every business”,
said Erickson.
To supply connectivity with
high speed and availability, with
safety and experience for the data
center applicative, is the role of
the integrated network services
infrastructure. The computing
systems, on the other hand, integrate
the access network, storage and
management of these components
in a scalable structure for physical
and virtualized applicative. The
unifi ed management increases the life
cycle and the automation simplifi es
the data center implantation and
operations.
High performanceFurthermore, the Cisco Unifi ed
Data Center offers support to
the Cisco Hosted Collaboration
solutions. The open standards and
the APIs permit to integrate and
manage the partners’ eco-systems
hardware and software with more
fl exibility.
More than that, a complete
life cycle services portfolio for
data center products permits the
experts` assistance in optimization,
implantation and planning of the IT
infrastructure, IT strategic services,
architecture, technical support and
operations management.
The unique, intelligent and unifi ed
infrastructure reduces the system
complexities and, at the same
time, optimizes it for virtualization
processes, which require a great deal
of memory and O/I capacity. Thus,
the environment cost, during its
life, reduced and falls, in its totality,
50% with the adoption of Cisco
architecture, according to Erickson.
UCSThe company portfolio, within
the already traditional UCS line,
includes blade and rack servers,
interconnections in fabric and the
UCS Management, which manages
all the system components and
confi gurations by means of a unifi ed
policy. Resources such as Cisco
Intelligent Automation for Cloud
(which includes a self-service portal
for IaaS confi gurations, including
catalog, orchestration governance,
automation, the components life
cycle etc.) complement the cloud
solutions and focuses on costs and
complexity reduction.
Not by chance, some two years
after the introduction, the Unifi ed
Computing System (UCS) has
attracted the attention of data
centers managers and CIOs all over
the world. In February 2012, the
Cisco UCS totaled more than 10
thousand customers in the world,
including 3 thousand in Europe and
hundreds in Latin America.
The UCS enabled, according to
Cisco, meaningful business costs and
benefi ts savings in all industries and
scenarios. Since the beginning of its
distribution, in July 2009, the unifi ed
solution established 53 performance
benchmarks world records, besides
dozens of the industry`s awards for
its innovation.
Part of the success is explained
by Cisco work with leader
manufacturers of the software
infrastructure industry, including
BMC, CA, Citrix, EMC, Hitachi Data
Systems, Microsoft, NetApp, Oracle,
Red Hat, SAT and VMware. •
6 The UCS resulted in cost savings and meaningful
benefi ts in businesses in all industries and scenarios
1313
1414
11CONNECT
In the beginning of 2012, the
operators are structuring
environments based on cloud
computing as a way to materialize
their managed services solutions. The
main targets are the infrastructure
and safety areas and the business
model that is based on the fi xed
wide band and mobile penetration,
mainly when the customer is a small
or medium size company.
With the voice stagnation, Carlos
Ferreira, marketing consultant of
Telefonica Vivo, argues that the
operators` alternative is to invest
in offers that generate value to the
Due to the drop on the voice services income, the operators are structuring environments based on cloud computing
TELCOS INTRODUCE MANAGED SERVICES OFFERS
corporations and, consequently, are
more profi table to the telcos. “The
cloud computing and managed
service markets are the strongest
ones with the Telephone Companies,
exactly because of this profi le”.
The connections acceleration and
the safety are the offers that these
companies already have formatted,
including with customized proposals
for each and every business deal.
Embratel, according to André
Arruda, product manager, has a
record of “success in this initiative
since 2 years ago, approximately”.
According to him, the IT managers
strive to align the technology use
with business results.
Mentioning two examples of
customers who have had success
with the acceleration services hiring,
he says: ~a retail dealer could increase
in fi ve times the number of credit
cards validation. Another case was
of a logistic multinational company
which had been fi ned twice in Santos
Port (São Paulo coastland), for delay
in releasing the fi scal note; and with
the acceleration it could solve the
problem.”
Telefonica/Vivo announced an IT
infrastructure services offer (IaaS).
1515
O grupo TELECON, associado a CTT Corporation na área de treinamento completa 28 anos, sendo líder de mercado na America Latina no segmento de Educação Tecnológica e possuindo sólidas parcerias com os fabricantes Cisco Systems e VMware. Com o objetivo de apoiar o Mercado de Canais, o grupo TELECON amplia suas atividades, com a atuação no segmento de Consultoria, através de sua nova unidade de negócios, a "TELECON Services". Anos de experiência como Learning Partner e um time de profissionais certificados e altamente especializados estão a disposição para apoiar e desenvolver o seu negócio. Os serviços oferecidos pela Telecon Services serão exclusivos para Canais.
Routing and Switching Wireless Segurança Data Center
Tecnologias de Acesso Gerenciamento de Redes Unified Computing Virtualização
Telefonia IP
IP Contact Center
Serviços oferecidos na Consultoria
Implementação de Soluções
Suporte Remoto
Auditoria de Redes
Operação Assistida
Alocação de Profissionais
Monitoramento de Redes
Homologação de projeto piloto
Reprodução em larga escala
Planejamento estratégico Levantamento de necessidades
Definição da arquitetura
Desenho de projetos
Excelência em Treinamentos.Agora, Excelência em Consultoria.
Área de atuação em Consultoria
Validação de projetosElaboração de Propostas Técnicas
Solicite sua cotação: (11) 2113-4888 services@telecon.com.br
Pré-vendas Pós-vendas
1616
11CONNECT
In partnership with VCE (Virtual
Computing Environment, a joint
venture formed by Cisco, EMC,
Intel and VMware), and nicknamed
as Vivo Cloud Plus, the offer also
reinforces the operator entrance in
the cloud IT solutions segment.
This is the first company
product, introduced under Vivo
unifi ed brand. The services exist
in Europe already since the second
half of 2011, and the positive
performance in that area stimulated
its introduction in Latin America,
in fi ve countries, simultaneously.
“The customer can hire, in a
100% modular and fl exible way,
processing capability, backup
and storage to increase or reduce
cloud operations, according to the
need”, explains Maurício Azevedo,
executive director of Telefonica/
Vivo. “The network is not a simple
additional part of a product, but
is its integral part. This product
involves network, infrastructure
and management.”
High demandThe services are addressed to
the corporate market, the demand
of which for cloud processing is a
growing one. A survey carried out
by IDC Brasil with 325 IT executives
of medium and large size companies
shows that 98% of them believe that
cloud is not a technological news
any more, but a model which will
have a constant growth in the next
years. Cisco forecasts that the cloud
services Latin American market will
reach US$ 5 billion until 2013.
For the Latin American offer,
Telefonica/Vivo uses five data
centers in the area, installed in
Brazil, Argentina, Chile, Colombia
and Peru. “The cloud services
during the last 10 years and the fully
segmented way of working, in which
every customer counts on a 100%
specialized sales, commercial and
after sale area are the differentials
6 IT executives of medium and large size companies believe
that cloud is not a technological news any more, but a model
which will have a constant growth in the next years
should leverage the adoption of IT
infrastructure outsourced services,
which is our specialty” explains
Azevedo.
For Rodrigo Abreu, president of
Cisco do Brasil, the operators have
a fundamental role in cloud services
offer, as they have a fundamental
asset: the network. “It is natural that
this integration exists”, he says.
The infrastructure offer as the
operators’ service is formed by a
portfolio devoted to companies of
all sizes, mainly the medium and
large size ones. “The combined
national capillarity of Telefonica
and Vivo networks in the Country,
the uninterrupted investment made
of our cloud offer in the Country”,
defends Azevedo.
Telefonica/Vivo has a global
strategy for the cloud services, and
they have created a specifi c area for
these solutions development. The
partnership with Cisco and VCE
has the purpose to prove a unique
architecture for the countries where
the company is present. In Brazil,
the operator forecasts that the cloud
services account for 1/3 of the IT
services growth in 2012. In Latin
America, the segment meets the
needs of more than 2 thousand
companies and, among the one
thousand largest ones, 30% use IT
solutions and connectivity. •
1717
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1818
BANKS INTENSIFY INVESTMENTS IN TIC
Brazilians are more and more
actives in their relationships
with the banks. One of the
evidences of this ascension
is the 7% increase in the number of
agencies in operation in the Country
between 2010 and 2011, according
11COVER STORY
To follow the consumption increase and the advances of the population’s buying power, institutions increase investments in new electronic service rendering technologies. Mobile banking is one of the highlights
to a study carried out by Federação
Brasileira dos Bancos (Febraban), in
partnership with Booz & Company.
The study also identifi ed an increase
in transactions done by the internet
banking and by mobile devices –
smartphones and tablets.
The Brazilian banks’ investments
and expenses in technology had a
11% increase in 2011, reaching R$
18 billion. The amount of money
consolidates the industry as the
main IT user in Brazil, according to
the survey.
1919
One of the highlights of the study is
the 49% increase of banking operations
by means of mobile devices – mobile
banking -, such as smartphones and
tablets. According to the survey, there
are 3.3 million current account clients
in Brazil with access to the banking
services by mobile devices. In 2010
they were 2.2 million.
Febraban forecasts show that until
2018 the transactions by mobile
devices will be as expressive as those
made by the fi xed internet. The data
show that, in 2011, 42 million current
account clients used the internet to
access the banking services, 11%
more as compared to 2010 (38
million). In 2002, the current account
clients who have access to internet
were less than 9 million. According to
Febraban, the annual average growth
was 18%.
There were a total of 66.4 billion
banking transactions, 12% more than
in 2010. Out of these, 15.7 billion
were via internet, a number that is
25% higher than in 2010. In the case of
ATMs, a total of 9 billion accesses were
recorded, representing a 14% growth
as compared to 2010, when there were
8.6 billion transactions
The number of ATMs reached
182 thousand, as compared to 179
thousand in 2010. The study also
shows that the ATMs penetration rate
in Brazil reached similar levels that are
6 42 million current account
clients used internet to
access the banking services
6 INNOVATION SPACE: OPPORTUNITY FOR STARTUPS
In its 8th edition, Espaço Inovação, a joint initiative of Federação Brasileira de Bancos (Febraban) and Instituto de Tecnologia de Software (ITS), will count of Cisco do Brasil support during CIAB 2012. The initiative tries and identifi es, among Brazilian startups, solutions that contribute to the banking and fi nancial area modernization, by improving the service rendering quality and by increasing the safety, among other factors.
“The objective is to add value to the fi nancing services in Brazil”, explains Descartes de Souza Teixeira, council president of ITS and coordinator of the selection committee. “The companies and solutions that we have chosen are so good that today many of them are suppliers of the banking sector, some with their own booths in CIAB.”
Espaço, says Teixeira, represents a great contribution for the banks innovation. An evidence of this is that Febraban keeps on the initiative year after year. It is the largest collective stand of the event, with 24 exposed solutions, and is the most visited stand as well – in 2011 it received more than 4 thousand interested visitors. “Espaço is the great success of CIAB”.
Mobility and safety promise to be the great highlights of this year edition. And there is a big anticipation of success. “The committee evaluated that the solutions quality this year is higher than those of previous years”, commemorates Teixeira. “The visitants will be surprised with what our young people are doing.”
observed in other countries already. In
2010, Brazil had 9.1 terminals for every
10 thousand inhabitants, with 4295
transactions per month. In the United
States, there are 13.8 terminals, with
2303 transactions per month.
This and other information will
be submitted and discussed during
Ciab Febraban 2012, to be held in São
Paulo, with the theme “The Connected
6 Banks’ investments and expenses in technology reached R$
18 billion in 2011
Society”. This year the event should
receive 19 thousand representatives of
banks, of other fi nancial institutions
and IT companies, and will register
up to 1.9 thousand congresspersons
(maintaining the international profi le
of its congress). Among the most
important banks congresses and the
best TIC exposure in the Country,
the event should have about 200
expositors. •
2020
Brazilian team of HSBC PI network support is the only in the Group all over the world to have 100% of its professionals with CCNA Cisco certifi cation
The drive and the high
investment of Cisco`s
par tners in t raining
and certificating their
professionals, in a number of the
manufacturer`s technological
categories is common place. Unusual,
however, is to see a customer with
the same dedication, and more, with
a number of certifi ed professionals
that is equivalent to a Silver partner.
This is HSBC Brasil PI network team`s
profi le, accountable for the whole
bank network, the world standard
of which is Cisco.
The 16 persons of the group deal
daily with projects, installation,
layout and managing of routers,
switches and all the net devices that
are present in the infrastructure.
The certifi cation, points out Marcos
Souza, PI network area manager, is
important because it is translated into
innovation, better service and more
availability for the bank`s clients.
“We have no core switches of the
network with more than 4 year uptime,
and we only arrived to this stability
level due to the team`s capacitation,
i.e., something that I call do to right
the fi rst time”, says Sousa, owner of all
certifi cations and instructor of Cisco
Networking Academy Program.
Managing more than 7 thousand
network devices all over Brazil,
Souza says that the team has no
opportunity whatsoever to make
mistakes, “for this reason we have
to do right and in the best possible
confi guration the fi rst time, to enable
stability and availability”.
For him, the fact that banking
services are considered a commodity
turns the services availability into a
great competitive differential. As
the persons are increasingly more
dependent on cards and the banks
provide more and more services
by the electronic channels, there
is a higher pressure for availability
on the network, according to the
executive. “I use to say that through
HSBC network passes money, not bit”
reveals Souza.
The professionals` certifi cation
plan was forecast for three years and
began in 2011. The initial boa leas
that 100% of people had the CCNA
(Cisco Certifi es Network Associate),
the second certification in the
pyramid, as in 2010 a new entrance
certifi cation – CCENT (Certifi ed
Entry Networking Technician) – was
created.
11COVER
CUSTOMER OR PARTNER, IS THIS THE QUESTION?
“We already have two persons with CCNP certifi cation, which requires three tests. In 2013 we will have at least two persons with CCIE and all the rest of the team with CCNP certifi cation”— MARCOS SOUZA, OF HSBC
2121
Three companies are involved
on the project - HSBC, Dimension
Data (integrator) and Cisco, the two
latter ones supplying the vouchers
for the tests. Already in 2011, 100%
of the bank`s PI network team was
awarded the CCNA certifi cation,
a requirement that now is also the
entrance door for trainees. “Our work
requires this knowledge… We need a
high standard…”, says Souza.
He reveals that the goal for 2012 is
to have at least one CCIE (Certifi ed
Internetwork Expert) and says that
the group is already on this way. We
already have two persons with CCNP
certifi cation, which requires three
tests. In 2013 we will have at least two
persons with CCIE and all the rest of
the team with CCNP certifi cation.
This effort brought interesting
gains – a number of persons who
made CCNA (routing) are looking
for other specialties. “We already
have people with double CCNA
such as routing + wireless, routing +
safety”, confi rms Souza, saying that
the movement is producing results
in other teams as well, such as the
second level support team, which
already has two professionals with
CCNA. “Now we are taking the idea
to the fi rst level team and we hope
to have at least one CCNA by year
end”, he says.
Another very important gain is
the innovation. HSBC, according to
Souza, was the fi rst and only fi nancial
institution in Brazil to attend Projeto
de Troca de Tráfego do Comitê
Gestor da Internet Brasil (PTT-
BR), a kind of free zone of internet
traffi c change, through which 20%
of the bank`s internet traffi c passes
“with excellent performance and
meaningful savings” he says.
Another innovating solution:
“HSBC is the only bank in Brazil
to offer access to WiFi internet in
airports with VIP lounge, sharing
Infraero`s WiFi infrastructure.
Today the people`s certifi cation
level guides the team`s training
plan, and it is considered in the
performance evaluation, which
has a bearing on the bonus. The
HSBC team is equivalent to a Cisco
Silver Partner and is looking for
new certifi cations to win the Gold
Partner profi le until 2013. “We are a
technology company, we are a bank
and everything is done with personal
effort in and out the work hours”,
points out Souza. “There is also a
mentoring initiative, where he/she
reached a higher certifi cation has, by
function, to help the others”, he adds.
Due to this agitation that is generated
by the certifi cations, the executive says
6 Get to know Cisco s certifi cations
EXPERT
CCIE (Cisco Certifi ed Internetwork Expert)Capacitation: Routing and commuting; WAM commuting: ISP dialing: SNA/IP 2: Project
PROFESSIONAL
CCNP (Cisco Certifi ed Network Professional)CCDP (Cisco Certifi ed Design Professional)Capacitation: Routing and commuting: WAN CommutingASSOCIATECCNA (Cisco Certifi ed Network Associate)CCDA (Cisco Certifi ed Design Associate)Capacitation: Routing and commuting: WAN commuting (just CCNA)
that the team could incentive new
attitudes, new ideas and a number of
innovations that have been consistently
recognized by the internal programs, as
is the case of Destaque HTS, a quarterly
acknowledgement for the good ideas
and attitudes that made a difference in
IT. “Our team already has 17 awards”
says a proud Souza.
One of the awarded ideas is called
“HSBC e a Mina de Ouro na Terra do
Sol”, an activation solution of a Banking
Service Rendering Station using BPN
Internet in a mining company, where
no Telecom operator offered resources.
Another winning project was the
network cables recycling. The cable
were taken from the bank`s installations
by a partner company. “Much more
that the awareness which generates
acknowledgement, today we have a
powerful motivation, innovation and
management tool”, concludes Souza. •
6 Three companies are involved in the project: HSBC,
Dimension Data (integrating) and Cisco, the two latter ones
supplying the vouchers for the tests
2222
2323
2424
11COVER
Bank renews infrastructure and expands the use of videoconference in internal processes
The biggest customer of Cisco
WebEx collaboration platform
in the world, HSCB has found
in the images transmission
systems a solution to increase its
effi ciency and its productivity gain.
Thus, the institution`s Brazilian banking
operation devoted the year of 2011 to
update and expand the videoconference
rooms to 63 points, with video endpoints
throughout the Country. The movement
altered all the professionals` behavior
and they have changed displacement
habits and have recorded more agility
in internal communication.
“The interaction by video seems
to be a more effective one. Today,
our users have intensified the
search for a videopresence system”,
summarizes Angel Leon, manager of
HSBC collaboration area, about the
internal public`s satisfaction with the
new infrastructure offered in Brazil.
The videoconference rooms,
according to him, are not exactly
new to HSBC, reminding that the
bank uses this resource for more than
15 years. Bur the adoption of video
personal systems calls the attention
on the present behavior. “Beginning
with notebooks and desktops, the
users can either make point-to-point
conferences or telephone calls, or even
use the multipoint system”, explains
the manager.
Today a group of approximately
750 managing level users has an
intense utilization of the system,
and the trend, according to Leon,
is of a fast growth. As far as
the videoconference rooms are
ON THE VIDEO WAVES,HSBC WINS EFFICIENCY
“The interaction by video seems to be a more effective one. Today our users have intensifi ed the search for a videopresence system”— ANGEL LEON, OF HSBC
concerned, they are installed in the
bank`s facilities which concentrate
a higher number of users and where
those who need an interaction with
the rest of the company are.
TrainingThe video transmission also works
as a training platform for the agencies`
employees. The environment establishes
the leveling and standardization concept
of the bank`s services by means of good
practices promotion.
“The purpose is to identify good
practices in a certain segment, and to
transmit them to the others” points
out Leon. “Together with the coaching
service, the initiative has resulted in
jumps of effi ciency and productivity”
he adds.
To propitiate the adoption of
video platforms, the HSBC IT team
needed to promote an upgrade of
the infrastructure and used the
opportunity to integrate the services
in the same network. Thus, the
previous environment, devoted to
the video transportation, was totally
replaced by an IP network. “The V35
network does not exist since a long
time. It was created when the bank
implanted its fi rst videoconference
system, but 4 or 5 years ago it
was migrated to IP, with pieces of
equipment that showed limitations
as compared to QoS and the band
speed, and this degraded the quality”
recalls Leon.
In the technological upgrade, the
users have not only a new image
standard, now in HD, but also have a
higher connection speed of 512 Kbps
and some rooms for up to 2 Mbps,
besides the use of telepresence.
TelepresenceIn the next few months, HSBC should
also have installed a telepresence room
in São Paulo condominium, similar to
those already existing in the operations
all over the world
Angel Leon informs that “The
infrastructure updating opened the
way to the HD video, the infrastructure
services sharing~. According to
him, the bank now dispenses ISDN
(Integrated Services Digital Network)
connections to communicate with
other companies or institutions.•
2525
2626
With a three year term, a sealed agreement with Dimension Data includes more than 700 pieces of equipment such as telephones, routers, switches and call managers
MICHAEL PAGEOUTSOURCES SYSTEMSAND IP NETWORKS
1THE CUSTOMER`S VOICE1THE CUSTOMER`S VOICETHE CUSTOMER S VOICE
M ichael Page, a global
company devoted to the
recruiting and selection
of executives for large
and medium size companies,
selected Dimension Data – a
multinational company focused on
information technology services
and provider of solutions for
planning, development, support and
management of IT infrastructures
– to develop a project which
involves the support of the whole IP
telephony structure, networks and
videoconference of the company
in its 24 offi ces in Latin America.
According to Leonardo Cardoso, IT
manager of Michael Pace for Latin
America, the choice resulted from
the good and long relationship which
already exists between both companies.
“Dimension Data implemented the
whole IP Telephony IP, videoconference
and networks with Cisco technology
in Michael Page`s Latin American
offi ces. We have always had a fi ne
relationship with its professionals who
have a qualifi ed profi le and meet our
needs. This is why we signed this new
agreement”, he says.
With the agreement, Dimension
Data will be accountable for the whole
maintenance of Cisco`s equipment
existing in Latin American Michael
Page. The structure involves 700
telephones, routers, switches and
call managers which will be covered
by Dimension Data`s guarantee.
The project also involves Cisco
videoconference equipment and servers.
For Cardoso, the agreement benefi ts
for Michael Page`s IT department
exceed the costs reduction for the
equipment maintenance. “Michael
Page`s core business is neither
telephony nor information technology.
By maintaining this service with
a qualifi ed partner, we permit that
our IT professionals develop more
strategic activities for the business”,
he points out.
Besides Brazil, Michael Page has
operations in Argentina, Mexico,
Chile, Colombia, Uruguay and Peru,
and all the company`s offi ces have IP
telephony structure, videoconference
and networks with Cisco technology
implemented by Dimension Data. •
2727
TRADING ADOPTS LOWLATENCY NETWORK IN ACRITICAL MISSION ENVIRONMENT
In 2012, with a visionary way,
ATG (Americas Trading Group)
– a company which provides
e-commerce ser v ices and
solutions for investors in the money-
market – decided to position itself
in a new market niche, being pioneer
in rendering high value aggregated
services in Brazil. To this end, it
massively invested in innovation
and, among the solutions, developed
a multibroker products and services
platform of Electronic Trading.
The initiative has a very low
latency negotiation network,
execution proprietor algorithms,
negotiation screen, among other
products.
ObjectivesWith the increasingly higher
adoption of systems with HFT –
High Frequency Trading technology
– higher speed and larger resiliency
(availability) became fundamental
premises in ATG`s business.
The big challenge was to understand
the company`s business objectives
with focus in its fi nal customers, to
offer a solution in agreement to these
expectances and needs, also taking
into consideration the very few time
to accomplish the project – about 4
months.
The purpose of the project was
to design a technological structure
together with ATG executives, enabling
the company to offer its products
in a state-of-the-art technologic
structure. The result would be the
organization`s acknowledgement as
the main player of routing HFT orders
in Latin America, creating a very low
latency environment for institutional
customers in Europe and in the USA.
The solution, designed by Proof
together with the ATG`s team, was
based on Cisco technology. For the
Americas Trading Group renews negotiation network to improve the services offer in Latin America
project, they have used Nexus, HFT
state-of-the-art switch lines, and large
routers. A high availability network
was implanted, distributed in two
different data centers in São Paulo,
one of them in the Stock Exchange,
as well as the construction of the main
offi ce infrastructure.
Later on, the same architecture was
replicated for data centers in Mexico
and Chile, increasing even more the
business reach in Latin America.
The obtained measurements and
results with the project point to
a dramatic reduction in the total
processing time (round-trip) of orders
to the micro seconds level (the lowest
possible latency level with the present
technologies).
ATG`s customers were benefi ted with
the project, as they now have a reliable
and extremely fast access and today
they can count on the most effi cient
trading network in Latin America. •
2828
11 INNOVATION
With R$ 1 billion investments until 2014, Cisco brings routers and switches manufacture to Brazil, en SP. It will open a researches center in Rio de Janeiro, will invest in a Venture Capital fund, and will develop intellectual property agreements and partnerships with Brazilian companies and entities
T he worldwide Cisco is in good
terms with Brazil. It was this
sensation that users and
partners of the manufacturer
felt during the three days of Cisco Plus
Brazil 2012, an event during which
they discussed technologic trends
and business opportunities, among
other themes. The Brazilian operation
of the company reached full legal age
(it now is 18 year old) and, with that, it
brought some victories to the Country,
summarized in R$ 1 billion worth of
investments from this year to 2014.
The local executives kept trying
and have obtained the approval to
build a local switches and routers
manufacturing plant. SãoPaulo will
host the initiative, the production of
which will begin this year already, using
the infrastructure of Flextronix, its
global partnership. The forecast is that
the fi rst pieces of equipment will be
ready in the market during the fourth
quarter this year.
Cisco production investments in
Brazil were inaugurated in 2011, with
the manufacture of set-top boxes in
PPB (Basic Productive Process, in the
Portuguese acronym) and, therefore,
grants fi scal incentive to pieces of
equipment with high nationalization
content.
Another parcel of the R$ 1 billion
budget will be applied in innovation,
transformation and socio-economic
development. Rodrigo Abreu, president
of the local operation, announced the
following initiatives: 1 – Opening of
a Cisco innovation center in Rio de
Janeiro; 2 – Investments in a Venture
Capital fund focused on the information
and communication technology and
digital economy in Brazil; 3 – Local
production expansion; 4 – Intellectual
property and partnerships with
Brazilian companies and entities for
the joint development of innovations
to render better services to the market.
Cisco expects to generate about
800 direct or indirect jobs in Brazil
with these investments, by means
of its partners` eco-system and,
mainly, that they create a platform
for the high technology innovation
and entrepreneurism in the Country.
“The investments represent Cisco
commitment to the main Brazilian
innovation priorities and to its long
THE INVESTMENTS BALL IS AT STAKE
Manaus (Amazonas State), a line that
has been expanded twice already,
according to Rodrigo Abreu, the
company president in the Country.
This time, the project includes the local
manufacture of some best-sellers in
switches and routers lines.
The project is aligned to the
informatics law rules, which defi ne the
Cisco Plus Brazil 2012 had the presence of Paulo Bernardo, the Communications Minister, Sergio Cabral, Governor of Rio de Janeiro State, and Eduardo Paes, Mayor of the City of Rio de Janeiro.
2929
“The investments represent Cisco commitment to the main Brazilian innovation priorities and to its long term presence in this Country”— RODRIGO ABREU, OF
CISCO DO BRASIL
term presence in this Country”,
determined Abreu.
Political supportThe ads were produced during
the Cisco Plus Brazil 2012 opening
ceremony, in Rio de Janeiro. The event
had the presence of Paulo Bernardo,
the Communications Minister, Sergio
Cabral, Governor of Rio de Janeiro
State, and Eduardo Paes, Mayor of
the City of Rio de Janeiro.
About Cisco Innovation Center in
Rio, Abreu informed that the plan is
to develop new technology solutions
especially adapted to Brazilian
needs. The center main activity will
be to integrate Cisco portfolio with
technologies produced by local
companies, creating solutions that
meet the Brazilian market needs.
Initially, the Innovation Center
will focus on solutions development
for urban development (Smart +
Connected Communities), sports and
entertaining, public safety, education
and health. Additional solution areas
will be integrated in 2013, including Oil
and Gas and Smart Grid/electric grid.
Investment fundThe Capital Venture Fund for TIC
and Digital Economy priority will be
the incentive to the development of
new Brazilian technology companies
and the entrepreneurism in the Country.
The manufacturer`s plan is to invest
up to R$ 50 million, besides the
cooperation of local investors, who
will become partners of the investment
vehicle to be managed by the chosen
funds manager. The information
technology and communication
Brazilian market has a huge economic
and innovation potential.
By acknowledging this potential,
Cisco intention is to accelerate the
introduction of new technologies
and to offer competitive advantage
with pioneering investments in
emerging technologic innovations, by
supporting the development of high
growth small and medium companies
in the technology, digital media and
telecommunications industries.
Technology transferenceCisco is also looking for
opportunities to develop agreements
with local companies and entities, to
meet the needs the Brazilian market
key areas and to stimulate the local
technology development and, at the
same time, to strength the Brazilian
TIC sector.
It was recently announce an
intellectual property agreement with
Intelbás to supply the growing market
of IP (Internet Protocol) telephony in
Brazil.
The companies are working together
to help the small and medium size
businesses to teach the collaboration
by using the recently announce Cisco
Business Edition 3000 and the Cisco
Unifi ed Communications technology
licensing for certain Telebrás telephones
and IP gateways.
Cisco and Intelbrás will make
available the Cisco Business Edition
3000 using more than 10 000 Intelbrás
partner channels in Brazil. The medium
size partners – with up to 300 users –
will be able to usufruct the benefi ts of
a Unifi ed Communications effi cient
system with professional functionalities
which can support a future growth.
It was also announced a Work
Transformation Power Program
agreement and en understanding
memorandum of a partnership with
SENAC-RJ (Serviço Nacional de
Aprendizagem Nacional), which will
benefi t more than 1000 students in
Rio de Janeiro, who are interested in
starting a network career.
The important Research and
Development area, the Planetary Skin
Institute, an independent non-profi t
global organization for research and
development, initially incubated by
Cisco and by NASA, developed a
number of agreements with Brazilian
institutions that are leaders in the
government`s R&D, in the academic
area and in the private sector for the
partnership development of decision
platforms, about risks and resources
management, which are of fundamental
importance to maintain Brazil`s
international outstanding position in
sustainable development.
Abreu concluded by saying that
Cisco will keep on expanding its
corporate social responsibility
initiatives in the Country, particularly
with the Cisco Networking Academy
program, which has about 25 000
students in Brazil yearly, in more than
250 academic centers. The program
established several partnerships with
public and private institutions to
keep the expansion of the number of
students in the Country. •
3030
11 INNOVATION
Hospitals, clinics and laboratories invest in the information integration, but still sin in the data safety, conclude experts during Cisco Plus Brazil 2012 event. Advances in Rede D’Or, with the information consolidation and the adoption of IP technology were also pointed out
T he information safety was
one of the most pointed
out themes during Cisco
Plus Brazil 2012. The Forum
Vertical de Saúde, which was held on
the third day of the event, showed not
only the hospitals penury in this area
but also the advances of telemedicine
and other services that explore the
information and communication
technology resources.
The survey, that was signed by
Escola Paulista de Medicina and
conducted by Heitor Gottbert,
presently Cisco healthcare business
manager, about the Information Safety
Management in Hospitals, showed that
the Brazilian health units still have a
long way to evolve in this area. The
purpose was to identify how protected
are the patients’ medical records. To
this end, a “gold standard” was defi ned
and it was applied to a selected group
of hospitals.
According to Gottberg, the safety
measure the hospitals adherence to
the recommendations of norm 27001
and, in a higher punctuation, of norm
27799. They have evaluated the themes
involving safety processed and, also,
those referring to the electronic
medical records systems.
Gottberg explains that the electronic
medical records implantation, which
gained momentum in the last fi ve years,
changes the hospitals safety paradigm.
Before, the data were kept in physical
records and the doctors and nurses
were accountable for the guarantee
of their reliability and confi dentiality.
With the electronic medical record,
the data are stored in servers and it is
necessary to evaluate how the hospitals
are getting prepared to guarantee the
same reliability degree.
This, by the way, is one of the
three pillars on which the survey was
based: confi dentiality, integrity and
availability, with 11 chapters devoted
to the norms, including themes such as
THE HEALTH INFORMATION INCREASES THE SECTOR EFFICIENCY
in health theme is very discussed in
countries such as the United Kingdom,
USA and Australia, which have specifi c
legislations. In Brazil, Associação
Brasileira de Normas Técnicas (ABNT)
already translated the generic Norm
27001 and the specifi c Norm 27799
for the health area. What we notice
is that the growing information of
medical records is bringing new
challenges to the sector.
Gottberg also says that Cisco
actuation in the segment has the
purpose to help hospitals to better
defi ne and implant the information
safety management, by means of a
portfolio and a complete architecture,
which ranges from the edge safety to
avoid attacks, to the internal safety, by
means of applicative that guarantees
that no information whatsoever will
be taken from the company without
permission.
The survey was carried out in 2009,
with a series of questions used to
3131
politics, confi dentiality agreements with
employees and third persons, access to
ex-employees’ information, among other
subjects.
In some items, the results exceeded
50%, such as the norm that foresees
the implantation politics and that
concerning the employees’ non-
disclosure agreements, besides safety
criteria for those piece of equipment
used outside the hospital and backup
processes.
In other questions, none of the 11
hospitals that have taken part in the
survey reached 100% of conformity,
such as the item of norm 27799 which
determines that the data to be stored
should be in cryptogram. Furthermore,
to determine which procedures should
be adopted in case of the information
security failures and information about
the documents reliability degree were the
items with lower points. This shows that
the hospitals have very little knowledge
about what to do in these cases.
The results have shown a low general
average of conformity in security
processes (37.1%) and in system
(38.7%). It is clear that there is a long
way to go, but as the systems are being
implanted, these processes trend to
evolve. The information is coming,
but it is needed to overcome some
problems, so that the medium can
advance”, he says.
Gottbert points out, however,
meaningful changes from 2009 to the
present days, because the software are
undergoing assessments by Sociedade
Brasileira de Informática em Saúde.
The survey evaluated, for example, if
the quantity of accreditations of one
hospital has an infl uence on the good
security management performance.
“It is proven that it has, because only
those that had accreditations were
above 50%. About the systems, on
the other hand, even a hospital with
no accreditation could have a high
grade, as it is focused in businesses
processes”, he said.
Cisco is conducting a number
of projects in institutions such as
Albert Einstein, which uses intruders’
prevention and detection prevention
solutions. According to Gottberg,
security is a no return evolution way.
“We are evolving from a low perception
stage as far as the recommended
international standards are concerned,
to a stage with a higher maturity and
awareness, as there is an actual demand
for more reliability, confi dentiality and
availability, and this scenario in its
entirety should change”, he foresees.
TelemedicineOn the second panel, “The
Telemedicine Evolution at the Patient’s
Service: How the Technology can
improve the remote treatment”, said
Francisco Javier Fernandez, executive
vice-president of ITMS Telemedicina
do Brasil. He noticed that although the
Brazilian legislation does not permit a
doctor/patient consultation with the
information technology resources,
the telemedicine is being used in the
country since 1999 for interaction
among doctors for an expert’s
consultation or a second opinion.
One of the most advanced Brazilian
hospitals in the area is the excellence
HCor hospital, which uses telemedicine
for monitoring and Cisco telepresence
resources in the intensive care units,
among other areas.
“Telemedicine is not only the use of
technology resource with medicine
content. It aims at improving the
service and the medical services, as
well as improving the productivity and
the effi ciency in the health area. As
soon as both benefi ts are attained, it
is needed to consider security aspects
and the patient’s privacy”. With this
statement, Fernandez summarized
the precepts of the Norwegian Health
Ministry, one of the most advanced
countries in the telemedicine area.
He says that it is possible to use
the TIC opportunities to transport
the information and not the patient,
permitting to take care of patients
as close as possible to his/her bed
or at home. There are still questions
involving network protocols for
homecare, but, in the future, most part
of dwellings will have an IP network
point.
Fernandez also showed data from
Chile, which has more than 600
primary care points, but only 400
cardiologists, 85% of them in the
three largest cities. Besides counting
on a health norm for the theme, the
telemedicine enabled a 30% reduction
“The telemedicine is being used in the country since 1999 for interaction among doctors for consultations with an expert or a second opinion!— FRANCISCO JAVIER FERNANDEZ,
OF ITMS TELEMEDICINA DO BRASIL
3232
11 INNOVATION
of mortality by ischemic diseases,
according to data of Chile Health
Ministry.
In Brazil, SAMU takes care of a
population of 109 million inhabitants,
with 114 health services, in 926 cities.
In this infrastructure, 428 units are
operating today with telemedicine
resources. Secretaria Municipal de
Saúde e Defesa Civil do Rio de
Janeiro will increase to 60 the number
of health stations equipped with
telemedicine resources. Presently
there are 15 UPAs 24 Horas which offer
teleconsultation services for second
opinion and electrocardiograms
telediagnoses.
During the event, Cisco showed
a telepresence integrated solution
with telemedicine medical pieces of
equipment together with ITMS, the
company’s partner in the area. “There
are pilot project and the government
incentives, but this is an area which has
a long way to go. We are introducing
in the market an integrated solution of
medical pieces of equipment such as
Bluetooth stethoscope, dermatologic
and ocular cameras and a software to
record the expert doctor integration
with the remote units”, informed
Heitor Gottberg, Cisco healthcare
businesses manager.
The forum ended with the
presentation of Rede D’Or case. Since
2004, the network began an aggressive
growth policy with new hospitals and
acquisitions. Today, there are 21 units
which add up 2.7 thousand beds and
the group’s goal is to have 4.5 thousand
beds and a R$ 3.9 billion income in
2015. According to Fabio Costa, IT
Corporative Manager, the fast growth
brought soma management and
technology challenges; and pointed
out that the network infrastructure was
of fundamental importance to support
the company’s accelerated expansion.
“At each and every new hospital
there was a structure and, therefore,
a different challenge. Many of them
had a growth potential and the IT
focus and the company management
was to adjust the processes. But many
hospitals had no IT investment”,
recalls Costa. The company needed
to make an effort to consolidate and
standardize assets and to integrate the
information, which already has the
three main hospital ERP solutions in
the market: WPD, MV and Tasy.
“It was necessary to produce
managerial information, but as it was
on paper, it was diffi cult to consolidate
the data as every solution has a
different manner to name and process
the income, besides the technology
and processes differences”, points out
Costa.
The solution was to make an
integration architecture connecting
all the units into a network and taking
to a data center the information that
are generated in hospitals. At the
central, the data are consolidated in
an integration layer, from where the
managerial information is extracted.
After consolidated, this information
is returned to the units and to the
corporative management.
“None of this would be possible
if we did not have robust network
architecture, provided by Cisco.
Today all the information integration
and consolidation problems and
systems are solved with the business
intelligence integration layer which we
have developed and a well-structured
network”, summarizes Costa.
The networks structure also reduced
the costs. The company started the
architecture with data links, then added
Cisco switches and it was a pioneer
in IP Telephoneny in the health area.
According to Costa, the laboratories
units had very low incomes, which did
not justify the local technology cost.
“With the operation centralization
and the IP network, it was possible to
eliminate the investment of a telephony
center for each and every unit”, he
concludes. •Minister Paulo Bernardo measuring his blood pressure during Cisco Plus Brazil 2012, in Rio de Janeiro
3333
www.cisco.com.br
fb.com/CiscoDoBrasil twitter.com/CiscoDoBrasil youtube.com/ciscodobrasiltv radiocisco.com.br cisco.com/web/BR/eventos
3434
11 INNOVATION
Analysts and professors discuss possibilities and applications
EDUCATION WILL INCREASE INVESTMENTS IN TIC
T he Brazilian educational area
lives one of its best historical
moments: the inclusion
process is accomplished
and the discussions now deal about
the quality and the professional
qualifi cation processes. In
this context and with the
popularization of tablets,
smartphones and
social networks,
the area sees in the
information and
communication
technologies a
natural way for
investments.
“The pr ivate
teaching institutions
in Brazil move R$
30 billion yearly,
and the investments
in technology oscillate,
depending on the region”,
explains William Klein,
Hopper Education operations
director. “But this investments
average, between 5% and 8%, is not
good. Most part of the budget of a
private teaching institution goes to
payroll”, he adds.
The executive believes that the big
challenge is to shows to those schools
and universities that it pays to invest
in technology and that the payroll
problems can also be solved. “This
market is fi nancially rich, is warmed
up and has demand”, says Klein.
With the network technologies
evolution, the distance (EAD)
arises as one of the most promising
3535
ones. The present success of this
teaching modality is due to the great
development in Brazil, mainly driven
by the need to license teachers of
the basic education network. But the
possibilities do not stop here. There
is a huge number of potential private
and public contents.
The smartphones and tablets,
which already can be seen in the
hands of school age children, are
another potential platform for the
development of a more technological
education. “We must be prepared to
have 25 million users of smartphones
in Brazilian teaching network”,
forecasts Klein. These technological
resources, according to him, should
serve the need to motivate the
student, so that he/she will learn
more.
“Can videos and multimedia
contents help? Everything shows
that they can. Where will they be
used? We need infrastructure: data
centers, routers, wireless, tablets,
etc.”, explained the analyst.
SolutionsTo transform the educational system
in Brazil into a world class standard,
integrating it to the 21st century
knowledge society, in which the learning
becomes possible anywhere, anyplace
and on any screen: this the Cisco
proposal for the sector in the Country.
Presently, several company solutions are
applied in the education area, mainly in
high teaching institutions.
The company’s attention points
in the sector, explains Ricardo
Santos, accountable for Cisco do
Brazil education vertical, are the
infrastructure, the classroom, the
curriculum and, of course, the
teacher. The solutions portfolio for
connectivity, safety and collaboration
permits, by means of products and
architectures, the creation of an
environment in which the student can
learn in the teacher’s presence or not
(distant learning).
“The telepresence, for example, can
serve for communication via video
which depend on a lot of time in front
of the screen, or of visualization of high
defi nition details.”, explains Santos.
“Teachers’ capacitation courses, remote
discussion of a thesis and profession
technical courses are examples of these
technologies application.”
Connected schools also grow in
possibilities, explains the executive.
With Cisco technologies it is possible
to install network infrastructure in
the whole school or campus (or even
between campuses), guaranteeing
connectivity among students, teachers
and administrators. This network can
serve as a base to support academic
activities such as university TVs, for
example. It also permits monitoring
systems to inhibit vandalism, protect
the school perimeter and reduce costs
with security.
The portfolio of “Teaching and
Learning 3.0” is another trump
card. With it is possible to create a
complete remote teaching structure
(EAD), with studio for educational
6 The Virtual Classroom enables – with no need to download
applicative – lessons and seminars for EAD, besides
administrative and teachers’ meetings
and administrative videos creation
and edition. The Virtual Classroom,
on the other hand, enables – with
no need to download applicative
– lessons and seminars for EAD,
besides administrative and teachers’
meetings.
Social video systems for storage,
contents search and qualifi cation,
such as lessons, seminars and
researches so that students and
teachers share their contents and
work in collaboration with the video.
This is the Academic Portal, which
enables all these resources via web.
ResearchThe research is another interesting
point. The “Globalized Research
and Innovation” portfolio includes
resources such as the Connected
Researcher, which permits the
integration via telepresence, in
a high resolution environment,
with researchers of National and
International Research Centers, in
order to maximize the innovation
potential and the exchange of
knowledge.
The academic data centers, on the
other hand, enable the management
of data processing, storage and
transmission resources by the cloud
virtualization and computation,
integrating valuable resources in one
virtual system. These data centers can
either enable scientifi c researches
which require a high processing level,
or, with the idle capacity, virtualize
books collections, for example. •
3636
11 INNOVATION
Cisco offers solutions which increase visibility in the war against the cybercrime, and invests in satellites routing
T he c yberspace is the
new frontier for military
defenses. As much or more
important than the three
traditional frontiers (air, land and
sea), it already is considered by
many experts as the most critical
one, due to the attacks speed and
the damages that it can cause,
mainly of intellectual nature.
Even those companies that have
competent IT departments suffer
with the recurring attacks, taking
this “war” to the corporate sector.
The virtual threats are increasingly
more severe, sophisticated and
common place.
“In 2011 more than 8 billion
malicious transactions via
web were blocked by our
safety systems”, explained
Barbara Adey, senior
director of Cisco safety
and governments group,
during the vertical forum
which discussed the data
networks safety in Cisco
Plus Brazil 2012. “The
cyber- attack can jeopardize
both the companies’ growth
and their speed grows
exponentially.
There are many threat levels
that the IT professionals should
THE NEW SECURITY FRONTIER
take into consideration when
they formulate a cybernetic
defense strategy. The constant
technological evluti9ons, the
mobile devices explosion (including
the corporate networks) and the
safety policies that many times are
incorrect, which impact the
businesses fl exibility are factors to
be considered.
However, the first and most
pr iv i leged space to show,
understand and track these threats
is, undoubtedly, the network: this
is Cisco vision. According to
Barbara, about 35% of peed and
an
n
ha
nts
ks,
ate
re
ed
lio
via
ur
d
r
y
,
m
a
o
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ze
wth
ow
le
s s
incorrect, which impact the Barbara, about 35% of
cause,
nature.
at have
s suffer
taking
e sector.
asingly
d and
on
a
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ws
evels
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, p ,
3737
emails global traffi c, for example,
undergoes solutions that are sold by
the company. “The network can be
the foundation for the cybernetic
solution. We believe that it confers
a privileged position to understand
the organizations traffi c and show
what is happening.”
Therefore, the executive believes,
Cisco arises as a natural partner to
develop safety solutions. “Some
of the most famous breach cases
could have been avoided with
this approach and adequate safety
policies”, she says.
FoundationThree pillars support Cisco safety
technology: reliability, visibility
and resilience. They are the base
for the Secure X architecture,
which determines and reinforces
safety policies through the whole
distributed network and not only in
one data fl ow point. The purpose is
to meet the safety needs of network
environments in constant evolution,
leveraging the global and local
safety intelligence use to obtain
protection in actual time.
This architecture gave origin to
resources such as TrustSec, with its
exclusive platform bases on security
policies, the Identity Services
Engine (ISE), for integrated access
services based on the context.
Cisco TrustSec has its identity
acknowledgement infrastructure
reinforced in a scalable manner,
helping to g uarantee “the
complete data confidentiality
with omnipresent cryptography
between the devices. Accessing the
network”, explains Barbara.
Cisco portfolio also includes
security solutions for mobility,
cloud, desktops virtualization,
besides prevention against data
losses and PCI compliance.
“Furthermore, we have the biggest
team in the world for threats
analyses”, says Barbara.
SatellitesOn the really military ground,
Steve Legge, global businesses
development of Cisco Satellite
Solutions, spoke about the company
actions in the satellites sector. “The
last big industry segment to adhere
to the IP technology”, according
to him, represents a huge market
which still is in development.
Cisco satellite solutions integrate
optimized architectures to space
vehicles using the IRIS (Internet
Routing in Space) line, by means
of Cisco 18000 Space series routing
products. According to Legge, the
satellite communication market is
in an infl exion point, thanks to the
growing orbital capacity combined
to the land based systems, which
are increasingly more using IP
technologies, by mobility standards.
IRIS Cisco technology promises
to transform the way governmental
agencies as well as private
organizations use the network
services based on IP technology.
Cisco 18400 router is presently
being used by Intel IS-14, one of
the most advanced commercial
satellites in orbit. By means of
this technology, the connectivity
services can be provided on demand.
Besides, the spatial routers
enable the organizations to reach
multiple continents from only one
connection with the TCS network
infrastructure. TCS is a Cisco
partner channel which offers the
fi rst satellite commercial managed
services with IRIS technology.
This infrastructure permits the
voice, data and video traffi c with
better fl exibility and effi ciency,
if compared to the present and
frag mented communic at ion
networks via satellite.
“Cisco customers can lead this
transition with our satellite solutions
by extending their mobility and
WiFi offers to service providers,
delivering scalable services on
corporate networks, wide band and
backhaul applications”, explained
Legge. “The technology brings
advantages which will become a
trend, and Brazil has chances to be
a pioneer.” •
3838
11 INNOVATION
Collaborative service among channels and Cisco improves the network monitoring and increases the corporate effi ciency
Especially designed to help small
and medium size organizations
to simplify their network
infrastructures maintenance,
by means of regular evaluations, pro-
active monitoring, besides remote
support and repair, Cisco Smart Care
services program is an interesting
choice for the company’s customers –
and partners. Based on a collaborative
approach for services rendering, it
combines Cisco’s and its partners’
strengths.
Smart Care consists of a client
of software or network appliance
installed in the contractor’s
infrastructure to collect previously
determined information. This
information is sent, in a secure way,
to Cisco’s partner, which can receive
notifi cations about any identifi ed
risks or problems. In many cases, a
specifi c correction for the incident
can also be obtained, as well as the
capacity to remotely apply this
correction. Should an equipment
replacement be necessary, the SLA
will always be observed.
The generated reports permit the
SMART CARE:RELIABILITY FOR THE CUSTOMER, VALUE FOR THE PARTNER
visualization of the infrastructure
health, including the network devices
availability and security by means of
a friendly panel. The appliance also
serves as a platform for proactive
evaluations and repair services, and
can cover from one to hundreds of
devices.
Thus, Smart Care not only improves
the Smart Net, another Cisco
support program, but also offers the
channel partners the opportunity to
add value to the services. “We did
not want to link our products and
expertise in something less passive,
so that the customer could obtain a
little more management”, explains
Luciano Faria, commercial director
of N&DC, Cisco integrating partner
which offers Smart Care for about
two years.
In this specific case, the
product that is resulting from the
collaboration between manufacturer
and integrator was called N&DC
Smart Care. “The customer does
not have the work to open calls,
make updates etc., and counts with
a package of after-sales hours”,
explains the company director,
who presently has agreements with
industries, operators, educational
institutions of the public and
fi nancial sectors. “The Smart Care
has no specifi c market. Any customer
with Cisco equipment can hire it.”
Presently, among the more than
500 partners of all levels of Cisco
do Brasil, only 30 offer Smart
Care. Any partner with interest in
offering the service needs to have
Select or superior certification.
“Our expectance for the next 3 to 6
years is, at least, double the number
of agreements”, explains Marcelo
Nunes, Cisco’s accountable for Smart
Care businesses in Brazil. “And we
will double the number of partners
as well. In 10 months, we grew 50%.
Since August 2011 we grew more
than 118% in income and number
of agreements”, he adds.
Nunes conta que para ser oferecido
no País, o Smart Care passou por um
período de preparação e maturação
e que, agora, os números vão crescer
efetivamente. “Os parceiros são um
ponto forte nesta estratégia”, diz. •
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1ARTICLE
THE IMPORTANCE OF WANIN THE CLOUD ENVIRONMENT
One of the most commented themes in the
IT world today is cloud. The great majority
of companies have plans to migrate their
applications and services to the cloud – public
or private cloud. Applicatives based on this environment,
such as ScanSafe, Salesforce.com and Google, have
multiplied, and the companies concentrate increasingly
more the applicatives on data centers, taking them from
the branches and smaller offi ces.
For a long time, IT professionals wish to centralize the
applicatives in a data center, aiming, basically, gains in
effi ciency and economy. They will gain by sharing the
resources in physical facilities, electricity consumption,
security and even specialized people.
Nevertheless, the applicatives performance, the WAN
links cost and reliability, besides the need of a fail
proof environment, have always
been inhibitors of
this centralization.
Today, however,
t h e WA N
connectivity is
more reliable,
with higher
speeds and
the price is
dropping very
fast. This permits
the companies to
have higher
speed
links and the backup links many times have similar
speeds as compared to the main link. This evolution,
allied to the virtualization technologies in the data
center, enabled the companies to start the centralization
of their applicatives in one data canter, and leverages
the growing use of cloud based applicatives.
But there is a fundamental point that is many times
neglected: the access router role. Responsible to provide
access to the data network, this equipment offers just
the basic connectivity, not taking into consideration
a number of services that became necessary in cloud.
An operation in cloud needs to trust much more in
the WAN connectivity for any daily task and, if for any
reason it becomes inoperative, unstable or slow, the
customers’ productivity and satisfaction are seriously
jeopardized. We need mechanisms that guarantee not
only the connectivity, but that only the necessary
* BY MAURICIO GAUDENCIO
The router relevance grows in the infrastructure management which supports the cloud applicative
4141
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possibilitando o estabelecimento de chamadas de alta qualidade Possui câmera Cisco TelePresence PrecisionHD, levando qualidade e clareza para as chamadas de vídeo 2 caixas de som de alta performance integradas na parte frontal do equipamento, elevando a
qualidade do áudio
A Telepresença da Série EX da Cisco vai se tornar indispensável no seu dia a dia.
Com ele você tomará decisões de maneira rápida, estreitará relacionamentos e ainda aumentará a
Entre em contato com a Cisco e saiba mais:
0800 7621300www.cisco.com.br
4242
applicatives are consuming band, that the applicatives
have an excellent performance, even when they are
remotely used and, fi nally, we need survival mechanisms
and tolerance to failures.
Data such as latency, delay and jitter, many times
affect more the performance of an applicative than
the band width. And this lack of visibility and control
took Cisco to develop new mechanisms and improve
functionalities that we already have for many years in
our routers.
Functionalities such as NBAR, NetFlow, IPSLA, built
in the IOS, permit the network administrators to have an
in depth view of the WAN use. And mechanisms such
as QoS and HQoS permit the administrators to control
the environment, giving priority to the applicatives,
according to their need.
With the AVC (Application Visibility and Control) and
with the PA (Performance Agent), we are giving another
stop forward. The AVC 1.0 permits the acknowledgement
of more than 1000 applicatives with the use of NBAR2.
This way it is possible to make a Deep Packages
Inspection (DPI), with no need to add any equipment to
the network. Added to the new graphic interface, Cisco
Insight increases the applicatives visibility travelling in
WAN and creates QoS policies in a more granular and
automatic way.
The Performance Agent (PA) is also part of IOS and
is habilitated on the access routers to give us a better
visibility about the connectivity characteristics and
how this affects the applicatives answer time. With
no need to add more pieces of equipment, the PA
permits to extend the NAM (Network Analysis Module)
functionalities to all offi ces.
WAAS (Wide Area Application Services) is Cisco
devices family devoted to applicatives acceleration. We
have recently announced the WAASx or WAAS Express,
which the the Applicatives Acceleration functionality
integrated to the routers IOS operational system. In
other words, we can provide applicatives acceleration
from the access router, with no need of another element
in the network or the change of any equipment.
PfR (Performance Router) is a Cisco developed
mechanism, which guarantees the maximum utilization
of all WAN links, by means of an intelligent load
balancing, based on the applicatives needs, and offering
a much lower convergence time by permitting the
network to have a much faster recovery from a failure
condition.
By using mechanisms
such as IPSLA, NetFlow
or even RTP, the router maintains
a table with the conditions of each and every link
(with information such as Jitter, Delay, Latency…) and
performs the load balancing based on the application
needs and on every link conditions. This mechanism
guarantees that all links are used the whole time and
with intelligent load balancing. Should any failure
occur or even a bottleneck in some link, this will be
immediately noticed by the router, which will redirect
the traffi c, guaranteeing a much shorter recovery time.
The migration to cloud is an inevitable movement.
The network infrastructure however should be adequate
to support this migration, and the access router has a
fundamental role in this movement. Build-in mechanisms
in Cisco pieces of equipment permit us to have a visibility
of remote networks environment, a better control over
the applicatives and how they use the network, besides
accelerating the applicatives to guarantee the maximum
use of all links with a shorter time for failure recovery.
Cisco ISR Router is today the only router in the market
that can provide all these services in an integrated way,
permitting a safer and easy migration to the cloud. •* Mauricio Gaudencio is Product Manager – Latin
America Services Router Technology Group of Cisco
Systems.
1ARTICLE
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