Your Host: Irma Jennings, Holistic Bone Coach www.foodforhealthybones.com

Guest Lecturer:Ridge Shinn -

Pioneer in the modern grass-farming movement

CLICK HERE FOR AUDIO DOWNLOAD

Rotokawa Cattle Co

Reviving the Rural Economy

100% Grass-fed Meat

Ridge Shinn

www.rotokawacattle.com

“EATING IS AN AGRICULTURAL ACT”

WENDELL BERRY

100% grass-fed ruminants are the centerpiece of the new post-industrial agrarian paradigm--

Because ruminants utilize the ultimate solar collector (grass) to create wealth

Industrial Model is Broken

Corn – Some negatives

● On land when its wet● Vast acreage-no organic matter● Fossil fuels ● Synthetic fertilizers● Pesticides● Herbicides ● Erosion

● CAFO’s ● Grain makes ruminants sick● Acidosis requires antibiotics● Hormones to pay● Nutrient loading● Pollution● Depress CLA & Omega3

NO CORN !!!

INFRASTRUCTURE = FEED LOT

INDUSTRIAL AGRICULTURE IS

BAD FOR ANIMALS, ESPECIALLY RUMINANTS BAD FOR THE ENVIRONMENT BAD FOR THE HEALTH OF CONSUMERS

HEALTHY-US’S GREATEST HEALTH PROBLEM OBESITY

Grass-Finished Beef Has

● Clean Healthy Fats● More Omega 3 Fatty Acids-in balance● More CLA’s- (burn fat, create lean muscle, retard tumors)

Visit www.eatwild.com

Ecoli Hazard Mad Cow

●Consumers

don’t want it

MARKETING, MARKETING, MARKETING

● Educating consumers is the agrarian’s primary job

At the same time, learn how to Create Consistent Quality Meat

LOHAS- $227 BILLION DOLLAR MARKET

● Lifestyles Of Health And Sustainability● Have discretionary money ● Eat Meat● Interested in health● Interested in legacy of healthy environment● Specific dietary needs for high protein, “clean” foods● Demanding market

Perfect Dovetail for 100% Grass-fed meat

100% Grass-fed Meat

Wild Salmon 100% Grass-fed Beef

High in CLA’s and Omega 3 Fatty Acids

Wine Spectator-- Nov 2002

Tender and Tastes Good

“Here again, the more robustnature of Pasture Perfect’s beef made its fillets stand out abovethe others”

HIGH MARGIN MARKETS-DEMANDING NEED TO BE EDUCATED- 100% GRASS-FED

100% GRASS-FED AND FINISHED MEAT

● Not almost , sorta, kinda grass fed.

● 100% Pregnant

● 100% means no grain ever

● Grass, legumes, hay, haylage, forbs are all acceptable

SELL THE STORYHERBIVORES SHOULD BE FED GRASS, ROOTS AND FORBS.

RUMEN DESIGNED FOR FIBROUS DIETMICROBES—SEQUESTER CARBON

Rest of the Story--Better Be Good

100% grass-fed at Applewood

Advantages of 100% Grass-fed to Producer

● Sun & Water & Soil=Grass● Lots of Land is Available to Use—Leases● Ruminants were Designed to Eat Grass● Low Cost of Production-NZ can fly in meat

SORTING with Ultrasound

Quality For Grass-- Genetics

“So old its new”Rotokawa Cattle Co

“Grass Based Genetics”www.rotokawacattle.com

Rotokawa Devon

Rotokawa Devon--Prepotent Males

Rotokawa Calves—Quality Meat

Story of Ken McDowall’s Romneys

Sustainable●Profit--price● Money● Rewarding

Parity

● Farm Gate pricing has fallen behind

● Consumers expectations:● Get More; Pay Less● Good Food Costs Less● Always the Lowest Prices

Get Educated

Buy 100% grass-fed and finished beef to heal the land and economy.Good for you, your children and grandchildren.