Post on 17-Jul-2015
transcript
Purchase-Based Personalization for Local Commerce
Yukai@RewardMe.com714-273-7088
REWARDME.COM
WHO WE AREYu-kai Chou (CEO): 6 years entrepreneur experience; CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, SVC Wireless, Draper Richards Retreat; BA from UCLA.
Adam Gervin (VP-BizDev): Entrepreneur with $1 Billion in Exits - OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.
Stephen Johnson (CPO): 15 years of programmingexperience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoriaʼs Secret). BA & BS from UCLA.
Jun Loayza (CMO): President of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Leviʼs, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater. Hired, trained, and managed a 25-person sales team. BA from UCLA.
REWARDME.COM
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
OPPORTUNITY
REWARDME.COM
50%+ Revenue
Lift
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
OPPORTUNITY
REWARDME.COM
Offline
OPPORTUNITY
Real-time data accessInteractive UI
REWARDME.COM
Offline
OPPORTUNITY
Record Transactions......
Print Receipts......Display numbers......
REWARDME.COM
Offline
OPPORTUNITY
60% of Offline Stores fail within 3 years
REWARDME.COM
Offline
OPPORTUNITY
Real-time data accessInteractive UI
REWARDME.COM
50%+ Revenue
Lift
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
Offline
OPPORTUNITY
REWARDME.COM
Offline
We enable the “Inevitable Future” of Socially Connected and Data-driven sales
for Local Stores
OPPORTUNITY
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
Better Loyalty Engagement
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
3. Influence customer behavior
How CRMs SHOULD Work
Better Loyalty Engagement
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior
Better Business Intelligence
2. Intelligently segment customer preferences
1. Capture customer data at POS with Loyalty
How CRMs SHOULD Work
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
Better Business Intelligence
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
Better Customer Relationship
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
info@rewardme.com | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior in Real-time
How CRMs SHOULD Work
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
Real-time Intelligent CRM
MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
Real-Time Personalization & Rewards
SKU-level
MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
Real-Time Personalization & Rewards
Patents
2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
?Homegrownor 3rd Party
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
2011 © RewardMe, Inc. Private & Confidential
3rd party developers can build modules that utilize our real-time Social and Purchase Data
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence ?
Homegrownor 3rd Party
RewardMe Platform
REWARDME.COM
Differentiation1. Market Focus: most loyalty solutions target mom & pop stores.
RewardMe successfully targets large chains.
2. Gets SKU-Level Data: most loyalty solutions only get frequency data (visits). RewardMe knows it all.
3. Designed for Mainstream: most new loyalty solutions require a smartphone or non-mainstream behavior. Everyone can use RewardMe.
4. Convenience & Speed: most loyalty solutions require finding/unlocking phone + finding/loading app OR stuffing wallet with physical cards. RewardMe only adds 1 more second to transactions.
5. Product Outlook: most solutions are just built for loyalty; RewardMe has infrastructure for real-time business intelligence and platform play. Loyalty is just the flagship module and carrot that gets the data.
"While there are many loyalty products in the market, RewardMe innovates towards delivering great value by empowering businesses with deep and actionable knowledge of their customers in realtime."
-HP Jin, CEO of TeleNav (NASDAQ: TNAV)
REWARDME.COM
Business Model
Stores pay for hardware
$75-$150/mo Service Fee per location
SoLoMo Targeting
Mobile Purchasing
REWARDME.COM
Customer Case:
RewardMe users pay
14.5% more
16% of ALL daily purchases
(9% - 41% range)
50,000Purchase Check-ins
45.7% Check-ins from Repeat Users
Based on 16 Texas Stores over 4 months
REWARDME.COM
Evaluation
Negotiations(VP+ Level)
Pilot
Full Rollout
Traction
REWARDME.COM
Hardware & Scalability1. RewardMe is software: iPads (or tablets) are becoming
commodity
2. Focusing on brands: focusing on brands allows RewardMe to scale nationwide with focused support (i.e. OLO or BVI Networks)
3. Inbound Self-Serve: brands using RewardMe attracts smaller stores to signup from our website
4. Implementation Partners: RewardMe works with implementation partners that have contractors in every state to deploy our product
5. Data DOES scale: our real value metric is in data, and each store continuously captures more data for us (100% of stores not required to capture 100% of the consumers)
REWARDME.COM
Funding• 2011: Raised ~$1M Seed Round to launch beta
product, iterate, launch in first chain, achieve product/market fit, get pilot in first national chain
• 2012: Raise $5M to scale up business -light up national brands, scale up sales, expand developer team, relaunch iPhone/Android App, and push out business intelligence features
• 18 months runway: Marketing/Bizdev(35%), Tech(25%), G&A(25%), Customer Support(15%)
REWARDME.COM
Social Proof
“Top 10 Private Companies to Watch”-AlwaysOn, Global250
Top 3 “Best Commercial App” Finalist at First LBS Awards (behind Groupon)
“We’ve looked at Sundrop Mobile and Plum Rewards, and you guys by far have the best thought-out solution.”
-Steve Davidson, President and CEO of Robeks
Mooyah loves RewardMe!
and we know you will too
Yu-kai Chou
714.273.7088
Yukai@RewardMe.com
1. HUGE Market
2. Experienced/Successful Team
3. Product Leadership
4. Unique IP
5. Strong Differentiation
6. Success in Enterprise sales
Summary