Facebook

Pintrest

YouTube

Mailers

Instagram

Twitter

MY COMPANY

FACEBOOK•Facebook Posting•Apps•Infographics

E-MAIL•Email collection•Newsletter creation

INSTAGRAM•Content Posting•User generated content

TWITTER•Post updates•Engage with TV networks and fans•Community Interaction

WEBSITES + BLOGGERSPHERE• Update website• Blogger Outreach

VIMEO & YOUTUBE•Optimise Channels•Upload Content•Engage with community

GOOGLE+• Content Posting• Improve SEO

WE BELIEVE THAT POSITIVE PEER-TO-PEER WORD OF MOUTH IS THE MOST POWERFUL

FORM OF MARKETING

Community Engagement

Development & Content

Advocacy

Partnerships

Collaborative and structured approach to platform and fan management and content planning

Website, Emails, Social Apps, Competitions, Video, Audio, Photos, Design, Mobile Apps and Digital Tool-kits

Creation of celebrity collaborations, fan advocate and blogger engagement programmes to spread positive word

of mouth

Delivering partnerships with aligned brands to promote creative projects, drive reach, engagement

and revenue

Social AdvertisingCost-effective paid-for media to enhance the earned-

media on Facebook, Twitter, YouTube and other channels

OUR APPROACH

Listening, Analytics & Reporting

Utilise fan data, social listening tools and analytics to track conversations and key influencers. Produce

reports and act.

NEW DIGITAL LANDSCAPE

The new digital era has changed relationships between talent, media gatekeepers and fans.

For the first time, artists can now ‘own’ a direct relationship with their fans

OUR MUSIC CLIENTS

WE ARE FSTVL

image

Brand new UK EDM festival launched by United in 2013 SOLD OUT in year 1.

Doubled in size for 2014

Grown from zero to 100K + Facebook fans in a year.

Won 'Best New Festival' at UK Festival Awards 2013

Brand new UK electronic music festival launched by United in 2013

SOLD OUT in year 1. Doubled in size for 2014

Grown from zero to 150K+ Facebook fans & 20K+ Twitter in 18 months

Won 'Best New Festival' at UK Festival Awards 2013

The power of digital

KEY DIGITAL TRENDS1. Real-time marketing works for some brands

2. The importance of influencers

3. Mobile is everything

4. Facebook is a paid-for platform

5. Niche networks

6. Social and SEO are aligning

REAL-TIME MARKETING CAN WORK

8.14pm 8.48pm

7k shares 21K likes 14K re-tweetsHuge publicity

When brands do this correctly, they can capture key moments in cultural history…and take ownership of them.

BUT ONLY WHEN APPROPRIATE

Further reading: ‘Newjacking’ – Jon Burkhart

Newsjacking principles:

1. Don’t hijack, ride the wave.

2. Live and breathe culture.

3. Define your brand’s cultural DNA.

4. Find out where your brand’s DNA and your audience’s overlap.

The Good The Bad

THE IMPORTANCE OF INFLUENCERS

KNOW YOUR SUPERFANS• 1.8% of all users write more than 70% of wikipedia articles

• 0.003% of Digg users are responsible for 50% of homepage stories 5% of

• 5% of Twitter users account for 75% of activity

• 80% of Tumblr posts come from 18% of users

• 70% of Pinterest pins come 9% of users

The 90-9-1 rule is evident in almost every community...

MOBILE IS EVERYTHING

MOBILE IS EVERYTHING

“4 out of 5 web users will be via a mobile

device in 2014.”

FACEBOOK IS A PAID PLATFORM

REACH HAS DECLINED

NICHE NETWORKS ON THE RISE

SOCIAL IS DIVERSIFYINGThere is pretty much a social network for every niche within culture and society.

While most people use Facebook as their default social network, they are discovering smaller networks relevant to their interests.

This is especially true of younger generations.

ABOVE AND BEYONDUnited's longest serving client charting their rise as one of the biggest EDM acts in the world

New campaign for Above & Beyond resulted in a #1 US iTunes Dance Album for 'Acoustic’ last week Concert film debuted on THUMP

Over 1M 'Acoustic 'video views

1.8M Facebook fans. Grown from 80K in 2010

United's longest serving client charting their rise as one of the biggest EDM acts in the world

New campaign for Above & Beyond resulted in a #1 US iTunes Dance Album for 'Acoustic’ last week Concert film debuted on THUMP

Over 1M 'Acoustic 'video views

1.8M Facebook fans. Grown from 80K in 2010

United's longest serving client charting their rise as one of the biggest electronic music acts in the world

Madison Square Garden concert sold out in 12 hours

No money spent on traditional advertising

2M Facebook fans. Grown from 80K in 2010