Ask clarifying questions, push for more information,
and for more disclosure
List both your online/offline events AND other events in your
sector (linked to discussions!)
Let members create and promote their own events for other members
Introduce RITUALS
Firstritual
EngagementExperience
Introduce to similar member
etc…
Identifywants
Createopportunities
Recruitvolunteers
Followup
Identifyexpertise
Explain whereto use expertise
Highlightexpertise
Give ownership
Level 6: Become more Influential
do you have a style of participation?
being nice doesn’t lead to influence
don’t be a customer service rep
don’t be the angry god
AN INFLUENCE- BASED MODEL OF PARTICIPATION
=
connected
=
practical steps to get connected
INTERVIEW EVERY TOP EXPERT IN YOUR FIELD
HOST EVENTS, ACTIVITIES (ONLINE OR OFFLINE)
ATTEND AS MANY EVENTS AS YOU POSSIBLY CAN
ASK FOR INTRODUCTIONS
Research top people by Amazon books, top blogs/content sites, and speakers
at relevant conferences.
Publish the interviews as blog posts, white papers,
podcasts or webinars
Ask for introductions to key people you want to meet
respected
=
practical steps to become
respected
SYNTHESIZE EXISTING KNOWLEDGE
PUBLISH NEW RESEARCH/DATA/CONTRADICTORY PERSPECTIVES
SPEAK AT EVENTS IN YOUR FIELD
What people know/agree on
Good speakingtopics
likeable
=
practical steps to become
likeable
ADD POSITIVE LANGUAGE TO EVERY INTERACTION
IDENTIFY MEMBER PROBLEMS AND HELP TO RESOLVE THEM
DELIVER FREQUENT, UNEXPECTED, PRAISE
SHOW GENUINE INTEREST IN MEMBERS
CONNECTED:“I don’t know personally, but I know
@Jon, @Susan, and @Carol have worked on this. Can they help?”
RESPECTED:“There are four great systems here. These are the pros and cons of each…Here are
some examples of these in action”
LIKEABLE“Love the question. I don’t think we’ve spoken about automated text analysis before. How are you using it
right now? Can you share any successes?”
select a participation style and stay consistent
SUMMARIZE THIS!1) Promote an activity within the community2) Ask members to share what they’re doing, thinking, feeling, or fearing3) Optimize your 6 communication tools4) Set goals, remove the bad stuff, and focus on good stuff5) Make members feel they can make unique, useful, contributions6) Design ways members can participate7) Build a better sense of connection8) Become more influential