Post on 05-Apr-2018
transcript
8/2/2019 RIM Group Presentation (1)
1/20
Group 6 : Iaroslava YegorovaAudom KhenWilliam Rhu
8/2/2019 RIM Group Presentation (1)
2/20
Presentation Outline
Mission and VisionHistoryBusiness Strategy
R&DIssuesFinanceThe future & Play book
8/2/2019 RIM Group Presentation (1)
3/20
Mission and Vision
At RIM we build wireless ground breakingtechnology. We pioneered push email, and madesmartphones before most people knew what a
Smartphone was. Today, feature phone users arerapidly aspiring and this transition is propellingour industry, and the adoption of the BlackBerry
platform.
8/2/2019 RIM Group Presentation (1)
4/20
Research in Motion (RIM)
Canadian telecommunications and mobile device company
Started :small technology firm
Now: designer and manufacturer
of the award-winning BlackBerry
Smartphone, used by millions
Headquartered: Waterloo, Ontario
Employees:14,000
Founded by CEO: Mike Lazaridis 1984 CEO: Jim Balsillie
8/2/2019 RIM Group Presentation (1)
5/20
Salaries
Michael Lazaridis , President and Co-CEO1.08M 3.23M
Mr. James L. Balsillie , Co-CEO1.08M 3.23M
Mr. Brian Bidulka ,CFO393.00K 642.00K
Mr. David Yach ,
Chief Technology Officer of Software539.00K
Mr. Donald Morrison ,COO
625.00K1.08M
8/2/2019 RIM Group Presentation (1)
6/20
1990s
Producing compact wireless radio modems
Pave way to software development for wireless e-mail&computers.
1996
Shipped first inter@ctive pager ( Two-way pagers)
1998
Begins trading on Toronto Stock Exchange (TSX: RIM)
1999
RIM Trades in New York Stock Exchange ( NYSE:RIMM)
8/2/2019 RIM Group Presentation (1)
7/20
2000
Revenue doubles
2002
Involved in lawsuits concerning patent infringements
2003Word of mouth marketing :Oprah Winfreys New Favorite Thing
2004
1 million subscribers in 30 countries
20051 Billion in Revenues
8/2/2019 RIM Group Presentation (1)
8/20
2006Sold 4 million BBsIntroduces award winning PearlDifficulties raising money :
Paid 612.5 Million to NTP to settle infringement issue
2007Introduces Award winning CurveDespite the great market crashRaises 3 Billion in Revenues
200814 million subscribers25 million BBs6 billion in revenues
2009
50 million phones sold,11 billion in revenues introduces storm Co-CEO Jim Balsillie resigned
was accused of backdating and re-pricing stock option
8/2/2019 RIM Group Presentation (1)
9/20
Issues
2002 Patent infringement
Suit on Patents on software and hardware that powered
the Blackberry
threatened reputation
2006 that NTP accepted RIMs offer to pay 612.5 million
and settle the issue.
2009 backdating and re-pricing stock options
Backdating and re-pricing stock options using dates
when the RIM Share was low
Co-CEO Jim Balsillie pay 5 Mil. in penalties & resign
Cost the company 62 Mil for possible losses
8/2/2019 RIM Group Presentation (1)
10/20
Business strategy
Broadening Horizons:
Inovating
Highring competent workers
8/2/2019 RIM Group Presentation (1)
11/20
Research and Development
In 2010 2.87 Billion spent in R&D(20 % of its total revenue )
76% increase from 2006
High competition
Marketing Strategy
Emotional Selling Crack Berry
Leverage: Large Carriers do selling
Shifting
First: Blackberry marketed its features.
Then: the message shifted to become about Business SuccessThat campaign merged into one about Life Success
Celebrities' use BB
Sell the brand, not the Product
8/2/2019 RIM Group Presentation (1)
12/20
competition
8/2/2019 RIM Group Presentation (1)
13/20
8/2/2019 RIM Group Presentation (1)
14/20
Period Ending Feb 27, 2010 Feb 28, 2009 Mar 1, 2008
Total Revenue 14,953,224 11,065,186 6,009,395Net Income 2,457,144 1,892,616 1,293,867Total Assets
10,204,409 8,101,372 5,511,187Total Liabilities 2,601,746 2,227,244 1,577,621TotalStockholderEquity
7,602,663 5,874,128 3,933,566Total Cash $715,315 ($348,852) $507,254
8/2/2019 RIM Group Presentation (1)
15/20
8/2/2019 RIM Group Presentation (1)
16/20
Financial Analysis
Current Ratio:Ability to pay off current liabilities
5812.65/ 2431.77= 2.39
Debt ratio:Ability to pay all the debt
2601.74/ 10204.40=0.25 = 25 %
Earnings Per Share:
incomepreferred dividends = 2,457.140= 4.42Number shares outstanding 557.33-1.46
Net cash Operating> Net income 3034.87> 2457.14
8/2/2019 RIM Group Presentation (1)
17/20
New target of consumers:Younger people vs. Corporate usersAPPS= Apples success
Improve overall quality of phone
The Blackberry Tablet
The New thing in the market
Market now oversaturated
Should focus on making THE new innovative tech
8/2/2019 RIM Group Presentation (1)
18/20
7 Inch Screen
New Software
Flash-capable
8/2/2019 RIM Group Presentation (1)
19/20
Continue to create compact devices
Keep QWERTY Keyboard
Explore WiFi Possibilities
Improve BlackBerry App World
8/2/2019 RIM Group Presentation (1)
20/20