Post on 13-Apr-2017
transcript
The Risks of a Multi-Vendor
Customer Engagement Strategy
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Is your Business Using Too Many Vendors?
52% of the marketers surveyed use at least 6 outbound
channels in their customer engagement strategy, with
21% of those using more than 10 channels.
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Someone has to manage
the vendors!
21% of marketers spend up to
15 hours each week
coordinating their technology
and service providers
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Many Vendors, Many Inefficiencies
Technology Disconnects
o Different technology
operations with different
vendors
o Added time and costs to
integrate
o Information lost in back
and forth process to all
parties
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Additional Human
Resources
o Technology error leading
to human interventions
o Data re-entry
o Delays in operations
causing more errors
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More Time spent on
coordinating activities across
Disparate Vendors
than
Time spent on
Customer Experience
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Poor Customer Service
o Whose responsibility?
o Additional time and money
to resolve problem
o Delays leads to loss of
sales
o Loss of future business
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No Single Source to Handle Customers’ Orders
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Fulfillment Firm??
Contact Center??
eCommerce Site??
Delays In Strategy Shifts
Changes In Marketing Strategy
=
Delays in Communicating the Changes through Different
Vendors
+
Additional Time to Ensure Integrated and Comprehensive
New Marketing Effort, from Initial Contact to Fulfillment and
Follow-up
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Align Business Outcomes with a Single Partner
Creating Personalized Dialogue
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Throughout The Entire
Customer Journey
Benefits of Working With A SINGLE
Customer Engagement Marketing Provider
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True Measurement of
Systems Efficiencies
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Fewer Calls,
Easier Management
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Integrated Providers =
Cost Savings
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More Flexibility
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Less Chance For
Incompatibilities And
Unforeseen Conflicts
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More Time To Spend On
Customers
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Enhanced Customer
Experience
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Data
Analytics
Direct Marketing Contact Center Social eCommerce Fulfillment Creative
Services
Event Management
Use a Single Provider that Combines the
Essential Elements Of Marketing:
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Less is More!
Thank you! Read the original article at http://bit.ly/1QDFtKN
sales@dialog-direct.com
www.dialog-direct.com
800.523.5867
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