RJI Mobile First

transcript

#RJIMobileFirst

@ToTheVictorSMALL SCREENS, BIG PICTURE MAKING SENSE OF RAPIDLY EVOLVING MOBILE TRENDS

Tuesday, April 1, 14

TWO DAYS OF #MOBILEMADNESSTuesday, April 1, 14

INNOVATION

CONTENT CREATION

MINDSET / WORKFLOW

AUDIENCE / $$$

FUTURE

SO WHAT HAVE WE LEARNED??Tuesday, April 1, 14

USER TRENDS, EXPLOSIVE GROWTH

“ATOMIC NEWS STORIES”

EVERYBODY HAS A STORY TO TELL...

THE OTHER 5 BILLION -‐ MOBILE ONLY

BARRIERS TO CREATION/CONSUMPTION

MOBILE NINJA-‐FYING YOUR REPORTING

@fmrussell @rpicht

@digidave

@marklittlenews

@journerdism

@meograph

@multimediarice @juddslivka

MOBILE DIY TOOLS + RESOURCESmike w.

MOBILE INFOGRAPHICS MADE EASIER@trinachi

STORIFY’S NEW TWITTER CARDS@xdamman

CONTENT SERVICES GALORE!@kimgarretson

‘MOBILELISTIC’ -‐ ALL THINGS MOBILE@timvarner

IDEA-‐BUILD-‐PRODUCT-‐MEASURE-‐ DATA-‐LEARN-‐RE-‐DO @slifty

INFORMATION CLEARLY EXPRESSED

REACHING PEOPLE ON ONE-‐TO-‐ONE LEVEL

STORYTELLING MATTERS

MOVING TOWARDS ‘NON-‐TRADITIONAL’

2013: YEAR OF MOBILE RE-‐IMAGINED

RE-‐INVENTING NEWS ECONOMIES

@stenysolitude

@thetonybrown

@neilkatz

barbara m. @ernie_mourelo

@mjgay

david g.

UNDERSTANDING YOUR EXPERIENCE@evanslaurab

FORGET CAVEATS, FOCUS ON USER@evanslaurab

ALGORITHMICALLY-‐DRIVEN CONTENT@robynpeterson

MILLENNIALS HAVE TAKEN OVER 18-‐49@lclarktv

TRANSPARENCY, ETHICS SOCIAL JOURN.@cshipley

SECOND SCREEN INTERACTIVITY@staceywoelfel

“A good decision is based on knowledge and not numbers.”

-‐-‐ Plato(early media consultant)

SMARTPHONE OWNERS ARE NOW A SOLID MAJORITY OF U.S. MOBILE SUBSCRIBERS AT 61%

http://mashable.com/2013/06/06/smartphones-61-percent/

SMARTPHONE USERS NOW CHECK THEIR DEVICES ON AVERAGE:

150 TIMES PER DAY

http://tech.firstpost.com/news-analysis/smartphone-users-check-their-phones-an-average-of-150-times-a-day-86984.html

USAGE IS GROWING RAPIDLY85% OF SMARTPHONE USERS REPORTED SECOND SCREEN-‐

LINKED BEHAVIOR AT LEAST ONCE A MONTHhttps://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html

VIDEO REMAINS ON TOP: MOBILE VIDEO TRAFFIC WILL INCREASE 14-‐FOLD, HIGHEST GROWTH RATE OF ANY MOBILEAPPLICATION CATEGORY

MORE MOBILE USERS: BY 2018, THERE WILL BE 4.9B MOBILE USERS, UP FROM 4.1B IN 2013

MORE MOBILE CONNECTIONS: BY 2018, THERE WILL BE MORE THAN 10B MOBILE-‐READY DEVICES/CONNECTIONS

FASTER MOBILE SPEEDS: AVERAGE GLOBAL MOBILE NETWORK SPEEDS WILL NEARLY DOUBLE FROM 1.4MBPS IN 2013 TO 2.5 MBP BY 2018

MORE MOBILE VIDEO: BY 2018, MOBILE VIDEO WILL REPRESENT 69% OF GLOBAL MOBILE DATA TRAFFIC, UP FROM 53% IN 2013

KEY GLOBAL MOBILE DATA TRAFFIC DRIVERS

FEW MORETHOUGHTS.

BIG PICTURE.

MOBILE FIRST UBIQUITOUSTuesday, April 1, 14

SHIFTING FROM MULTI-‐PLATFORM TO MERGED-‐ PLATFORMS

‘NEXT BIG THING?’

NEWSGATHERING IMPACTS

HANDS-‐FREE UNOBTRUSTIVE NATURE

LIVESTREAMING CAPABILITIES

LANGUAGE TRANSLATION APPS

REMOTE ACCESS

REAL-‐TIME MAPPING

REMOTE ACCESS

IFTTT HACKS TO TWEET, TEXT DIRECT

REMOTE ACCESS

IFTTT HACKS TO TWEET, TEXT DIRECT

NEXT GEN IFB FOR ON-‐AIR TALENT?

EXPERIMENTATION

RAPID PROTOTYPING

ITERATIVE PROCESSES

EDUCATION, EMPOWERMENT OF CRITICAL CONSUMER DATA -‐-‐ EX. MOBILE VIDEO

BUILDING FOR THE FUTURE:‘HYBRID COLLECTIVES’ OF EDITORIAL + TECH

CHANGEAIN’T EASY

CHANGE MANAGEMENT

APPLY STRUCTURE

CONSIDER CULTURE

THE LONG GAME

MUST COME UP WITH DIFFERENT BUSINESS MODELS

THE LONG GAME

TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”

THE LONG GAME

NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-‐LIKE EXPERIENCES

THE LONG GAME

NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-‐LIKE EXPERIENCES

WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT

THE LONG GAME

YOUR MOBILE MOMENT

MOBILE HAS CHANGED OUR LIVES IN FUNDAMENTAL AND PROFOUND WAYS -‐-‐

IN A RECENT SURVEY, PEOPLE SAID THEY CAN GET BY IF THEY LEAVE THEIR WALLET/PURSE AT HOME, BUT NOT THEIR PHONE.

YOUR MOBILE MOMENT

MOBILE CAN...

YOUR MOBILE MOMENT

-‐ SAVE THE DAY-‐ SAVE YOU MONEY-‐ SAVE YOUR LIFE-‐ START A RELATIONSHIP

MOBILE CAN...

YOUR MOBILE MOMENT

-‐ SAVE THE DAY-‐ SAVE YOU MONEY-‐ SAVE YOUR LIFE-‐ START A RELATIONSHIP

WHAT IS YOUR MOBILE MOMENT?

MOBILE CAN...

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