Rob Bucci, STAT Search Analytics DMX Dublin 2014 - SERP Analytics - SEO Big Data in Action

Post on 09-May-2015

316 views 0 download

description

From aggressive segmentation, we can achieve a clear understanding of how we’re performing in the SERPs for various lines of business, and who we’re competing against. Rob will introduce a rigorous standard for segmenting keyword research into useable groups, and Rob will explain how people who can collect SERPs at high volumes for their segmented keyword lists are sitting on a market research goldmine. He’ll then dive into some specific metrics we can derive from our segmented SERPs and how we can generate them.

transcript

Rob Bucci

@STATrob

getSTAT.com

SERP ANALYTICS:

SEO BIG DATA IN ACTION

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

@STATrob

Rob Bucci, Founder & CEO

@STATrob

getSTAT.com

LEARN MORE:

getSTAT.com