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Social Media – Where do I start?

Heather Robertson - Digital Communications Consultant

DOES MY BUSINESS NEED A FACEBOOK PAGE?

Heather RobertsonDigital Communications Consultant

Where does social media fit?

Marketing

Branding | Advertising

Social Media

How big is big?

*Socialnomics August 2011

What is social media?

User- Generated Content

Social Media Forms:

Social networking sites Facebook Blogs and Micro-blogging Twitter Content Communities

YouTube/Flickr Collaborative Projects Wikipedia Virtual Social Worlds Second Life

Why use social media?

4 reasons

When using social media

You’re getting people to chat about you and your product

And become brand champions

As you customer chats about you – they become your brand champion . That kind of marketing or branding you can’t buy.

You can use social media to say the things that you

have no other place to say them.

- Halifax Boat Show- BlueNose II reconstructionHeather Robertson - Digital Communications Consultant

Helps in Search

Where should I start?

Model your choice of social media to your business

Do an inventory of your resources and acquaint yourself with the various social media sites

Set some objectives – both long term and short term

Let’s explore together

The Marine MechanicThe Yacht Broker

The Marina

What’s the cost?

Social Media is NOT free. It costs...Your timeYour energyYour imagination

What’s the ROI?

Metrics – the greatest asset and the biggest problem

The ROI is connecting with your customers – and staying ahead of your competitors.

Social MediaTip and Tricks

Be the leader

DON’T .. turn this over to the most junior person on your team – or your kid for that matter – this is serious business

Take a course

Take a course on social media – there are lots around so you can understand what you want.

Don’t try to muddle through – it will only annoy and frustrate you

Find Your Voice

Try to be chatty – if you can’t be funny

Be honest – the social media BS meter is very acute

Don’t blast about yourself – and just throw up useless words or ads

Talk about your business, your community, things going on in your life

Don’t shy away from negativity

Bad things happen.In most social media sites you can use the delete button. But this is also your opportunity to set the story straight

Be part of the bigger picture

Join your community – don’t be an island

Stick to your goals

Above all be patient.. Of course Tim Hortons has 1.7 million users – they also have a bigger budget than you – and more resources. But you aren’t competing with Tim Hortons.

Back to the beginning

Does your business need a Facebook page?

Resources

Six Pixels of Separation by Mitch Joel Discover Boating Tools

ww.discoverboating.ca/tools fr.discoverboating.ca/tools/default.aspx

Heather Robertson heather.s.robertson@gmail.com @H_Robertson

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