Robinhood Onboarding

transcript

Robinhood get’s right to the 3 Important CTAs:• Registration/Login• Swipe for more

info• Try Demo

info• Try DemoIt’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.

info• Try DemoIt’s really clear what they want you to do…but they give you options if you’re not ready.

I love that they prioritize by size, color, and positioning.…Pretty…

Great! Free stock trading.That’s a very strong value proposition.

Also they give a great benchmark vs competitors. $10 per trade can really add up.

“How is this possible?!”

Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link)

Great! Free stock trading.That’s a very strong value proposition to open with.

“How is this possible?!”

Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link)The 4 dots clearly indicate that there are more pages to go

What’s the question on users minds? Security.

I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding.

Member of an org that doesn’t mean much to me, but they do guarantee protection up to $500,000!

That works.

What’s the question on users minds? Security.

“But can’t I just use Vanguard/Schwab/Etc.?”

Again, they’re super on top of user sentiment and questions

“But can’t I just use Vanguard/Schwab/Etc.?”

Again, they’re super on top of user sentiment and questions

They clearly articulate their advantage and stress the importance of mobile.

Now I’m on the last page, but what if users still aren’t ready to sign up?

They can try the demo!

I only see a CTA for signing up. Again.

This explanation tells me exactly what I can do…But how?

If you look closely, you can see that this is a card, not a static page. Not a great design but…

Pulling the page up reveals a list.

I would recommend displaying a card that is only partially viewable without scrolling

Like this

Or these. Which imply there’s more content below

This card doesn’t give any visual cues to users’ ability to scroll down

Okay. So now we have a dashboard. Let’s click on one of these

This view gives us a lot of good information at a glance:

Current priceTrendsGains/Losses today

Also there’s a very obvious CTA to purchase here.

Let’s click on 3 months to get a bigger picture view

The colors change for an overall downward trend!

Coach marks also appear to explain anon-obvious gesture

While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense

The colored dot indicates where to place fingers

While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense

Dragging your finger across shows historical numbers. Imprecise, but +10 cool points

Scrolling down, we can see other important stats and an about section.

Let’s click buy.

A simple UI for checkout. Very clean and less confusing than most companies in the field.

Once you enter the number of shares, you’re prompted to review the order

This makes a lot of sense with mobile, especially given the clunkiness of mobile controls.

On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.

On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase

On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.

Rather than utilize another button to complete the purchase, Robinhood helps avoid accidental presses by harnessing a swipe gesture for confirmation.

As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase

Lastly, they let you decide whether to sign up now, or continue playing with the service.

Robinhood Onboarding

Mobile