SOCIAL MEDIA LOYALTY SPONSORSHIP + +

SOCIAL MEDIA

LOYALTY SPONSORSHIP

WHY ARE SPONSORSHIP AND SOCIAL MEDIA THE

PERFECT PARTNERS ?!

HOW IS !SOCIAL TECHNOLOGY !HELPING LOYALTY?!

WHY DO SPORTS SPONSORS HAVE SUCH AN

ADVANTAGE WHEN IT COMES TO LOYALTY?!

WHY IS SOCIAL MEDIA !THE PERFECT PARTNER !

FOR FAs?!

SPORTS FANS LIKE ACCESSING FOOTBALL THROUGH SOCIAL MEDIA…

ACTIVE, COMMITTED FANS:!THE PERFECT ENVIRONMENT FOR LOYALTY.!

SPORTS FANS SHAPE AND SHARE CONTENT MORE THAN YOU MIGHT THINK.

68% actively contribute

through blogging,

posting and sharing.

83% share content with

connections that share their passions.

On average, people share

content they like with 66 others.

CONNECTED, SOCIAL FANS:!THE PERFECT ENVIRONMENT FOR ‘GROWTH’.!

BUT, THESE FANS HAVE CHOICES AS TO WHERE TO GET CONTENT…

Official Social Fanbase Unofficial Social Fanbase

5,700 + 15,000 +

10 million 30 million +

SPONSORS NEED TO ENGAGE FANS…TO ’CAPTURE THEM’.!

CONTENT CONVERSATION CAPTIVE

AUDIENCE

FEEDING CONTENT TO FANS IS ‘STORY TELLING’.!

PROMOTE: 5 MILLION PROMOTE: 14 MILLION

INTERACTIONS: 10,000 PER DAY

SHARING: 30% +

STORY: WRESTLEMANIA 27 IS COMING!!

FACEBOOK OTS 11,700,000

HOW IS SOCIAL TECHNOLOGY HELPING LOYALTY?!

BEFORE, THERE WAS DIALOGUE.

ONE TO ONE RELATIONSHIPS ARE GREAT.!BUT TODAY, EVEN CONVERSATIONS AREN’T ENOUGH.!

Brand Consumer

2-Way

NOW, THERE IS ‘TRIALOGUE’.

SOCIAL TECHNOLOGY MAKES WORD OF MOUTH EASY.!AND LOYALTY INCENTIVES ARE GREAT FOR CONVERSATION.!

Brand Consumer

Friends

3-Way

BUT, THE BRANDS WITH THE BIGGEST FOLLOWING OF CONSUMERS BRING IN SOMETHING EMOTIONAL TOO.

IN TODAY’S SOCIAL WORLD, !GROWING LOYALTY IS AS MUCH ABOUT ‘STORIES’ AS ‘SAVINGS’!

‘Closest connection ever’ 3.5 million, 1 night 17 million

WHY DO SPORTS SPONSORS!HAVE SUCH AN ADVANTAGE !

WHEN IT COMES TO BUILDING LOYALTY?!

BECAUSE EMOTION SITS AT THE VERY HEART OF WHAT IT MEANS TO BE A SPORTS FAN.

Federation Sports Fan

Shared Experience

WHERE’S THE REVENUE?!

TICKETS & MERCHANDISE

SPONSORSHIP & ADVERTISING

PAID FOR CONTENT

SOCIAL MEDIA

LOYALTY SPONSORSHIP

REVENUE!

NEW AUDIENCE FOR SALE!

I.E. SOCIAL !

NEW VALUE FOR SALE!

E.G. APPS !

NEW POINT OF SALE!

E.G. FACEBOOK!

TICKETS & MERCHANDISE

PAID FOR CONTENT

SPONSORSHIP & ADVERTISING

Your fanbase love consuming sport through social media.

Social Media helps you listen to your fans & understand what motivates them.

Stories are as powerful as savings for keeping fans coming back (loyalty).

Big, active, loyal audiences offer a number of revenue channels.

To capture your audience you need to capture how they behave.

INSIGHT IS EVERYTHING

WHAT MOTIVATES YOUR FANS?!

NATIONAL PRIDE

WINNING

CHEAP TICKETS

CELEBRITY

SOCIAL

STATISTICS

josh@robinsonpincus.com

@robinsonpincus

robinsonpincus.blogspot.com

Mob: +44 (0)7771 903889