Post on 06-Dec-2014
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IF YOU CAN DREAM ITYOU CAN DO IT!
Creating the dreamof building an young fashion
company where it is a joy to work and shop
“A customer is the most important visitor to our premises.
He is not dependant on us, we are dependant on him.
He is not interrupting to our work, he is the purpose of it
Mahatma Ghandi
He is not an outsider to our business, he is part of it.
We are not doing him a favor by serving him, he is doing us a favor by giving us the opportunity to do so.”
THE PAST
THE PAST ROTTERDAM
Vision statement
Common base
“We are a fashion retailer that responds pro-actively to market needs of young people,
between ages of 6-24, for attractive fashion”
“We are an excellent, inspiring and caring
young fashion company where it is a joy to
work and shop.
We sell fun, fashion and trends
@ better prices than other brands
ALERTNESS
Ability to identify and respond to a changing reality, turning it into
opportunity and correction
BRAND AWARENESSWe live the brand
SEXY
BRAND AWARENESSWe live the brand
FUN
BRAND AWARENESSWe live the brand
FAST
JOYExpress yourself fully in every action
To enjoy and feel passion for what you do
PROFITABILITY
The company defined profit measure
EXCELLENCE
The willingness to translate every result
into a lesson and correction
NOW
NOW
NOW
“Retail is about serving people
and creating experience”
The strength of our company is
the commitment of our team
“ Tell me and I will forget”
“Show me and I will remember”
“Involve me and I will understand”