Post on 24-Dec-2014
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Role of Social MediaIn Library Advocacy
Patrick “PC” Sweeneywww.pcsweeney.com
@pcsweeney
What is Social Media Advocacy?
PC Sweeney
Social Capital is the Power
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Social Capital
More Reference Questions
Higher Program
Attendance
More foot traffic
More Database
users
Increased Circulation
More Volunteers
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Most Importantly
You control the message
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ROI is a Numbers Game
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It used to be this…
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Now It’s This
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How the Numbers Work
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Email By the Numbers
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Don’t Give Up on This Though…
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What is Your
Message
Let’s Focus on What Works (for now)
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How to Make Them Work• What to Use Them For
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How to Make Them Work• What to Use Them For• Every Opportunity To Grow
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How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement
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How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines
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How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message
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How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?
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How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures• Sending (email specific)
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures• Sending (email specific)• Testing
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures• Sending (email specific)• Testing• How often and When
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Likes Don’t Matter
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Facebook Ad(s)vocacy
• Text• Picture• Audience• Budget• Frequency
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Did it go Viral?
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Social Media Advocacy Success Stories
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Email Success Stories
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Some Tips for Other Social Media
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The Haycock
Rule
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Role of Social MediaIn Library Advocacy
Patrick “PC” Sweeneywww.pcsweeney.com
@pcsweeney