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PaidSan Jose CAPermit 2196 '
SAN FRANCISCO CIVIC CENTER • AUGUST 26-28,1983
Pre-registration available at participating stores & clubsRegistration includes Conference Program & Exhibition for all 3 days
For further information, contact:Riverside Furniture Corporation, 813Merchandise Mart, Chicago, IL60654, (312) 642-8550.
Features under the roll-top include: a telephone jack/compartment; space for a video display terminal; a built-in digital clockand remote control security system;six-inch storage racks for floppydisks and cassettes; two conveniencedrawers and space for a disc-driveunit. In addition, a concealed electrical compartment houses an outletstrip with a 10-foot cord, built-in circuit breaker, on/off switch and surgeprotector.
The fully grounded desk will retailfor approximately $1760. The modelpiotured above is Riverside's #775Roll-top desk.
hardware, software, and interfacesfor the PC. They will also detail theentrepreneurial opportunities andsubmissions program for the IBMrun PC Software Library.
This is a technical session forserious computer professionals andentrepreneurs who are knowledgableof the IBM PC and are interestedin developing hardware and softwarefor the PC market.
IBM PC Design Group. to AddressProduct Producers & Entrepreneurs
Hidden under the old-fashionedstyling of this traditional roll topdesk from Riverside Furniture Corporation is a new-fashioned systemfor housing - and using - the most innovative of home computer systems.Crafted from select oak solids andpecan veneers, the desk was specifically designed with the home computer in mind. The work surfacefeatures a sliding panel that concealsthe drop-lid keyboard compartmentwhile the printer tray slides from behind the right-facing lockable dooron heavy-duty casters. One of thethree drawers on the left-facing sideis a file drawer, complete with Pendaflex .rods that adjust to either letter or legal size. A bookshelf, permanently attached to the modestypanel, provides extra storage spacefor operating manuals and computerbooks.
Roll-Top Computer Desk
A key group of technical specialistsfrom IBM's Personal Computerfacility in Boca Raton will providean in-depth discussion of major technical aspects of the IBM PC at theAugust 26-28 Faire. Still being finalized at press time, the speakers in thisprogram will be key engineering andsoftware professionals and managersaffiliated with the PC product line.
They will discuss details of the(415) 364-4294Redwood City CA 94063
SAVE TIME (& MAYBE MONEY)
Preregister for the IBM PC Faire
(see details, inside)
IN-DEPTH SEMINARS,HANDS-ON TUTORIALS, andUSER GROUP MEETINGS
In addition to the large product exposition and the 120-speaker Conference program, the PC Faire also includes half-dayand full-day tutorials, and hands-on microtraining programs (extra fee).
It also includes several user group meetings, open to everyone interested in exchanging problems, solutions, and publicdomain software with other microcomputer users.
Other sessions will offer tutorials for novices, and will discuss telecommunications, educational applications, biomedical computing, and will include a majordiscussion of the new applications ofvideodisc technology connected to microsfor training and large-capacity information storage and retrieval (e.g., a singledisc can easily store an entire encyclopedia).
LARGEST PC EXPOSITION
Packed into all of Brooks Hall, plus theArena and hallways of the Civic Auditorium, companies exhibiting include mostof the major names in PC-oriented microcomputing such as IBM, Ashton-Tate,Capro, Compaq, Computerland, Condor,Corona, Corvus, Dysan, Fagle, HewlettPackard, Houston Instruments, Intel,MicroPro, Novation, Novell, Peachtree,Phase One, Promedics, Quadram, SantaClara Systems, Sigma Designs, Sorcim,3-Com, 3M, VisiCorp, Wall Street Software, Xebec, and Zenith.
A number of the exhibitors are reportedly expecting to offer "show discounts"on their products during the Faire.
570 Price AvenueComputer Faire, Inc.
The Computer Faire is now located at 570 Price Avenue, RedwoodCity, CA 94063; (415)364-4294.
After seven years in the coastsideredwoods of the San FranciscoPeninsula, the Computer Faire hasfinally moved into more properoffice facilities.
First IBM Personal Computer Faireto be Largest PC Event in '83
MAJOR CONFERENCE PROGRAMThe Tutorial & Technical Conference
(admission to which, is included in the$18 basic Faire registration fee) includesmajor presentations by key microcomputer industry leaders from IBM, Intel,Microsoft, and Future Computing. Thesespeakers will discuss their views of thetrends and future of microcomputing.
Information specialists from a largenumber of major corporations - B of A,University of California, Standard Oil,Fireman's Fund, Bechtel, Bekins, etc. will participate in a full day of discussionsof "Micros in Large Organizations."
Still other speakers will address such varied topics as "Tax Aspects of ComputerPurchases," "Financial Management withMicros, and a variety of topics related tomicrocomputer and software business andmarketing.
Computer Faire Movesto New Offices
Friday, August 26, 9am-6pmSaturday, August 27, 9am-6pmSunday, August 28, 10am-5pm
$18 Registration (No checks or charges at the site)
The First IBM PC Faire, focusing on theIBM Personal Computer and PC-compatible products, is expected to be the largest such event of this year.
Taking place in San Francisco's 4-storyCivic Auditorium, plus all of Brooks Hall,the PC Faire will include approximately120 Conference speakers, over 330 companies exhibiting in more than 520booths, and, is projecting at least 25,000to 30,000 attendance for the 3-day event.
Electronic Publishing Inc. On CompuServe
Faire PreregistrationAlthough Computer Faire, Inc., itself, you do the following:
is not staffed to handle individual prereg- 1. Phone the store for their reg fee. Byistration, it has arranged for anumber of FTC regulations, the Faire cannot tellsources for preregistration. them what to charge. Send full payment,
The stores prefer that you drop by to and a stamped, self-addressed, legal-sizepick up your prereg - they'd like to see envelope.you and have you see what they have to 2. Send your mail order in time tooffer. However, should you be unable to reach the store by August 8. This is todo so, several of them - marked by an allow sufficient turnaround time forasterisk - are accepting mail orders, IF your order to be processed.
Opamp Technical Books· Softwaire Ctr Data Bank of Fremont1033 N.Sycamore 730 E.EI Camino Real 3820 Peralta BlvdLos Angeles CA 90038 Sunnyvale CA 94087 Fremont CA 94536(218)464-4322 (408)737-1555 (415)790-1060
Zackit Electronics AIDS Computer Ctr 3-E Software*1193 10th St 271 Sutter St 22408 Mission BlvdMonterey CA 93940 San Francisco CA 94108 Hayward CA 94541(408)375-3144 (415)434-2980 (415)537-3637
Computerland Computer Connection Computerland*1625 EI Camino #A 214 California St 22634 Foothill BlvdBelmont CA 94002 San Francisco CA 94111 Hayward CA 94541(415)595-4232 (415)781-0200 (415)538-8080
Computerland Sunset Electronics Ken's Electronics·264 Lorton 2254 Taraval St 605 Montgomery StBurlingame CA 94010 San Francisco CA 94116 Napa CA 94559(415)348-7731 (415)665-8330 (707)224-2493
Lotus Century· Software Ctr Softwaire Ctr Intl*287 Lake Merced Blvd 4720 Geary Blvd 5269 BroadwayDaly City CA 94015 San Francisco CA 94118 Oakland CA 94618(415)992-5230 (415)751-2231 (415)428-9333
Keplers Books Bay Area Small Systems Affordable Computers821 EI Camino Real 11 Lakeshore Plaza 33~n EI CaminoMenlo Park CA 94025 San Francisco CA 94132 Santa Clara CA 95051(415)324-4062 (415)681-0888 (408)249-4221
Heathkit Electronics Ctr Softwaire Ctr Inti Alltronics2001 Middlefield 477 University Ave 15460 Union' AveRedwood City CA 94063 Palo Alto CA 94301 San Jose CA 95124(415)365-8155 (415)327-0520 (408)371-305~3
Computer Literacy Rent-A-Computer Software Connection520 Lawrence Expwy #310 2471 E.Bayshore Rd #515 2843 S.White RdSunnyvale CA 94086 Palo Alto CA 94303 San Jose CA 95148(408)730-9955 (415)493-2310 (408)270-0450
Micro Plus Business Systems Computerland WCJ Computer Central1020 E.EI Camino Real 2791 N.Texas St #E 1458 Myrtle AveSunnyvale CA 94087 Fairfield CA 94533 Eureka CA 95501(408)737-2525 (707)426-4003 (707)445-9239
Fanning's Bookstore Stanford Bookstore*1348 9th Ave 135 University AveSan Francisco CA 94122 Palo Alto CA 94301(415)564-7094 . (415)327-3680
tive solution to the problem ofoptimizing the hardware and software architecture of an integratedwork station. The "CoSystem" thathe will describe may be used withan IBM PC to significantly enhanceproductivity by combining computing with communication capabilities for voice, as well as data, textand graphics.
Dr. Federico Faggin, one of thethree people whose names appearon the patent for the first microprocessor, and later the cofounderof Zilog, will speak at the First IBMPC Fail'e in San Francisco, August26-28.
Now President of Cygnet Technologies, he will discuss an innova-
Inventor of the Microprocessorto Speak at PC Faire
'1~
Micro Ease - PC World to OfferHands-On PC Training
The world of personal computers is During the course of the day, you andmost easily understood when sitting in other novices will use the powerful elecfront of one:-which is precisely what PC tronic spreadsheet, Lotus' 1-2-3 to askWorld has in store for participants at "what if" questions, produce graphsMicro Ease. showing the answers, and rapidly sort
PC World, National Training Systems, massive amounts of information to findInc., and Businessland have joined forces specific items that match your criteria.to offer Micro Ease, a unique familiariza- If you discover that a personal comtion session to introduce business people puter can really increase your productivto personal computers. By the end of one ity, you can buy your computer on thevery full day, you'll understand why spot and take it with you, or you can arthose who know how to use a PC have a range for additional training for yourselfdistinct advantage over those who don't. and others in your organization.Micro Ease's (ME) simple directions help Micro Ease will be held from 9 a.m. topeople who have never touched a com- 6 p.m. in the Crystal Ballroom of the Sanputer before start producing results the Franciscan Hotel, 1231 Market Street, insame day. conjunction with the IBM PC Faire,
ME is based on National Training August 25, 26, and 27, 1983. Since atSystem's extensive experience teaching tendance in each seminar is limited, theprofessionals how to use personal com- seminar has been extended and will beputers. ME features plain-speaking in- offered August 29, 30, and 31 at thestructors who will give you the personal Hyatt Regency Embarcadero.attention you need. The total cost of Micro Ease, includ-
To offer seminar participants an ex- ing hands-on use of the Compaq Portabletensive resource base, PC World has Computer, software, training materials,invited experts from PC World staff, and lunch is $195. To reserve your placeBusinessland, and IBM PC User Groups to at the computer write or call Micro Ease,be on hand to answer questions and offer PC World, 555 DeHaro, San Francisco,information from their own experience to CA 94107, (415)861-3861, or visit theseminar participants. Their expertise in- PC World exhibit booth during the Faire.volves extensive use of the computer in ME space is limited and is available onbusiness and at home. a first-come, first-served basis.
Get the REAL Thing!
Distributed compliments of ComputerFaire, Inc., 570 Price Avenue, RedwoodCity, CA 94063, (415) 364-4294.
circulation:3-7 issues per Computer Faire event
300.000-500.000 copies per Faire
Jim WarrenJeannie DitterJulie Clements
UnidotNancy Bentley
Vicki RupeBruce Quinn-Briggs
Judy SmithMike McDermott
Lee WestLarry Dean
David CarlsonDave Ratto
typesettinK:
Vidco Initiativc:
editor:production:
operations:
facilities:
For {i"cc suhscription or cxtra copies:Silicon Gulch Gazette
345 Swett RoadWoodside. CA 94062-9990
Business Systems Journalproduced hy Wireless Digital. Inc.
345 Swet t RoadWoodside. California 94062-9990
This isn't a "real" newspaper; 'tis merelyan 8-page shadow of its- parent - the Silicon Gulch Gazette - a sporadically published free newspaper offering hot gossip,raging rumor, and latest informationabout the microcomputer world that israpidly becoming one of the most viableand recession-proof industries in theUnited States.
For a FREE subscription to the realSilicon Gulch Gazette - worth at leastwhat you pay for it - send your nameand mailing address to:
Silicon Gulch Gazette345 Swett Road
Woodside, CA 94062-9990
Meeting Someone at the Faire?
Suggestion: Ask friends and associates to meet you in the balcony areaof the Civic Auditorium. Specify theleft, right, or center section. It hasample seating and overlooks the CivicAuditorium exhibition area.
Note: The public address system isNOT available for paging individuals,except for medical emergencies.
Birthday Presents to10,000 IBM PC Users
Ten thousand free IBM PCkeyboard dustcovers will be givenaway by Curtis Manufacturing aspart of the company's first birthdaycelebration. The snap-fit dustcoversare now available at computer dealersnationwide as an integral part of thepackaging for Curtis' EC-I and ECII IBM PC extension cables.
For further information, contact: Tom Judd, President, CurtisManufacturing Co., Inc., 20 GroveStreet, Peterborough, NH 03458,(603) 924-7803.
FO'SALE
Call Jim Warren at (415)851-7075.
used ~oroc IQ120's $100@Teletype Model 40 and sound encl.Micromation Mariner multiuser sys.Calif. Compo Systems CCS300 sys.Alpha Micro multiuser system
For further information, contact:Richard A. Baker, CompuServe Corporate Headquarters, 5000 ArlingtonCentre Boulevard, Columbus, OH43220, (614) 457-8600.
puters with a searchable nine-millionword database of over 29,000 subject entries, accessible through atelephone connection.
An agreement to add Grolier'sAcademic American, a multivolume general encyclopedia, tothe CompuServe Information Servicewas jointly announced by GrolierElectronic Publishing Inc., a subsidiary of Grolier Incorporated, andCompuServe Incorporated.
The Academic American willprovide owners of personal com-
Page 2 August 1983 Business Systems Journal
Business Systems Journal August 1983 Page 3
August 1983
FRIDAY CONFERENCE PROGRAM
Intel:1l165 Bowers Ave.Santa Clara, CA 95051
PANEL: EFFECTIVE DOCUMENTATIONFriday, 5:00pm - 6:00pm Civic Auditorium
Coordinator: Fred Waters
Busine88 Systems Journal
Just send your name andmailing address to BusinessSystems Journal, 345 SwettRoad, Woodside CA 94062.
FINANCIAL MANAGEMENT WITH MICROSFriday, 3:30pm - 6:og?a:;;.dinator: Andy HYd~ivic A!!ditorium 415
The Impact of Electronic Spreadsheets in Business SpeakBob Williams, Publisher & Editor-in-Chief
Business Suftware Magazine:145:l N.E. BroadwayPMUand, OR 9i:123
Investment Software for the IBM PCAndy Hyde, Consultant
J.T.M.9:16 Dewing Ave. #ELafayette, CA 94549
Free Future Copies of theBusiness Systems Journal
TAX ISSUES OF COMPUTER PURCHASESFriday, 3:30pm - 5:00pm Civic Auditorium
Income Tax Aspects of Hardware and SoftwareT. Andrew Stokes
II nited Micro Systems, Inc.~ 11 E. River Front Dr.Tucsun. AZ 8,';719
Theresa BaudierI'nited Micro Systems. Inc.711 E. River Frunt Dr.·Iucson. AZ 85719
LOCAL AREA NETWORKSFriday, 3:30pm - 6:00pm _ Civic Auditorium 105
Coordinator: Steve PomeroyEthernet Local Area Network for the PCSteve Pomeroy
:kom1:190 Shorebird WayMountain View, CA 9404:1
Dat'ong Multilink Local Area NetworkTim Lundeen, V.P. Software Engineering
Davong Systems. Inc.217 Humholdt Ct.Sunnyvale, CA 94086
1mplementing Distributed Local Area Networks for IBM PersonalComputersJohn F. Costello, President
Xcomp,lnc.7566 Trade St.San Diego, CA 92121
Tom Burt, Software EngineerXcomp, Inc.7566 Trade St. .San Diego. CA 92121
Room 105 Room 106 Room 415 Room 421
PANEL:High
~ PerformanceNumericson the PC
Micros
Tele- EducationalIn
Communications ComputingLarge
Organizations Writing(Part I) About
Computing
Plenary Session: Room I05
- TRENDS IN PERSONAL COMPUTING
Don Esteridge, IBM
-PANEL: Rooml05
Integrated ApplicationsMicros
UnderIn
Concurrent CP1M Large
- Organ izations
(Part II) "
Tax Issues
of
ComputerFinancial
LocalManagement Micros
Area PurchasesWith In
NetworksMicros Large
PANEL: Organizations
Effective (Part III)
Documentation
Elna TymesTymes & Associates, Inc.1601 Provincetown Dr.San ,Jose, CA 95129
Fred WatersTymes & Associates, Inc.1601 Provincetown Dr.San .Jose, CA 95129
.John PruynTym.. & Associates, Inc.160I Provincel<jwn Dr.San ,Jose, CA 95129
PANEL: INTEGRATED APPLICATIONSUNDER CONCURRENT CP1M
Friday, 1:30pm - 3:30pm Civic Auditorium 105Coordinator: Gordon E. Eubanks, Jr.
Gordon E. Eubanks, Jr., V.P., Commercial Systems Div.Digital Research. Inc.160 Cenlral Ave./P.O.Bux ,0;79Pacific' Grove. CA 93950
Seymour I. Rubinstein, President and CEOMkroPrn:\:\ San Pablu Ave.San Rafael, CA 94903
Dash Chang, PresidentChang Lahs
• ;':I(KI Stevens Creek Blvd. #200San .)ose, CA 95129
Geoffrey Sinclair, PresidentWordcraft:l!l27 PennimanOakland. CA 94619
6PM
TELECOMMUNICATIONSFriday, 9:30am - 12:30pm Civic Auditorium /05
Coordinator: Andrew FluegelmanCommunications With the IBM PCAndrew Fluegelman, Editor-in-Chief
PC World Magazine;'.';5 DeHaro St.San Fran<'ifOcu, CA 94107
File Transmission Using CP/M: Bootstrapping Your Way to theCand\' StoreSteve-R. Riskin,Ph.D., J.D.
Computer Assisted Law, Inc.1:l27 Palms Blvd.Venice. CA 90291
Learning to Speak MainframeDr. E. Arlin Torbett, Dir. Systems & Technology Development
ICOT Curp.ll;l() Maude Ave./P.O.Box 7248Mountain View. CA 940:19
The PC's Role in TelecommunicationsLarry Magid
Knuwhow. Inc.4 Emharcaderu Ctr. #1970San Franci""o. CA 94 I II
2PM
PANEL: HIGH PERFORMANCE NUMERICSON THE PC
Friday, 9:30am - 1O:30am Civic Auditorium 421Coordinator: George Alexy
lPM
3PM
4PM
lOAM
llAM
5PM
NOON
9AM
MICROS IN LARGE ORGANIZATIONS (PART III)Friday, 4:00pm· 6:00pm Civic Auditorium 421
Coordinator: Steve CookMicrocomputers and Job SatisfactionPeter A. Andres
105 Spring LaneHackettstown, NJ 07840
Microcomputers in the Federal GovernmentBill Leary, Deputy Dir. of Information Resource
Department of Defenseli46 Chain Bridge Rd.Mclean, VA 22102
PC's in the Corporate Enviro(lmentSteve Cook, Technical Mgr.
PC World Magazine555 DeHaru St.San Francisco, CA 94107
Friday, 12:30pm - 1:30pm Civic Auditorium /05Coordinator: Jim Warren
Don Estridge, Vice Pres., Systems Products Div.& General Mgr.. Entry SystemsIBM. P.O. Bux 1:128Boca Ratun. FL 33432
WRITING ABOUT COMPUTINGFriday, /0:30am - 12:3Opm Civic Auditorium 421Writing for Computer MagazinesKearney Reitmann, Editor of Special Issues
PC World Magazine5.')5 DeHaro St.San Franciscu, CA 94107
Tips On Writing On Your PC,Jeremy Joan Hewes, Book Division Editor
PC World Magazine55,0; DeHaru St.San Franciscu. CA 94107
Publishing Opportunities in Personal ComputingLance A. Leventhal, Consultant
Emulative system., Co.II i22 Sorrento Valley Rd.San Diellu, CA 92121
EDUCATIONAL COMPUTINGFriday, 9:30am - 12:30pm Civic Auditorium
Coordinator: Leigh ZeitzThe Future of Learning by ComputerAlan C. Elliott
Suuthern Methudist UniversityDedman Cullege #204. Dallas HallDallas. TX 75275
H.L. GrayS"uthern Methudist UniversityDedman C"lIege #204. Dallas HallDallas. TX 75275
What Role Do Computers Play in Today's Education?Leigh Zeitz, Education Editor
Persunal Cumputer Age Magazine57:l7 Magnulia Ave. #15Whittier. CA 90601
Children, Computers & EducationTony Fabbri
Route I, Box 447Dunlap, TN 37327
Using the IBM PC to Teach Speed ReadingJanice G. Davidson, Ph.D.
Davidson & Associates6069 Groveuak Place. # 12Ranchu Pal"s Verdes. CA 90274
The Computer Tutor Project: IBM's in the SchoolJoan Targ
Interactive Sciences1010 HarrietPalu Alt". CA 94301
Jeff LevinskyInteractive Sciences1010 HarrietPalu Altu, CA 94:101
PLENARY SESSION:TRENDS IN PERSONAL COMPUTING
~ICROS IN LARGE ORGANIZATIONS (PART II)Friday, 1:30pm - 4:00pm Civic Auditorium 421
Coordinator: Phillips B. BailyMicrocomputers, McLuhan. and the Mainframe MafiaPhillips B. Baily
36150 Pauba Rd.Temecula, CA 92390
Evolution of IBM PC Use at McGraw-HillKenneth A. Hough
McGraw-Hill, Inc.Princeton Rd.Hillhtstown, N.I os.0;20
Panel: The PC in the Large Corporation: Management, Applica·tions & PoliticsPhillips B. Baily
36150 Pauba Rd.Temecula, CA 92390
Kenneth A. HoughMcGraw·Hill, Inc.Princeton Rd.Hightstown, N.) 08520
Robert W. Forstrum, V.P. M.I.S.Bekins Corp.777 FIHwer St.Glendale, CA 91201
John Toellner, President and ChairmanSpectrum International, Inc.6101 W. Centinela Ave., Suite 150Culver City, CA 90230
~ICROS IN LARGE ORGANIZATIONS (PART I)Friday, 9:30am - 12:3Opm . Civic Auditorium 415
Coordinator: Alvin S. BegunPersonal Computers In Large Organizations: Implementation andSupportAlvin S. Begun, Principal Systems Analyst
University of California426 Banway Bldg.Berkeley, CA 94720
Panel: Personal Computers in Large Organizations - Issues &AnswersAlvin S. Begun, Principal Systems Analyst
University of Califurnia426 Banway Bldll.Berkeley, CA 94i20
Milind Amladi, Senior Systems AnalystStandard Oil uf California52.0; Market St.San Francisco, CA 94105
Judy Ano, Management ConsultantC'H,pers & LyhrandI Almaden Blvd., Suite 500San .Jose, CA 95113
Coby Dunn, V.P., End User ComputingBank of America, Dept. 34:14P.O. Box 37000San Francisco, CA 941:1i
,John F. Hoover,V.P., District Financial ServicesFederal Reserve Bank of San FranciscoP.O. Box 7702 .San Francisco, CA 94120
Jay Kelley, Systems ConsultantFireman's Fund Insurance CumpaniesDept.CPSD/FOS, 1600 LOll Garno.San Rafael. CA 94911
Rosemary White, Information Services Mgr.Bechtel Puwer Cu.P.O. Box 396,'; 35O/4/A30San Francisco, CA 94119
GE's Homenetto Spur HomeAutomation Market
General electric has an-nounced a format for computerized"communication" with consumerproducts and services that the company hopes will be adopted as an industry standard in the developmentof home automation technology.
Called "Homenet," the format isa specific "language" of computercommunication rules and codes (alsoknown as a "local control network")that will allow the coordination andcontrol of electronic and electricaldevices in the home from severallocations, or by telephone from outside the home.
Home controllers such as the GEsystem use existing house wiring andelectrical current to send signals toappliances, so special wiring is notrequired. The Homenet format hastwo-way addressability, allowing appliances and sensors to send signalsback to the computer for the purposeof monitoring their status.
"An industry-wide adoption of astandard format for home control systems is necessary before the marketfor diverse consumer products andservices can grow successfully," according to Jack Francis, Systems Engineer for the GE Video Division.
For further information, contact:General Electric, Video ProductsDivision, Portsmouth VA 23705; orphone Judy Ziegler at (804)-483-5062.
Page 4
Computer Faire BecomesPrentice-Hall Company
Computer Faire of Woodside,California, has recently been acquired from Jim Warren by PrenticeHall, Inc., one of the nations'leading publishers of computer books andsoftware, educational text books, andbusiness information services.
Computer Faire is the sponsor ofthe annual West Coast ComputerFaire and currently the 1st IBM PCFaire taking place August 26 - 28,1983, in San Francisco.
Founded in 1976, Computer Faireexpositions have become the nation'slargest microcomputer trade showsfor end users. The expositions,regularly held in California, will beexpanded by Computer Faire, Inc., asubsidiary of Prentice-Hall, to otherUnited States locations to offer seminars and exhibits to a greater numberof microcomputer users.
Jim Warren will serve as Conference Chair for the 1st IBM PCFaire, and also continue with Computer Faire, Inc. as a key consultant.
David Sudkin has joined Computer Faire, Inc. and is the GeneralManager of the 1st IBM PC Faire.Mr. Sudkin, with over 20 years experience in the computer industry,has been active in BaSCOM, AFIPS,and with the Interface Group, as wellas holding key marketi~g positionswith several companies within theindustry.
Computer Faire, Inc. has an-nounced that over 70% of the exhibit
.space for the 9th West Coast Computer Faire in March, 1984, has already been taken by about 250 companies.
SATURDAY CONFERENCE PROGRAM
PROGNOSTICATIONSSaturday, 2:30pm - 6:00pm Civic Auditorium 315
Coordinator: Jim Edlin
PC Compatibility and the Portable MarketAlan Lefkof, Director of Product Marketing
GRiD Systems Corp.2,'i:11; Garcia Ave.Muuntain View, CA 94043
Future of SoftwareDr. Edward H. Currie
Lifebuat Associates16.';1 3rd Ave.New York. NY 10028
People Literacy: The Direction in SoftwareJim Edlin, President
Bruce & .James680 Beach St. #357San Franciscu. CA 94109
Current and Future Directions of the IBM PCPeter Norton
N..rton Utilities2210 Wilshire Blvd.Santa Monica. CA 9040:1
Saturday. 11:00am - 12:oopm Civic Auditorium 105Coordtnator: Jim Warren
Bill Gates, Exec. VP, Chairman of the BoardMicrosoft Corp.10700 Northup Corp.Rellevue. WA 98004
Faire SmokingBy city ordinance, smoking is permitted
only in the entrance lobby of the Civic Auditorium. It is explicitly prohibited in tileconference halls, perhaps due to limitedventilation.
PANEL: VIDEODISC: AN EMERGINGPERIPHERAL TECHNOLOGY FOR MICROS
Saturday, 2:30pm - 4:00pm. Civic Auditorium 421Coordinator: Allen Lee Adkins
Allen Lee AdkinsInterae'tive Research Corp.26,'i,'i Campu8 Dr.San Mateo, CA 9440:1
Frank McLaughlinPiuneer Vide, •. Inc.17lXI Montgomery St. Suite 221San Francisco. CA 94111
David McElhattenf)'Videu and Assuciates21:181 Stans Lanel.a~una Reach. CA 926,'i1
Wan Seegmiller, PresidentLaserVideo, Inc.112(1 Coshy WayAnaheim. CA 92806
PLENARY SESSION:TRENDS IN MICROCOMPUTER SOFrWARE
OPERATING SYSTEMSSaturday, 2:30pm - 6:00pm Civic Auditorium 415
Coordinator: Warren Craycroft
Truly Interactive Batch Files With DOS 2.0Warren Craycroft, Project Mgr.
Digital Autumatiun C..rp.2 Fifer Ave.Corte Madera, CA 9492,'i
What is Unix and How Can I Find Out More About It?Jim Joyce
International Technical Seminars,'i20 Waller St.San Francisco. CA 94117 •
Quantum's QNX Operating SystemSyd Geraghty
Quantum Software, Inc.7219 Shea Ct.San .Iose, CA 95139
Software Standardization and Your FutureC.A. Irvine
S..fTech Microsystems1688.'; W. Bernard.. Dr.San Diego, CA 92127
IBM PCUser Guide
Osborne/McGraw-Hill announcesthe publication of Your IBM PC:A Guide to the IBM Personal Computer by Lyle Graham.
Graham's book follows the sameformat as the other user guides inthe Osborne series. There is a functional overview of PC hardware andsoftware, clear step-by-step operating instructions, and an introductionto ,IBM Basic programming. Whereappropriate, the author providesdetailed explanations of the computer's internal operations for additional clarity.
For the experienced PC user,Graham covers PC DOS, CP/M-86,advanced IBM Basic programming,color graphics and sound. A chapter on trouble-shooting and IBM'sPDP (Problem Definition Procedure)is also included. Several appendices provide summaries of PC DOS,CP1M-86, and Basic commands.
For further information, contact:Osbornel McGraw-Hill, 2600 TenthStreet, Berkeley, CA 94701, (415)
Development
PLENARY SESSION: IBM PC COMPATIBLES:THE FUTURE
Saturday, 1:30pm - 2:30pm Civic Auditorium 105Coordinator: Jim Warren
Dr. Portia Isaacaon, PresidentFuture Computing, Inc.900 Canyon Creek Ctr.Richardson, TX 75080
Dr. Egil Juliussen, Chairman of the BoardFuture Computing. Inc.90(} Canyon Creek Ctr.Richard~on. TX 75080
INTEGRATED SYSTEMSSaturday, 2:30pm C:C;'~fn'::tor: Richard Ra~~;c Auditorium 105
The Communication Cosystem: An Innovative Architecture forthe Integrated Work Station Market
Fed~;~~~tF';e~{~;h~f::,ifn~nt1296 Lawrence Station RoadSunnyvale. CA 94089
Trends in Microsoftware: The User InterfaceMike Connor
MicroPro:1:1 San Pablo Ave.San Rafael, CA 94903
Software IntegrationGilbert Hoxie
Context Management Systems2:1864 Hawthorne Blvd. #101Torrance, CA 9050,'i
Personalize Your IBM PC: Integrating Application SoftwareTerry Myers
Quarterdeck Systems1918 Main St.Santa Monica, CA 90405
A New Approach to Integrated SoftwareRichard Rabins, President
Alpha Software Corp.12 New England Executive ParkBurlington, MA 01803
HARDWARE & INTERFACINGSaturday, 4:00pm - 6:00pm Civic Auditorium 421
Coordinator: Richard A. Barrett
Connecting Computers, Printers, Terminals, and ModemsMartin Seyer
American Bell:1190 S. Vaughn WayAurors. CO 80014
SCSI Complements the IBM PCRichard A. Barrett, President
Adaptive Data & Energy Systems2627 Pomona Blvd.Pomona, CA 91768
Mass Storage Backup for the IBM PCJohn Nguyen
Corvus Systems2029 O'T'MlleSan .Jose, CA 951:11
DESIGNERS' PANEL: DESIGNING HARDWARE& SOFrWARE FOR THE IBM PC
Saturday, 2:30pm - 6:00pm Civic AuditoriumCoordinator: Lionel Maxwell
Members of the IBM PC design group:IBMP.O.Box 1328Boca Raton. FL 33432
Joe Becci
Dave J. Bradley
Mel Hallerman
Bill R. Lee
Dave Litton
Tom Perry
FOR COMPUTER NOVICESSaturday, 9:30am - l1:00am Civic Auditorium 105
Coordinator: Karen Orton
Fl?rsonal Computing from Ground ZeroDave Bunnell, Publisher
PC World Magazine,'i55 DeHaro St.San Francisco. CA 94107
Overcoming Executive ComputerphobiaKaren Orton
National Training SystemsII I1 BroadwavSanta Monica: CA 90401
SATURDAY CONFERENCE PROGRAM, continued...
Voice DevelopmentSystem LetsComputers HaveT~eir Say, Centigram Corporation, a Silicon
Valley, California company specializing in products based on digitizedand compressed speech, designed theVoiceWare Development System tocreate, test and integrate speech filesinto a host computer.
"It's a development tool that allows you to custom design, experiment with and control vocabularydevelopment for your product," saidCarl Berney, vice president, corporate development.
"The VoiceWareSystem can best be compared toa sophisticated tape recorder," saidBerney. "Instead of storing information on tape, it stores it on a computer disk allowing random access tothe speech."
Formoreinformation,contact: Callan Data Systems, 2645 TownsgateRoad, Westlake Village, CA 91360,(213) 991-9156. 548-2805. TWX910-366-7277.
UNUSUAL APPLICATIONSSaturday, 12:00pm - 1:30pm Civic Auditorium 105
Coordinator: Chet Sandberg
Using the IBM PC for 35mm Slide ProductionChet Sandberg, President
Professional Computer GraphicsP.O. Box 50070Palo Alto, CA 94303
Conography Is to Curves What Vectors Are to Straight LinesLuis Villalobos, President
Conographic Corp.2268 Golden CircleNewport Beach, CA 92660
THE DBASE II DATABASE SYSTEMSaturday, 12:oopm - 1:30pm Civic Auditorium 415
Coordinator: Kevin RogersWhat is dBase II and Why Are Fl?ople So Excited About It?Adam B. Green
SoftwareBanc -661 Massachusetts Ave.Arlington, MA 02174
Kevin Rogers
How to Use dBase II Without Opening the ManualKevin Rogers, Technical Support Consultant
Axel .Johnson Corp.666 Howard St.San Francisco, CA 94105
ASSEMBLER SOFrWARESaturday, 12:oopm - 1:30pm Civic Auditorium 315
Coordinator: Vincent J. Coli
Writing Maintainable Assembly Language ProgramsSteve Newberry
Protouls2422,'i Summerhill Ave.Los Altos, CA 94022
PALASM: Doorway to the Silicon RevolutionVincent J. Coli
Monolithic Memories, Inc.217,'i Mission College Blvd. MIS 08·26Santa Clara. CA 95050
Earle JenningsMonolithic Memoriest Inc.217,'i Mission College Blvd. MIS 08·26Sant Clara. CA 91;0.'>0
VIDEODISCS" MICROS (PART II)Saturday, 12:oopm - 1:30pm Civic Auditorium
Coordinator: Allen Lee Adkins
A Technological Marriage Made in HeavenDavid McElhatten
D'Video and Associates21 :181 Stans LaneLaguna Beach, CA 92651
Videodisc Technology: Where Is It & Where It's GoingWan Seegmiller, President
LaserVideo, Inc.1120 Cusby WayAnaheim. CA 92806
Room 105 Room 106 Room 415 Room 421 Room 315
Videodiscs- For Phototypesetting& Exotic TacticsComputer With
Micros Computing for theNovices Microcomputer'(Part I) Computer
Widow(er)
Plenary Session: Room 105
TR~NDS IN MICROCOMPUTER' SOFTWARE
Bill Gates, MicroSoft
Videodiscs The
Unusual & dBase II Computer Assembler
Applications Micros Database Education Software- (Part II) System
Plenary Session: Room 105
- IBM COMPATIBLES: THE FUTURE
Portia Isaacson &Egil Juliussen, Future Computing
PANEL:
- Videodisc -An Emerging
DESIGNERS'Microcomputer
PeripheralPANEL: Technology
- Designing
Integrated Hardware OperatingPrognostications
Systems & Systems
Software
for the Hardware
- IBM PC &
Software
Diana M. RandleHarbinger Consultants259 Laurie Meadows, Suite 137San Mateo, CA 94403
PHOTOTYPESETTING WITH MICROCOMPUTERSSaturday, 9:30am - ll:ooam Civic Auditorium 421
Coordinator: Kevin Dwan
Getting Fl?rsonal With TEXNancy D. Bentley
Unidot568 Weddell, Suite 4Sunnyvale, CA 94089
Typesetting From DiskKevin Dwan
Dwan Typography427 Spring St.Nevada City, CA 95959
COMPUTER EDUCATIONSaturday, 12:oopm - 1:30pm Civic Auditorium 421
Coordinator: Barry L. Kurtz
Teaching Data ProcessingJoe Landau
Applied Software Technologies, Inc.170 Knowles Dr.Los Gatos, CA 95030
Using Computers to Help Teach Computer ScienceBarry L. Kurtz
Computer Science Dept.San Francisro State UniversitySan Francisco, CA 94132
VIDEODISCS" MICROS (PART I)Saturday, 9:30am - ll:ooam Civic Audztorium
Coordinator: Allen Lee Adkins
Interactive Video Teaching Comes of Age With the IBM PCRobert V. Whitney, President
Whitney Educational Services17i7 Borel Place Suite 416San Mateo, CA 94402
Using Technology to Learn TechnologyAllen Lee Adkins
Interactive Research Corp.2655 Campus Dr.San Mateo. CA 94403
EXOTIC COMPUTINGSaturday, 9:30am - 1l:00am Civic Auditorium 415
Coordinator: Edward Patrick
Consult-I: Developing Artificial Intelligence Systems on the IBMPCEdward Patrick, President
Patrick Consult, Inc.810 Matson PlaceCincinnati, OH 45204
Building ABetter MousetrapJean Renard Ward, Software Technical Director
Pencept, Inc.:19 Green St.Waltham, MA 02154
TACTICS FOR THE COMPUTER WIDOW(ER)Saturday, 1O:00am - ll:ooam Civic Auditorium 315
6PM
5PM
lPM
2PM
4PM
3PM
9AM
lOAM
11 AM
NOON
Business Systems Journal August 1983 Page 5
SUNDAY CONFERENCE PROGRAM
Lost Children & Lost Parents
Intelligent Technologies International Corporation, has announced asoftware package that permits usersof the firm's PC Express communications package to employ their IBMPersonal Computers for synchronouscommunications with other IBM PCsat 4800 baud over voice-grade lines.
Called PC-to-PC 4800 Baud,the new software allows users torapidly and economically transmitand receive files and electronic mailat a rate of more than one typewritten page per second. The package'sautomatic error recovery feature ensures that any data transmission errors will be immediately detected andcorrected.
According to Verlaine Crawford,Intelligent Technologies' vice president of marketing, "Users of the IBMPC can now upload and downloadfiles with other PCs -and send messages and memos at a fraction 'Of thecost of conventional 1200 baud transmission. What's more, they can restassured that the integrity of theirdata is maintained despite such ahigh transmission speed."
Crawford notes that the PC-toPC 4800 baud capability requiresboth transmitting and receiving IBMPCs to incorporate the IntelligentTechnologies software as well as thecompany's PC Express integratedhardware/software communicationspackage.
The PC-to-PC 4800 Baud package- including diskette and completeuser documentation - is priced at$350. The package will be available for delivery early in the fourthquarter of 1983.
Intelligent Technologies International was formed in January 1983to create affordable solutions for thecommunications needs of businessand personal microcomputer users.The company's products providea wide range of microcomputerto-microcomputer and microcomputer-to-mainframe communicationscapabilities, as well as a full range ofsophisticated telephone managementsoftware.
For further information, contact:Verlaine Crawford, Vice-President ofMarketing, Intelligent TechnologiesInternational, Corp., 151 UniversityAve., Palo Alto, CA. 94301, (415)3282411.
One Page/Second
The Faire is intended for matureindividuals. If you take young children to the Faire (which we do notencourage), please instruct them togo to the IBM PC Faire office ifthey get lost.
Older children, family, friends &business associates might be askedto meet you in the balcony (left,right or center; seating availableoverlooking the main arena.)
The Faire will not use the publicaddress system to page for lostchildren or adults.
Business Systems Journal
TransmissionPC-to-PC Data
IN-DEPTH TUTORIAL: MODULA-2Sunday, 3.00pm - 5:00pm Civic Auditorium 421
Coordinatur:
Modula-2: A Worthy Successor to PascalJoel McCormack -
Volition SystemsP.O. Box 12:16Del Mar. CA 92014
VENTURE CAPITALSunday, 1:30pm - :1:00pm Civic Auditorium 105
Coordinator: Frank R. Kline, ,Jr.Venture Capital and the IBM PCFrank R. Kline, Jr. President
Patific TechnllloKY Venture Fund. Inc.:1:12 Pine St. Suile 610San Francisco. CA 94104
Locating, Marketing and Finding Venture CapitalBill Lee, President
Monarrh Venture Fund1,20 S. Amphlett Suite 120San Mateo. CA 94402
Keith ThomasMonarch Venture Fund1720 S.. Amphlett Suite 120San Mateo. CA 94402
REAL-TIME APPLICATIONSSunday, 1:30pm - 3:00pm Civic Auditorium 421
Courdinator: Glenn I. Ouchi
Per.wmal Computers and Personal Instrumentation For SemiAutomated Test EquipmentDave Biggs
Nf'vada Personal InstrumentationP.O. Box 24:19Minden. NY 8942:1
Kurt Christner, P.E.Nevada Personal InstrumentationP.O. Box 24:19Minden. NY 8942:1
Laboratory Data Acquisition, Display and Reduction with theIBM PC: Chromatography Data Handlin!?Glenn I. Ouchi, Ph.D.
Nelson AnalyticalIlXl61 Bubb Hd.Cupertino. CA 95014
THE COMPUTER BUSINESSSunday, 3:00pm - 5:00pm Civic Auditorium 105
Coordinator: ,James L. Haner
Packaging and the Microcomputer Products MarketDavid Wetzel, President
COMPROMT121lJ Howard St.San Francisco. CA 94104
The Micrucumputer Managers' Association,James L. Haner, COP
Dynami(' Computer Services:18240 N. 6tb Street WestPalmdale. CA 9:1.')50
Problems of a One-Man Suftware HousePeter Norton
Norton ,Utilities2210 Wilshire Blvd.Santa Monica. CA 9040:1
Michael Shinn, President of Worldof Computers, has announced thathe will launch an international computer franchise operation from thenewly established base of operationsin Denver. The new venture, whichwill be known as "World of Computers, Inc.," will be in the business of franchising retail computerstores. The stores will specialize in selling business and personalmicrocomputer systems. World ofComputers, Inc. will offer 50 masterfranchises for large geographical territories within the United States.The master franchises will, in turn,market an eventual 1,500 individualfranchises nationally. World of Computers also plans expansion into international markets.
The average size master franchiseregion will have a population base of4 to 5 million people and will sell for$25,000 per 1 million population (total $100,000 - $125,000). Individualretail franchises will then sell for$25,000; however, this fee is expectedto rise with company growth.
Royalties, which will be paid bythe retailer, will decrease as salesvolume rises on a sliding scale froma high end of 8% down to 5%for stores which exceed 1.5 millionin gross sales. In addition, thefranchisee will contribute 1%of hisgross to a national advertising fundfor promoting World of Computersand its products.
For further information, contact:Dixie Jones, World of Computers,6600 East Hampden Ave., Denver,CO 80224, (303) 758-7777.
FranchiseOpportunityIn Computers
August 1983
BIOMEDICAL APPLICATIONSSunday. 1:30pm - 5:00pm Civic Auditorium
Coordinator: Chuck Clanton, M.D.
Computers in a Medical PracticeHank Landau, President
Data-Dex Information Mgmt.9HIKl N. Sepulveda 1150Sepulveda. CA 91:14:1
A Microcomputer Based Drug Interaction PrugramPeter Harrison, Postdoctoral Fellow in M.I.S.
llCSF Section on Medical Information ScienceHoom AI6San Francisco, CA 9414;{
Panel: BioMedical Computing IssuesChuck Clanton
HClrizon Software:!:.W Downev StSan Franci~(·o. CA 9411 'i
Hank Landau, PresidentData-Dt'x Information MKmt.9HtXl N. Sepulveda 1150Sepulveda. CA 91 :14:1
Peter Harrison, Postdoctoral Fellow in M.I.S.trCSF Section on Medi('allnformation ScienceH,.,m A16San ~'rancisco. CA 94J4:1
Bill Feaster, M.D.710 Harbor Rd.Alameda, CA 94501
Frank W. Stitt, M.D.Medix Software Systemlol, Ine.:\40 Lombard StSan Francisco. CA 941;{;l
Mark Earlbaum, M.D.ll('SF Medit'al Information Science Program,01:16 Geary Blvd. 11:1San Francisco, CA 9411H
PLENARY SESSION: VLSI
AND THE PC REVOLUTION
MICROS IN BUSINESS & MANAGEMENTSunday. 1:30pm - 5:00pm Civic Auditorium 415
Coordinator: Harry Miller
Small Business Automation: What It Takes,Joe Landau
Applied Software TechnoloJ{ies, Inc.170 Knowles Dr.Los (;alos. CA 900:lO
Computers in ManagementTony Fabbri
Route 1 Box 447Dunlap, TN 37327
PC'" in the Corporate Suite: Uses & ApplicationsRon Posner
National 'T'raining SystemsI [J I BroadwavSanta Monica: CA 9040!
Integrating PC's in a Mainframe EnvironmentHarry Miller, Editor
PC World Magazine;););) DeHaro St.San Francisco, CA 94107
Starting a Business With Your ComputerDaniel Ashby, President
Sector SoftwareP.O. Box "H,;San Mateo. CA 94401
PC Proliferatiun: How tu Control and Take Advantage of PC's inthe MIS/DP EnvironmentCharles Morel, President
CXI. Inc.IlKIII N. Foothill Blvd.Cupertino. CA 9,')014
Sunday. 12:30pm 1:30pm Civic Auditorium J05Coordinator: Jim Warren
David House, Vice President, Gen'\ Mgr.Intel Corp..lOt};> Howe rs Ave.Santa Clara. CA 9,,0,,)1
Room 105 Room 106 Room 415 Room 421
-Financial
Word & Marketing Computer
Processing Accounting Software Languages
Applications-
Plenary Session: Room 105
- VLSI AND THE PC REVOLUTION
David House, Intel
Venture Real-Time
Capital Applications
Micros
InBiomedical
BusinessApplications
&
TheManagement In-Depth
- Computer Tutorial:
Business Modula-2
Page 6
4PM
3PM
2PM
WORD PROCESSINGSunday. IO:30am - 12:30pm Civic Auditvrium J05
Coordmator: Mark Lees
Scientific ur Exutic Word Proce""in!? for the IBM PCDr. Larry Goldstein
Hobert .1. Brad~' Publishing:2 Red~ate CourtSil\'E'r Sprin~l'. MD 20904
What Makes A Good Word Pruce""ing ProgramCamilo Wilson, President
I.ife-tre-€' Software. Inc.~ II Pacific St. Suite:lI;,Montorey. CA 9:1940
Spellbinder - Mure Than Just A Word PrucessorMary Lynne Robinson, Dir. of Education & Support
\fark I Consultants & Davis Computer etr.P.O. Box ,,(XX)Da,is. CA 9,,61,
Wurd Processing Doesn't ByteMark Lees
Speech & Communication Consultant1:\76 :12nd A,e.San Fran{'isco. CA 94122
NOON
5PM
MUMPS - Another Language for the IBM PC.J. Edward Volkstorf
~ew Venture Svstem!'iBox 2141 .Chesapeake. VA 2:1:120
Introduction to APLAllen J. Rose, Consultant
STSC. Inc.211" Eo .Jefferson St.H,K'k,ille. MD 208,,2
11AM
FINANCIAL & ACCOUNTING APPLICATIONSSunday. 10:30am - 12:30pm Civic Auditorium
Coordinator: W. Robert Knapp, Jr.
Using Cumputers To Plan For ProfitsMichael J. Cummins
Petrinovich. Pu~h & .JoneslIXl Park Center Plaza 11400San .Jose. CA 95120
Inventory ManagementW. Robert Knapp, Jr., Vice President
Retail Solutions, Inc.1211 Alderw,.,d Ave.Sunnyvale. CA 94086
Accounting Software for the IBM PC/XT: What Tu Look ForSherry D. Knight, CPA
KniKht & Company. CPAs6644 Hearlw,.K1 Dr.Oakland. CA 94611
MARKETING SOFTWARESunday, W:30am - 12:3Opm Civic Auditorium 415
Coordinator: Gene A. Finkler
Measuring Quality and Testing Thoroughness uf IBM PC ApplicatiunsEdward F. Miller, Jr., Technical Research Dir.
Software Research Association"HO Market St.San Francisco. CA 94104
Marketing Software Effectively and Inexpensively: PC DemoRichard Alber
:3853 18th St.San Francisco, CA 94114
Verical-Market SoftwareGene A. Finkler
Silicon Valley Micro~010 M,."p~rk Ave., 1121:1San .Jose. CA 95117
How to Win Fame and Fortune by Marketing Your Own SoftwareLeon A. Wortman
Succe8~ Analysis Corp.,4:1 Holly Dr.Palo Alto, CA 94:10:1
lOAM
COMPUTER LANGUAGESSunday. IO:30am - 12:30pm Civic Auditorium 421
lPM
...
As of August 4th:ABM Computer SystemsACI Computers Corp.ACP Technology Center, Inc.AIDS Computer CentersAST Research, Inc.Abacus AssociatesAbacus+Add-MEMAdvanced Software InterfaceAlexander Grant & CompanyAlmanac Computer Supply Co.Alpha Software Corp.Amber SystemsAmerican Ink Products Co.American Training InternationalAnadex Inc.Analytic Information Processing, Inc.Analytical Engines, Inc.Anchor Pad of Northern CaliforniaApatov DesignsApparat, Inc.Applied iArchive CorporationAshton-TateAvalon Hill Microcomputer GamesAwarecoAxel Johnson Corp.BASCBDSBIT Software, Inc.Bay Area Computing GuideBemis Company, Inc.Ben Torres Ribbon ServiceBenchmarkBerkeley MicrocomputerBest Programs, Inc.Bickle Enterprises, Inc.Blaise Computing, Inc.Bluebush, Inc.Business Computer SystemsBusiness SoftwareBusinessland, Inc.c-systemsCALCBS EducationalCTS Services, Inc.CXI, Inc.Call Manager, Inc.Capro, Inc.Carousel MicroTools, Inc.Casemaker, TheCasemaker, TheCses Inc.Cdex CorporationCelestial Software, Inc.Central Point Software, Inc.Chen Information Systems, Inc.Chiropractic Information BureauCody's BooksCogent Data Technologies, Inc.Colby ComputerColumbus Books, Inc.Communications Packaging/CompromtCommunications PackagingCompaq Computer Corp.Comprehensive SoftwareCompuLine CorporationComputer Biz, Inc.Computer ClassifiedsComputer ConnectionComputer Discount ProductsComputer GreetingsComputer Intelligence CorporationComputer Professionals for Social Respon
sibilityComputer-AgeComputerland of San FranciscoComputing!Comsis Consulting
Condor Computer Corp.ConnexionsConographic CorporationCorona Data Systems, Inc.Corvus SystemsCourseware, Inc.Creative Research SystemsCrunch SoftwareCuesta Systems, Inc.Custer ComputersCustom Computer FurnitureCybernetic Micro SystemsCygnet Technologies, Inc.CypherCypress SoftwareData Base DecisionsData*Easy SoftwareDatamac Computer SystemsDeltak Microsystems, Inc.Desktop Computer SoftwareDiablo Valley PCDiamond Software Supply, Inc.Digital Deli Computer StoreDigital Marketing CoordinatorDisCopyLabsDisc Tech One, Inc.Disclone CorporationDiscortex Corp.DitechsDurant SoftwareDysan CorporatonE/Z CAD Inc.Eagle Computer, Inc.Edco Electronics, Inc.Edick-Gee Computer Covers800-Software, Inc:Emerging Technology Consultants, Inc.Encyclopaedia Britannica, Inc.Enter Computer, Inc.Europro, Inc.ExecuwareFMJ, Inc.FRA, Inc.FlipTrack Learning SystemsFormaster CorporationForth TechnologyHeigen CorporationHercules Computer TechnologyHewlett PackardHome Base SupplyHouston InstrumentI. B. MagazetteIBM Corp.IBM Personal Computer Club - S.F.INET CorporationIndependent Computer Consultants Assoc.Individual Software, Inc.InfoWorldInformation Unlimited Software, Inc.Insoft, Inc.Intel CorporationIntelligent TechnologiesInteractive Sciences, Inc.International DiskInterphase CorporationJNZ, Inc.JWK EngineeringJade Computer ProductsJobline
. John Bell Engineering, Inc.John Wiley & SonsKawa Systems Int'l.Kennen PublishingKey SolutionsKey West Business SystemsLNW ComputersLPKF PacificLassen Software, Inc.Lexisoft, Inc.Lifeline Information System, Inc.
Lifetree Software, Inc.Lightning Software, Inc.Logical SystemsLogitechMAl Sorbus ServiceMB International, Inc.MPA Insurance Services, Inc.Madera Group, TheMarc Software InternationalMarin Computer CenterMarina Business Systems, Inc.Mathtech, Inc.Max Software Publishing, Inc.Maxell Corporation of AmericaMediSoftMemory Technologies, Inc.Mercator CorporationMetrosoft, Inc.Micro Business ApplicationsMicro Courseware Corp.Micro Data TekMicro Discovery MagazineMicro Flash Computer SystemsMicro Focus, Inc.Micro Information Publishing, Inc.Micro LineMicroGraphics TechnologyMicroPotentialsMicroPro International Corp.Microcomputer Business Industries Corp.Micron Technology, Inc.Microtie Systems Corp.Mitsuba CorporationMonarchy Engineering, Inc.Morgan Computing Company, Inc.Mountain Computer, Inc.Mouse Systems Corp.National Memory Systems Corp.Network, Inc.Next Generation SystemsNovation, Inc.Novell, Inc.Number Cruncher Statistical SystemsOh So SoftwearOlive Branch SoftwareOmega ElectronicsOrange Micro Printer StoreOrion SoftwareOsborne/McGraw-HillPC CentrePC SupplyPC World Communications, Inc.Panamax Line ConditioningPeachtree Software, Inc.Pegasus Computer PeripheralsPencept, Inc.Performance Dynamics Assoc.Personal CAD Systems, Inc.Personal Computer AgePersonal Micro Computers, Inc.Persyst-Personal Systems Technology, Inc.Phase One Systems, Inc.Plantronics/Frederick Electronics Corp.Prentice-Hall, Inc.Prentice-Hall, Inc.Prentice-Hall, Inc.Presta Digital, Inc.Price WaterhousePrinceton Graphic SystemsPrism Computer Systems, Inc.Professional Computer Graphics, Inc.Professional Software, Inc.Professional Systems Corp.Promedics Data Corp.Proper SoftwareProtoolsQuadram CorporationQue CororationQuest Computers, Inc.Quicksoft
RAC·ComputersRTCS/Real-TimeRaytronicsReadiWare Systems, Inc.Reference MagazineRenaissance Technology Corp.Reston Publishing CompanY,Inc.Robert J. Brady Company, TheRobotics Society of AmericaRogue River SoftwareRoland Corp USS.V.C.S.STSC, Inc.Samna Corp.San Francisco IBM PC User GroupSanta Clara Systems, Inc.Satellite Software InternationalScitor Corp.Screen Data Corp.Sentinel Computer ProductsSigma Designs, Inc.Simple Software, Inc.Small Business TechnologySoftCraft, Inc.Softalk Publishing, Inc.Softsel Product ServicesSoftware Connections, Inc.Software GaloreSoftware MagicSoftware Options, Inc.Software Publishing Corp.Software Strategies, Inc.Sorcim CorporationStacey's BooksStanford Bookstore - Palo AltoStorex CorporationStrategic Simulations, Inc.Sunol SystemsSure-Wing SystemsSwitalski Computer SupplySymmetric Software, Inc.TPS ElectronicsTall Tree SystemsTallgrass Technologies Corp.TechArt AssociatesTechne Software Corp.Tecmar Inc.Televox InternationalTexaSoft, Inc.Thoughtware3 Com Corporation3Design3M/Data Recording Products DivisionTime Arts Inc.Trade WestTymes & Associates, Inc.Type Source, Inc.ULKA CorporationUSI Computer ProductsUSUSUnited Computer Corp.Urban Pacific Data ServicesUser's GuideUveon Computer Systems, Inc.Vertex SystemsVisiCorpWadsworth Electronic Publishing Co.Wall Street Software, Inc.Westminister Software, Inc.Wood & Clay Hi-Tech GamewareWoodpecker Mfg.Word AssociatesXebecXor CorporationXycor International, Inc.Zencom, Inc.Zenith Data Systems Corp.Ziatech Corp.Ziff-Davis Publishing Co.Zyword Corporation
..
Business Systems Journal August 1983 Page 7
--------------------------------------------------,SEMINARS
to be held at the
IBM PC FairePersonal Computer Networks: Getting Down to BusinessSession: F1 (Fri-8/26/83, 1:30 to 5:00, $55)
This seminar deals with the problems and solutions facing an organization with thetask of tying together the various micro's on the market. Topics include:Hardware/Software Considerations; The Communication Mode; Software; ResourceSharing; Security &Data Sharing.
dBASEl'·' II FundamentalsSession: F2 (Fri-8 /26 /83, 10:00 to 1:30, $55)
An introduction to the most widely used data base system available for the IBM PC.This seminar will present an overview to dBASE II functions and capabilities along withspecific examples of how to establish & use dBASE II. Topics include: Create and Modify aData Base; Enter Information; Ad-Hoc Inquiries; Report Generation; Indexing & Sorting;Developing a procedure.
dBASE'" II ProgrammingSession: S1 (Sat-8 /27/83, 10:00 to 5:00, $95)
This seminar will prepare you to develop application systems on the IBM PC utilizingthe dBASE II programming language. Subject matter covers: Data Base Design andCreation; a presentation of the dBASE " language syntax; Procedure Calls; CreatingScreen Formats; Indexing; performance considerations and utilities.
Advanced dBASE"" II TechniquesSession: N2 (Sun-8 /28 /83,10:00 to 1:30, $55)
This seminar will cover advanced topics and will benefit the attendee with prior dBASEII experience. Specific areas include: Combining dBASE II commands; Advanced dBASE IIProgramming; Linking Multiple Files; and other "Gerson's dSECRETS" as published inThe Data Base Advisor' Magazine.
Integrating Personal Com puters In The Corporate EnvironmentSession: F3 (Fri-8/26/83, 10:00 to 5:00, $95)
At this seminar you will learn how to put the personal computer to work for theindividual and the corporation and plan for it's integration. Office automation is happeningnow; whether one by one, department by department or through centralized purchasing.Integrating existing micros into the corporate system or adding new ones, requires anapproach based on proven techniques. Without a systematic pian for managing theinformation of both personal computers and established corporate data bases, the"information management" equilibriu m is lost and problems result. This seminar IS
recommended for any manager, administrator or decision maker responsible forimplementing Office Automation or the proliferation of Data Processing resources in theirorganization.
Problem Solving with MultiPlan 1M
Session: F4 (Fri-8/26/83, 1:30 to 5:00, $55)This seminar will cover the fundamental and advanced features of the most powerful
spreadsheet available. Topics covered include: editing, sorting. iteration techniques,linking multiple spreadsheets and other features.
How To Select A Personal or Business ComputerSession: S2 (Sat-8/27 /83,10:00 to 5:00, $95)
At this seminar you will learn how to select the features you need... What to look for--and look out for-- in your hardware and software ...How to determine what tospend.. .Determine what size computer you really n.eed...How to select the right softwarepackage...How to simply define your computer system requirements...How to select thebest system and suppliers ... and much much more. This seminar is recommended for anyindividual responsible for the selection of a Personal or Business Computer.
Lotus".l 1-2-3 Advanced TechniquesSession: N1 (Sun-8 /28 /83,10:00 to 5:00, $95)
1-2-3 is the new software sensation that integrates spreadsheet, data base andgraphics features. This seminar goes beyond the typical introductory class, showing youmany different advanced techniques that put 1-2-3's remarkable features to work. Topicscovered include: optimum spreadsheet design, data base query, graphics, macroprogramming & testing, menu generation, input data validation and sharing data withother programs and computers
Project Management Survival CourseSession: N3 (Sun-8 /28 /83,10:00 to 5:00, $95)
This seminar offers a "no-nonsense" approach to the successful application of ProjectManagement Skills, which is rapidly becoming one of the most critical tools of today'scomputer professional. All participants will learn a practical approach on how to developa Project Plan; Estimate, Schedule, Control and Manage their Project. This Course isI ntended For, Any: - DP Manager; Project Manager /Leader /Particlpant; LeadProgrammer /Analyst; Software Engineer; Corporate Project Manager (DP and non-DP).
How To Become A Computer ConsultantSession: N4 (Sun-8 /28/83,10:00 to 5:00, $95)
This seminar is designed to show you that while consulting is not for everyone, forthose it appeals to, success can be virtually unlimited..as long as you know the ropes.The need for experienced programmers and computer professionals has never ueen .greater. This day long session will show you How to: begin tools of the trade ...sellyourselLfind markets ... evaluate your skills and the clienfs set fees ... expand yourbusiness...haridle money and legal matters...c1ose the sale...and much much more.
-----------------------------------------------INSTRUCTORS
Make checks payable to ADC Associates.
..
Instructor For Sessions: F1, F2. S1Jeff Cassel is with Slavin Associates, a management consulting firm specializing in
helping business to manage and control the computer through Project Management andExecutive Education. Mr Cassel specializes in the use of small computers in the businessenvironment. His 16 year career in data processing includes technical support andsystems management.
Instructor For Session: F1Bill Slavin is the President of Slavin Associates a Management Consulting firm
specializing in assisting client companies, to develop strategic systems planning. He is aCertified Management Consultant (CMC) who has been consulting for the past 15 years.A past president of ASM and a frequent speaker before professional groups. He is amember of the National Speakers Association and is the west coast seminar leader forthe American Management Association's course on. ''The Fundamentals of DataProcessing for the non-EDP Executive".
Instructor For Session: F4Chris Doner a member of Alex Systems has 5 years experience in the computer
industry. He received his BS from Syracuse University and his MS from Michigan StateUniversity. The focus of his graduate work was applied Mathematics and ComputerSimulation. He is familiar with a wide variety of hardware and software. He is active as aconsultant for MicroPro International and Voice Recognition Systems.
-------------------------How To Register
All seminars will meet in San Francisco's Civic Auditorium, in the Civic Center. Theseminar registration fees noted above do not include the IBM PC Faireregistration /admission, which is $18 additional. If you register for more than one seminaryou only pay the Faire admission once.
These seminars are expected to be heavily subscribed. Since enrollment is limited,pre-registration is highly recommended. You can register for the Faire and theseseminars by phone or mail, to the address below.
At any time during the IBM PC Faire .you may register for these seminars on afirst-come, first-served basis at the Seminar Registration Desk located at the east (LarkinStreet) end of the Civic Auditoriu m Front Lobby.
For Registration & Information on These Seminars:
ADC/Seminar Registration Bureau960 San Antonio Rd, Palo Alto, CA 94303(415) 493-5500
Instructor For Session: N2Alex Gerson, President & CEO, Alex Systems. Has 8 years experience in Data
Processing. He received his BS in Mathematics from the University of Mexico and hisMasters degree in Operation Research from Stanford University. He has proven hiscapabilities with a wide range of computer software. Mr Gerson has developed softwarefor several firms in the San Francisco Bay Area, including Arthur Andersen & Co, StanfordUniversity and Lehman Bros.
Instructor For Session: N4Dick Kent has spent 23 years in the data processing profession; the last fifteen as a
consultant. He is the president of DLM Consultants, Inc. He is a member of ACM and theICCA. he has taught DP courses at N~w York University and DeAnza College. With AlanCanton. he co-authored the book "ComputerMoney, How to Make it in Data ProcessingConsulting".
Instructor For Session: N4Alan Canton has been a consultant in Data Processing for over ten years. He is the
President of Computer Programming Associates, a programming and educationalconsulting firm in the Sacramento Area. He has taught data processing at the College ofMarin. He is the co-author of "ComputerMoney", he is a founding member of theIndependent Computer Consultants Association.
Instructor For Session: N1Dick Anderson is the Director of Advanced Micro/Mainframe Solutions, a consulting
firm specializing in developing software for the IBM PC. He has been in the dataprocessing field for 17 years, has taught at John F. Kennedy University, and has givenseminars and workshops for the last 8 years. He is in the process of writing a book onadvanced spreadsheet programs.
Instructor For Sessions: F3, S2. N3Arnold Roberts has spoken before groups of the Data Processing Management
Association (DPMA), Association for Systems Management (ASM), and the Associationfor Computing Machinery (ACM). He was selected to speak at the 1983 Rocky MountainData Processing Expo & Conference and at the 1983 National Computer Conference(NCC'83). He has over twelve years experience in the field of Business Data Processing,with a strong background in systems analysis and design, technical support, in-housetraining and project management. He formed ADC Associates in 1980 which providesin-house training as well as assisting corporations in the selection and integration ofPersonal Computers.
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