Romancing the Media How speakers and trainers can create a buzz in the media

ANDREW CHOW

What will this be?

YOU

What kind of News Maker?

Ice Breakers

Understanding Publicity

Which programs on Singapore Radio are suitable for you?

Expert Views

Daily Motivational

Group Interactive

Conversational

Business Nuggets

Malaysia (BFM 89.9, the Business Radio) • Open For Business

– (10am weekdays) publicises interesting start-ups

• Raise Your Game – (11am weekdays) offers personal development opportunities,

• Techtalk – (weekday noons) helps to demystify technology and harness it

for business owners

• The Resource Centre – (1pm weekdays)

Making a Connection with the Media (Singapore & Malaysia)

Do your research on media/press related to your field

Write your press release the way you want it to be Read

Start Communicating with them even before you have a story

Organise a joint-event with the media

How to Propose a series of Talk Shows/Interviews

Start with a general overview

Prepare all the Questions for your Host

Prepare 2 versions of answers: Short & Long

Leverage on current hot topics (link to your forte)

Becoming a Regular Guest How to get invited back on radio over

and over again

Mention other topics of interest in the conversation

Remember the host’s Professional Interest

• Recommended other great guests to their shows

Remember the host’s Professional Interest

Refer other speakers to radio host

Michael Podolinsky

Make your pitch only at the very end

After the interview, fulfill all promises made on air quickly

Build Rapport with Host on air Enjoy the Conversation

• Arrive early to have a casual chat with the host

• Alert the host for any potential question you wish to avoid during the show

• Never ask the host for an endorsement

• Continue chatting even when you are off air, taking a break

• Be Personable (mention the host name often)

• Prepare give-away to listeners

How to leverage on media features for marketing?

Share on Social Media

• Slideshare : Powerpoint

• Podcast : Radio

• Youtube : TV

• Blog : transcript of interview

Spin it on other Mass Media

• Send info to other media for new pitches

• Follow the format and record your own version

Questions & Answers

"Meet the Entrepreneurs Charity Concert 2012"

Monday, 16th January 2012 Serangoon Gardens Country Club

7pm-10pm