Post on 01-Jan-2016
transcript
Ron Marchant CB FRSA
WIPO INTER-REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY, IN PARTICULAR TRADEMARKS
AND GEOGRAPHICAL INDICATIONS, IN CREATING, DEVELOPING, AND STRENGTHENING A NATION BRAND
PROPOSED SURVEY OF CURRENT POSITION AND POTENTIAL
PRAGUE, 26 & 27 NOVEMBER 2009
Ron Marchant CB FRSA
Outline
• Purpose of survey• Products covered by IP• Image of Country• Opportunities• Key players• Possible questions
Ron Marchant CB FRSA
Purpose of Survey
• What is current position– Products – Image of country– Who is doing what?
• Opportunities
• Next steps?
• Who?
Ron Marchant CB FRSA
Products covered by IP
• Artefacts
• Clothing and textiles
• Foodstuffs
• Beverages
• Manufactured goods
• Works of art
• Music
Ron Marchant CB FRSA
Image of Country
• History• Culture• Geography and wildlife• Tourism• Experience of visitors
– Airport– Hotels– Transport
Ron Marchant CB FRSA
Opportunities
• New products• Key historical points• Key cultural issues
– Art and sculpture– Architecture– Music– Artefacts
• Tourism growth• Regional characteristics
Ron Marchant CB FRSA
Key Players
• Private sector• In government
– Leadership– Culture– Tourism– Agriculture– IP Office
• Partners
Ron Marchant CB FRSA
Possible Questions - 1
• Are there products characteristic of your country available on the market?
• If so, what are they?• Are they protected by IP• Who owns the IP• Are there products produced in your country that
could potentially be protected as characteristic of your country, but at the moment are not?
• If so, who produces them?
Ron Marchant CB FRSA
Possible Questions – 2
• Are there specific features which characterise your country– In its history?– In its culture?– In its geography and wildlife?
• Do you market your country based on any of these?
• If so, which?• Who is responsible for such marketing
Ron Marchant CB FRSA
Possible Questions – 3
• Who are the key players and organisations responsible for creating product and country images and protecting them?– Private sector– Public sector
• Who are the key decision makers in this area?• Do you wish to undertake further work to develop
these issues?• Do you wish to call upon WIPO assistance?