Post on 30-Dec-2015
transcript
Rotary District 7930
Long Range Public Relations Plan
2013-2016
Rotary District 7930 Public Relations Committee
• Josh Arnold• Tracy Arabian• Joan Arsenault• Jo Broderick• Nanci Carney• Tanya DeGenova• Carole Elliot• Toni Joerees
• Amy Luckiwicz• Peter Majane• Betsy Manzilli• Bonnie Michaleas• David Olson• Brenda Smith• Bob Wicks
The District Public Relations Team
• Josh Arnold Chairman 2012-2015• Led the development and deployment of
District’s PR long range plan, Media guide, Media aggregator, PR awards, PR Tool Kit & expansion of use of social media in district PR endeavors.
• Past President Gloucester Club• Multiple Paul Harris Fellow• Rotary Zone 32 Assistant Public Image
Coordinator 2013 -2015• Zone Presenter on PR/ Social Media
Connecticut Success Forum, Northeast PETS, presenter on PR at district meetings
• Received training in Chicago as part of joint Zones 24 & 32 collaboration 2014, 2015
• Host of Rotary Radio Hour on internet’s MSO Web Radio.
• Published Author, Radio Show host, past cable TV host, Adjunct College Professor, Educational Consultant/Advocate for Children with Special Needs
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team
• Joan Arsenault
• Current Assistant Governor
• Past President Ipswich Rotary Club
• Past member of Ipswich School Board
• Past & Current Co Chair of District Conferences
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team
• Jo Broderick• Past President of Beverly
Rotary Club• Assistant to the President of
Montseratt College of Art• Prior work in Journalism• Serves as member of the
Media Crisis Management team
• Serves on Public Relations Awards Sub Committee
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team• Toni Joerres member of multiple clubs, currently
Gloucester MA in district 7930• Bar Harbor Maine Club chair of multiple
committees, Programs, Scholarship, Community Service, Membership, RYLA.
• District level RYLA Counselor 5 years• District Membership Chair 2 years• Zone level: New Generations Task Force 1 year.• Speaker New Generations Task Force Training
Seminar Newark NJ• Speaker Zone Institute Lake George NY• Speaker Presidents Conference Salt Lake City
Utah.• Spoke at International Conference Barcelona
Spain• Featured in Rotary Magazine• Speaker at clubs in multiple states, and Canada• District 7930 PR Awards sub committee• Contributing member of district Long Range PR
Planning Committee
The District Public Relations Team
• Nanci Carney• Past President of Greater
Salem NH Club• Member of Media Crisis
Management Committee• Member of District PR
Awards Committee• Contributing member of
district Long Range PR Planning Committee
The District Public Relations Team
• Tanya DeGenova• Retired member of FBI• Worked on investigations of
Assassination attempt on President Reagan, and Oklahoma Bombing
• Owns and operates international Security company
• Frequently appears on National Media as Law Enforcement Spokeperson.
• Past Marblehead Public Relations Chairwoman
• Current Marblehead Club President• Serves on Research, organization and
documentation sub committee of District PR Committee
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team
• Brenda Smith Esq.• Past President of Salem MA Rotary
Club• Past Human Resources and Public
Relations Senior Executive• Participates in Iron person Triathalons
for charities Internationally• Founding Executive Director Center for
Entrepreneurship at Endicott College • Adjunct Professor Salem State
University• Member of District Media Crisis
Committee• Member of District PR sub committee
on Research organization and documentation
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team
• David Olson• Editor Salem Evening News• Past Editor Gloucester Daily
Times• Past member of Gloucester
Rotary Club• Current member of Beverly
Rotary Club• Current Chairman Beverly PR
Committee• Member of District Media Crisis
Management Team• Member of District PR Media
Directory Committee• Contributing member of district Long
Range PR Planning Committee
The District Public Relations Team
• Bob Wicks• Current Assistant Governor• Past Ipswich Club President• Current Club PR Chairman• Current RLI Facilitator, Rotary
Leadership Institute for Northeast America
• Current Member, 7930 Technology and Communications Committee
• Member of District PR sub committees for PR Awards, and District Media Guide
• Current PR Chair for Ipswich Rotary Club
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team
• Peter Majane• Past North Reading Club President• Current Tri-district Public Image Chairman• Current District Membership Chairman• Current Rotary Visioning Coordinator• Current Assistant District Governor• Member of District PR Awards Committee• Member of District Media Directory
Committee
• Contributing member of district Long Range PR Planning Committee
The District Public Relations Team
• Amy Luckiwicks• Past President of
Wakefield Rotary Club
• Current Assistant Secretary 7930
• Co-chair of District Polar Plunge Committee
The District Public Relations Team
• Betsy Manzilli• Past President of the
Hamilton Wenham Club
• Chairwoman Rotary Youth Exchange
The District Public Relations Team
• Bonnie Micheleas• Past President
Haverhill Rotary Club
The District Public Relations Team
• Carole Elliot
The District Public Relations Team
• Tracy Arabian• Co Chair District
Polar Plunge Committee
• Chair of Gloucester Public Relations Committee
Year 1 Goals & Objectives
Planning & Development
Create Infrastructure
Research, SurveyDevelop outline
For DistrictLong Range PR
Plan
Develop MultiMember PR Committee
Increase from 2Encourage Clubs to
appoint PR Designees, increase from 19 total
DevelopDistrict WideMedia Crisis Intervention
Team
Year 1 Goals & Objectives
Communications
Provide ongoing PR Updates to Dist. Ldshp
Team & Forums
Continue Rotary Radio Hour, Share Guest’s
Rotary Stories
Use Club Runner SoftwareFor Communication &
Documentation Access for Dist Com.
& Club PR chairs
Develop Set of TipsTo share with
Club Level personnelTo Assist with PR
Endeavors
Use Photos to“Give Camera” to District and Club
Activities
Year 1 Outcomes From Goals & Objectives
Planning & Development
Create Infrastructure
Long Range Public RelationsOutline was developedIt proved most helpful
In developing The actual plan.
Media Crisis Team was Established see follow up
Slides for details
District PR committee Expanded from two to 13 in
Year 1Future focus needs to be on
Developing out the teamAnd expanding the
Workload with some additionalFocus on specialization
Year 1 Goals and Objectives
Social Media
Do Research to provide Literature to district &
Club level folks to Support use of
Web pages, linked inFacebook & Social
Media.
Enhance offerings Using Social Media to Share
Rotary Stories, Rotary inAction, Rotary Fellowship
At the district and club levels.
Encourage Rotarians to joinFacebook, Linked in, and
To participate, and contributeTo each medium
Post and interact with folksFrom Linked in GroupsEncourage district folks
To join linked in rotary groups
Year 1 Outcomes Media Crisis
Intervention Team
Beverly PR ChairDavid OlsonEditor Salem
Evening News
Past President Beverly ClubJo Broderick
Past President Greater Salem Club
Nanci Carney
Past PresidentSalem MA Club
Brenda Smith Esq.
Year 1 Outcomes Media Crisis
Intervention Team
Team Reports Directly to
District Governor Members rotate based on
Calendar Cycle
All Team Members have Met with District PR Chair
Reviewed publicationBy RI on
Media Crisis Management
Contact information of TeamFurnished to incoming District
Governor at point of transition
Protocol is Club PresidentReaches out to Governor
Governor after fact findingCalls Team and member or Members convene to assist
Club on Media AspectsOnly.
Year 2 Goals & Objectives
Continue existing InfrastructureDevelopment
Efforts Expand Scope & Range
Push toward year 3Deliverables
Provide more focusOn social Media
FacebookLinked InTwitter
Continue with RotaryRadio Hour
Let RotariansTell their Story
Research &Development
Of PR Tool KitFor clubs
Year 2 Goals & Objectives
Communications
Continue to provide ongoing PR Updates to Dist. Ldshp
Team & Forums
Continue Rotary Radio Hour, Share Guest’s
Rotary Stories
Use Club Runner SoftwareFor Communication &
Documentation Access for Dist Com.
& Club PR chairs
Develop Set of TipsTo share with
Club Level personnelTo Assist with PR
Endeavors
Use Photos to“Give Camera” to District and Club
Activities
District PR Year II Outcomes
Media Crisis Team Met reviewed
Procedures and protocols
Greater inclusion of Data on District
ClubrunnerBut to no avail Club PR chairs
Need to integrate useOf clubrunner as part of
Their PR Efforts
Facebook “give the camera”
Focus wellReceived
Enhanced number of Members, and visits
For district and club pagesMore contributions for Linked in
Research for PR toolKit completed. Could not gain
Consensus from otherDistrict committees to share
Information with district clubs.Product created but
No distribution.
District Goals & Objectives Year 3
Continue District PRInfrastructure Development
Focus on DeliverablesAnd convey successes
to others by showcasingDistrict 7930’s PRAccomplishments
Produce DistrictLong Range
PR Plan Establish PR Awards for
2014-2015 year
Publish Tool Kit for District Clubs
Share District 7930Tool Kit
With others Via social media
Publish District Media GuideFor use by District PR
Assist Clubs In deploying R.I. Showcase
District Goals & Objectives Year 3
Continue Rotary RadioShow, let Rotarians share
Their stories. Expand toUse social media to connect
With other RotariansAs guests on Show
Provide continuedSupport for District
Efforts, amongThem DistrictPolar Plunge
Create news aggregating Alert and post articles
Relevant to District 7930On district facebook
page
Continue to Use photos for
Year ending albumsFor DG andTo post to Facebook
District Goals & Objectives Year 3
Give talks at club levelsTo highlight the infrastructure
Development of districtPR Plan, and resources
Available to clubs For Public Relations
Public Image
Develop inroadsFor years four and
Five for CableAnd Video production
To support PR/PI Efforts and programming
Develop listing of Vendors and products
To share with Clubs for PR
Related Products
Prepare final report on District Public Relations
For past three yearsWith recommendations
For changesUpgradesExpansion
And redirection