ROUTEROUTE

HOSPITALITY DIVISION

CATERING & SHIPCHANDLING

FASHION & EYEWEAR

CAFÉ & RESTAURANT

RETAIL & FOOD SERVICE

31 YEARS 80 GLOBAL BRANDS

2500 PRODUCTS 20 COUNTRIES

HALAL FOOD

HALAL CERTIFICATION APPLIES TO:

1. Meat & Poultry

2. Any food products that contains, meat, poultry & animal fat

3. Animal byproducts used as an ingredient:

• Chicken or Beef Stock

• Gelatin

• Animal rennet

Updated as of 14th October 2015

SWOT ANALYSIS

From a Food Importers Point of View

• Strong Government support • Halal-only meat/poultry permitted • Drive to promote Dubai as Islamic

Economic Capital vision • Developing Standards & hosting strong

Halal Food shows

• Certification issues

• Reliability & authenticity of products claiming to be Halal

• Absence of efficient scale of

production

• Growing population

• Halal trend not only in UAE but broader Middle East

• Expected growth in Food trade

• Absence of multiple global brands

HALAL FOOD in UAE

• False usage of Certificates • No World-wide body/standard for

Halal Certification

STRENGTHS WEAKNESSES

THREATS OPPORTUNITIES

Bhushant J. Gandhi

In conclusion,

the success of Halal food does not only lie on a single entity.

Support and collaboration between all parties which include Halal

food manufacturers, slaughter-houses, service providers, Halal

authorities, governments or government agencies, Halal institutes,

consumers are all needed to have a wholesome and

successful Halal program.