Post on 18-Sep-2014
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WEB2.0: WEB2.0: YOU ARE NOT IN THE YOU ARE NOT IN THE DRIVERS’ SEAT ANYMOREDRIVERS’ SEAT ANYMORE
RONALD VAN DEN HOFFRONALD VAN DEN HOFF
agile development animoto authenthic avatar bewust ondernemen
bloggen blogosphere blue ocean branding city marketing co-
creation coach coaching collective intelligence covergence
communication conflictbemiddeling contactmoment corporate citizenship
corporate storytelling creative class crowdforcing cyberdigma
delicious digg event-driven communication eye opener free music
gadgets hotellerie hotello hospitality human potential idea infotainment
inspiration internet leadership lovemark MVO meeting masters
mindz.com network no-frills ontology ontmoeten ontwikkeling overheid
people personal & corporate brandingpersonal & corporate branding planet plezier in je
werk profit reality game rdf rfid Ryan Air scalability scim seats2meet
second life sellaband semantic web social capital social networking
social media stakeholders stories story telling tag tagopshere
talent toerisme transumer trends trendslation trendslator trend
watcher trend watching trust ubiquitous computing user-generated
content vergaderen vertrouwen Web2.0 wiki you zara zelfontplooiing
zzp
* “Authenticity, what consumers really want”, Pine & Gilmore, 2007
EXTRACT
MAKE
DELIVER
STAGE
RENDER
CUSTOMIZATION
CUSTOMIZATION
CUSTOMIZATION
COMMODITIZATION
COMMODITIZATION
COMMODITIZATION
INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
1.500.000.000 PEOPLE ON LINE
4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA
WEB1.0
WEB2.0
* Ronald Coase, 1937 “The nature of the firm”.
* Data from Forrester Research Technographics® surveys, 2007
* “Here comes everybody, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
WEBTRIBES…ANOMY*
SOCIAL : HYVES
BUSINESS: LINKEDIN
GAME : WORLD OF
WARCRAFT
(MMORPG: Massively Multiplayer Online Role
Playing Game)
HYBRIDE : SECOND LIFE
*DURKHEIM 1893
peer-to-peerbanking
NO ESCAPE POSSIBLE…