245

MORE TIME SPENT ONLINE WILL MOVE BUDGETS

PROGRAMMATIC BRANDING OPPORTUNITIES ARE BIG

8

CREATE AWARENESS & DRIVE ENGAGEMENT

PROGRAMMATIC RICH MEDIA GROWTH

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

8,0%

april 2013 maj 2013 juni 2013 juli 2013

Rich Media Share of RTB

PREMIUM INVENTORY & LOCAL DATA

PREMIUM TRADED VIA PRIVATE MARKETPLACE

13

PMP

HIGHER PRICES ON PROGRAMMATIC PREMIUM

14

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0%

eC

PM

Buy Rate

Ad Exchanges Private Market Places

BRAND METRICS

16

DISPLAY AD TECH TODAY

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