Ruben Licera's Social Media Marketing via Facebook Success Secrets

transcript

CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011

www.RubenLicera.com www.RubenLicera.com

RUBEN B. LICERA JR.RUBEN B. LICERA JR.

SOCIAL MEDIAMARKETING via

SUCCESSSUCCESSSECRETSSECRETS

A Talk byA Talk by

Cebu City, PhilippinesCebu City, PhilippinesCertified SEO Professional

SOCIAL MEDIASOCIAL MEDIAMARKETING viaMARKETING via

SUCCESSSUCCESS

SECRETSSECRETS

RUBEN B. LICERA JR.RUBEN B. LICERA JR.A Talk byA Talk by

Cebu City, PhilippinesCebu City, Philippines

A Talk byA Talk by

Certified SEO Professional (ExpertRating.com)

Philippine Representative for IntFair XVIIOnline Promotions Certification (Rotterdam, Netherlands)

Certified Inbound Marketing Professional and Educator (IM University)

Managing Director RLCOMM International

Public Relations and Marketing OfficerBluewater Resorts

Business Dev’t Specialist (Advertising & Promotions)

Cebu Furniture Industries Foundation

RUBEN B. LICERA, JR.CERTIFIED INTERNET MARKETING EXPERT

Director for PossibilitiesOutsourcing Solutions International

A Talk byA Talk by

OUR TRAININGS AND EXPOSURESOUR TRAININGS AND EXPOSURES

CERTIFICATIONSCERTIFICATIONS

SUPPORTSSUPPORTS

RUBEN B. LICERA, JR.CERTIFIED INTERNET MARKETING EXPERT

A Talk byA Talk by

Coverage of this Talk

• Pinoy in Facebook

• Opportunities in Social Media Marketing

• The World On Facebook

• Secrets of Successful Social Media Managers

INTRODUCTION

THE WORLD @ FACEBOOK

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.Courtesy of http://en.wikipedia.org/wiki/Social_media

“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”Courtesy of http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/2/600db1bd6e0c9903c744aaf34b0b12e1

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

1,966,511,966,514,8164,816TOTAL NUMBER OF INTERNET USERS TOTAL NUMBER OF INTERNET USERS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

234 234 millionmillionTOTAL NUMBER TOTAL NUMBER OF ONLINE WEBSTIESOF ONLINE WEBSTIES

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

304,471,379TOTAL NUMBER OF DLS INTERNET USERS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

500 500 MillionMillionFACEBOOK USERSFACEBOOK USERS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline

A Talk byA Talk by

Courtesy of http://www.checkfacebook.com/

FACEBOOK USER POPULATIONFACEBOOK USER POPULATION

Data as of May 28, 2011

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Cebu City, PhilippinesCebu City, PhilippinesCourtesy of http://www.checkfacebook.com/ Data as of May 29, 2011

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Cebu City, PhilippinesCebu City, PhilippinesCourtesy of http://www.checkfacebook.com/ Data as of May 29, 2011

INTRODUCTIONINTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Social media marketing is known as SMO or Social Media Optimization

Benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online.

Courtesy of Wikipedia.com

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

SUCCESSSUCCESS

SECRETSSECRETS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

SECRETSECRETSUCCESSSUCCESS No. 1No. 1

Set Your Goal.Set Your Goal.What is your Product?What is your Product?What am I offering?What am I offering?Who is my prospect client?Who is my prospect client?Who am I representing?Who am I representing?What do I want to accomplish?What do I want to accomplish?

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Set Your GoalSet Your Goal

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Keyword ResearchKeyword ResearchFacebook is being used widely as Facebook is being used widely as an alternative for GOOGLE an alternative for GOOGLE search.search.

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

TOOLS:TOOLS:• GOOGLE KEYWORD TOOLGOOGLE KEYWORD TOOL• MARKET SAMURAIMARKET SAMURAI

A Talk byA Talk by

Keyword ResearchKeyword ResearchFacebook is being used widely as Facebook is being used widely as an alternative for GOOGLE an alternative for GOOGLE search.search.

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Choose the Right Choose the Right Visibility for you.Visibility for you.

• For Personal , create Profile.For Personal , create Profile.

• For Public, create Pages.For Public, create Pages.

• For Open Gatherings, create For Open Gatherings, create EventsEvents

• Causes for Non-profit Causes for Non-profit campaigns.campaigns.

NOTE: Follow facebook’s guidelines and NOTE: Follow facebook’s guidelines and rules.rules.

A Talk byA Talk by

The Right VisibilityThe Right VisibilityCREATE PROFILECREATE PROFILE

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1. Networking1. Networking

2. Relationship2. Relationship

3. Target marketing3. Target marketing

4. Alternative Website4. Alternative Website

WHY CREATE PAGE?

Source: http://www.facebook.com/pages/learn.php

FOR BUSINESS

A Talk byA Talk by

The Right VisibilityThe Right VisibilityCREATE PAGE!CREATE PAGE!

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

Note: Don’t Forget FACEBOOK PlacesNote: Don’t Forget FACEBOOK Places

A Talk byA Talk by

The Right VisibilityThe Right VisibilityCREATE EVENTS PAGECREATE EVENTS PAGE

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

The Right VisibilityThe Right VisibilityCAUSES PAGECAUSES PAGE

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Online Branding Online Branding BasicsBasics• For Personal , create Profile.For Personal , create Profile.• For Public, create Pages.For Public, create Pages.• For Open Gatherings, create EventsFor Open Gatherings, create Events• Create a universal UsernameCreate a universal Username• Use images and colors consistentlyUse images and colors consistently• Get your vanity URL.Get your vanity URL.• Use Static iFrame Tabs to customize pagesUse Static iFrame Tabs to customize pages• Always Be CreativeAlways Be Creative

NOTE: Follow facebook’s guidelines and NOTE: Follow facebook’s guidelines and rules.rules.

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

Online Branding Basics Online Branding Basics GET A UNIQUE USERNAMEGET A UNIQUE USERNAME

A Talk byA Talk by

Online Branding Basics Online Branding Basics COLORSCOLORS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

1. Red Bull2. Burt’s Bees3. Uno Chicago Grill4. LiveScribe 5. Toy Story 36. Coca-Cola 7. Oreo8. Jones Soda9. The Twilight Saga10.10. Travel ChannelTravel Channel

TOP 10 FACEBOOK PAGE (Brands)

Source: 10 Top Facebook Pages and Why They’re Successful Social Media Examiner

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Online Branding Basics Online Branding Basics IMAGESIMAGES

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Online Branding Basics Online Branding Basics VANITY URL & STATIC iFRAME TabVANITY URL & STATIC iFRAME Tab

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

www.facebook.com/username

A Talk byA Talk by

Quality Content.Quality Content.

• Answers the Top 10 FAQ and 10 SAQ Answers the Top 10 FAQ and 10 SAQ client questions about your client questions about your product/servicesproduct/services

• Use the keyword you research to Use the keyword you research to optimizeoptimize

• Make sure of the uniqueness of the Make sure of the uniqueness of the materialsmaterials

ARTICLE | VIDEO | AUDIOARTICLE | VIDEO | AUDIO

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Leave Trails.Leave Trails.

• Ensure that all possible places where Ensure that all possible places where you can leave contact information are you can leave contact information are maximized:maximized:

• Profile PhotoProfile Photo• Profile About UsProfile About Us

• Page PhotoPage Photo• Page Info PagePage Info Page

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Go Viral.Go Viral.• Feed your websites Content Feed your websites Content

thoughProfile or Page.thoughProfile or Page.

• Get Influencers on your LIST.Get Influencers on your LIST.

• Get as many as you can Get as many as you can

• Get Syndicated usingGet Syndicated using

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Heighten Heighten Engagement.Engagement.

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Heighten Engagement.Heighten Engagement.FACEBOOK MENTIONSFACEBOOK MENTIONS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Monitoring and Monitoring and Evaluation.Evaluation.

FACEBOOK INSIGHTS

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Learn. Learn.

Relearn. Relearn.

Create your own Create your own Blueprint.Blueprint.

INTRODUCTION

PINOYS @ FACEBOOK

OPPORTUNITIES

SUCCESS SECRETS

ABOUT THE SPEAKER

A Talk byA Talk by

Cebu City, PhilippinesCebu City, PhilippinesCertified SEO Professional

SOCIAL MEDIASOCIAL MEDIAMARKETING viaMARKETING via

SUCCESSSUCCESS

SECRETSSECRETS

RUBEN B. LICERA JR.RUBEN B. LICERA JR.A Talk byA Talk by

Ruben Licera's Social Media Marketing via Facebook Success Secrets

Education