Post on 14-Dec-2014
description
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Harnessing the Power ofSOCIAL MEDIATo Turn YourBakery intoa Recommendation
2014 Upper Midwest Bakery Convention Feb. 23-24
@llbake
Started in 2001Software Developer, Program Manager & Process Coach
Iowa’s ONLY Cupcake KioskFounded 2009 Opened Kiosk Nov. 2013
• 92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.
• 42% said they trusted radio advertising• 58% said they trusted editorial content. • 67% of consumers in another study reported
that seeing as few as three negative reviews was enough for them to not buy a product or service.
Rand, Paul M. (2013-09-23). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Kindle Locations 339-343). McGraw-Hill. Kindle Edition.
(1) HomebaseWhat is the one takeaway I want
to ensure someone recommends about my
company
(3) How is your company is positioned to succeed
(5) The market demand or customer need for
your company
(2) How you company leads the industry
(6) What the market expects from your
company and/ or your industry
(4) How your company is positioned to fill a
specific market need
Our Goal: A Completed Shareable Story Map
The additional points and facts that “prove”
your second-level descriptions
The 90/ 10 Rule
90/10 Rule
• Spend 90% of your time engaging with people across your social networks.
• Informing them, entertaining them, educating them, sharing with them, asking for their input, and listening to them.
• You share things that are relevant to people who are interested in your category— shareable story.
Who should we tell our Story to?
References