Running ip enforcement programs(slideshare)

Post on 29-May-2015

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description

This presentation provides an 8-step process to develop an efficient and effective IP enforcement program for trademarks and copyrights. The presentation focuses on stopping wide spread infringement online or through counterfeit products.

transcript

RUNNING IP ENFORCEMENT PROGRAMS

Why?

Brand Power

How?

Systemize

Reduce to a Manual

Software Driven

Who?