Presented By

MANOJ KUMAR

LSM 1903

A05

Meaning of brandBranding processBranding in rural IndiaTools used in creating brand in rural

Indiaconclusion

The term brand which is defined as a name, term, sign, symbol, design or some combination of these elements that is instead to identify or differentiate the goods or services of one seller or a group of sellers.

Creating awarenessDifferentiation strategy

97% brands fails due to STATIC REASON because it require continues change in the product appearance and performance

With the help of colors, visual effect etc.

On the basis of rural life style and behavior

WO KALA WALA MANJAN DENAWO NEELA WALA KAPDE DONE KA

SABUN DENA (RIN SUPREME)

Examples used in this case studyParle-GMahindra & Mahindra The Bhumiputra (son o soil), Ram ka

Messy.

Customization - Direct contact Relevance - Depend upon culture &

social eq. TATA NAMAK ( DESH KA NAMAK) Media – Demonstration vans Message – local manner of speaking eq. narrating the functioning benefits Identification of audience – what

customer think and deserve

In the conclusion part it can be said that branding as a trend in getting established in rural market with the help of these various of tools like as customization, messages, demonstration vans and relevance etc.