ACTIVE HOUSE CENTENNIAL PARKTORONTO, CANADA

NELS MOXNESSRUSSELL IBBOTSON

March 7, 2017

40 YEARS OF DEMONSTRATION HOUSES IN CANADA…

2

SASKATCHEWAN CONSERVATION HOUSE, 1977 REID'S HERITAGE NET ZERO, 2016

…FOCUSED ONLY ON ENERGY.

COMFORT

ENERGYENVIRONMENT

3

- Daylight- Indoor Air Quality- Thermal Environment

PHOTO OF PLAQUE W/ NELS

4

5

activehouse.ca

#activehouseTO

blogs videos

MARKETING PLAN - ACTIVEHOUSE.CA

6

activehouse.ca1) 13,770 page views2) 1.87 pages per session3) 7,440 total sessions4) 71% new users5) Engagement from: Canada,

USA, GB, Denmark, France…

MARKETING PLAN - ACTIVEHOUSE.CA

MARKETING PLAN - MATERIALS

Paid social amplification

98,615 people reached15,000 video views11,588 people talking 2,551 link clicks

Print

Paid BuzzBuzz article

8

MARKETING PLAN - EARNED MEDIA

CANADIAN AWARDS AND RECOGNITION

9

2016 EnerQuality AwardBest Green Marketing Campaign

2016 CaGBC Toronto AwardInnovation in Residential LEED

ACTIVE HOUSE CENTENNIAL PARKSHARING THE EXPERIENCE

#activehouseTO

RUSSELL IBBOTSONVELUX CANADA INCMARCH 7, 2017

THE FAMILY

THE STORY

CONCLUSIONS &

HIGHLIGHTS

13

14

15

16

17

December 14, 7:00, -5C outside

ACTIVE HOUSE CENTENNIAL PARKSHARING THE EXPERIENCE

NELS MOXNESSRUSSELL IBBOTSONVELUX CANADA INCMARCH 7, 2017

#activehouseTO #thankyou