Week 1 – LET’S GET LEVERAGED!

Recap this weekWe have pulled back the curtain to reveal my experiences with:• 40 Days & Nights Group Coaching• Prosperity Tribe Membership &

Associations• Today – it’s about my Live Event – Rock

Your Prosperity 2012

Live events versus retreats

• A live event has hundreds of people in the room

• A retreat might have 20-30 people in the room

• There are some differences and today I will share about my experience with live events

RYP Live Event - What it was

We wanted to create a transformative experience• Developed for students in the Prosperity

Tribe• Brought them to our live event for free• Charged a deposit that was refunded on

day 1• Live events are tricky!

How It Rocked the House• I enjoy doing live events & I

shine on stage– Decide what’s right for you?

What gives you juice?

• I create a tight container that works well when people are in the same room

• Bring something new to market

• Let your personality show!

How It Rocked the House even more

• My genius includes laser-coaching and creating the experience for everyone in the room.• Is your genius about creating & teaching

about an experience?

• I owned my stage (no other speakers)• Shared with David & we round each other

out• The energetic vibration of the event is

more powerful than their homes

Also consider this:• I prefer to hire an event coordinator • Protect your space– You need supported & protected during

your event

• Know your objective:–Why are you doing the event? What’s

the point?– Are you selling at the event?

Our experienceRock Your Prosperity Live Event 2012• Cost us maybe $40K• Sold 2 programs from the

stage:• We made about $1.2 Million

with a 60% close rate• We gave them a tangible

experience• It was a safe way for me to

break into a new market

It takes a village• Live events are major productions• We had a great support team• Event manager – good blend of

feminine & masculine energy

Belly Flop Failures• Registration was horrific – lack of

experience on our team• Difficulty processing payments• We did not hire a professional event

coordinator – this was our manager’s 1st event

What I would do differently

• Have your team who love you and your brand processing your payments & receiving orders

• Personal support just for you• Do not Print materials – too

expensive• Try to sell the event above the

people you are inviting• Make sure your attendees are your

Tribe

Lessons Learned• Do not recommend video-taping• Possibly include Live-stream?

Consider this…• Give them a rockin’ experience and

sell a mastermind or a train-the-trainer

Who you need to be• Great if you like to go WIDE• You need to be magnetic • You need an amazing team - You

need to be good at getting support around you - Have someone create structure around you

• You need upfront cash• You need to be comfortable selling

from the stage

What you needManage your energy• Grounding exercises, • Stay away from the

attendees in between sessions

• Getting rest at night • Eat & drink right • Have the right support

Are you ready?Does this feel good? Then

GIDDY UP!