Post on 05-Dec-2014
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www.s4m.io
PARIS
NEW YORK
LONDON
BERLIN
SINGAPORE
#1 MOBILE ANALYTICS AND PROGRAMMATIC PLATFORM FOR ADVERTISERS
1 LIMITATIONS ���OF DESKTOP AD SERVERS
• High impression discrepancies • Lack of conversion tracking from
ad to KPI
2 FRAGMENTATION OF APPS ���+ MOBILE WEB + TRACKING
• Disaggregated analytics across multiple systems
• Lack of real-time data for optimization decisions
3 CONSTANT EVOLUTION OF DEVICES/AD UNITS/PUBLISHERS
• Increased trafficking management across multiple adservers and publishers
4 RELIANCE ON AD NETWORKS���FOR DATA SOLUTIONS
• Inconsistency in tracking across publishers and ad networks
THE MOBILE MARKETER’S DILEMMA
SO WE DECIDED TO BUILD THE SOLUTION
COMPLETE���CONTROL
ONE���SOLUTION
SMARTER���MOBILE MEDIA
4 Alpha Capital Partners - Confidential – Reproduction prohibited without prior authorization
• Display & Search • All formats incl. Rich Media & Video • Ad networks / DSPs / Publishers Pre-Tested and Integrated • Ad Verification
1. Trusted Third Party Ad Server
4. AdOptimizer for programmatic
• Real-time optimization algorithms for Trading desk & Adserver (Bid management Data)
• Dynamic Creative optimization (retargeting)
2. AdTracker
• Custom conversion tracking tags • Sites and Apps • Device fingerprinting (no cookie)
3. Analytics Platform
• Traffic & Users Segmentation: Paid / Organic • Benchmark report* • Behavior, lifetime data, mCRM* • Push Notification system
Data���Warehouse
Upload Creatives & Tracks impressions and clicks
Track Conversion & Cost per Action
Complete Solution to Increase The Performance!
Dynamic Optimization of Media Spending
Data Intelligence: Life Cycle Management
1
S4M’s Suite of Mobile Technologies - built expressly for Mobile, is supported by comprehensive Data Analytics Tools and a Seamless Workflow That transforms complex mobile ad executions into Measurable and Meaningful Results
Mobile Analytics and Programmatic Platform for Advertisers
S4M: WHAT WE DO
S4M enables advertisers to: • Track mobile ad campaigns to specific KPIs both in-app and
on mobile websites • Optimize mobile media ad spending by reallocating budgets
using real-time data • Realize 100%+ increases in the effectiveness of their mobile
media budgets.
S4M: OUR PHILOSOPHY
User-friendly and flexible to make mobile advertising easy: • UX and UI focused • Customizable • Fully configurable dashboard • Flexible with open APIs • Different levels of user access • Campaign management focused.
CONNECTION S4M – Trading Desk
FOLLOW THE QUALITY OF YOUR ACQUISITION REAL TIME
INCREASE DIFFUSION RETARGETING
" Insert S4M tracking link on your trading desk platform
" One segmentation = One tracking link (to optimize the follow up)
" Find the best quality of your traffic depending of :
• Visit/Open • Page views • Average visit duration • Lead
" Increase only your diffusion on the best source of traffic
" Collect ID as IDFA on S4M and send them to your DSP.
" Create new advertising message for retain customers (returning user)
S4M: OPTIMIZE YOUR RTB CAMPAIGN
1,000+ campaigns
100+ Advertisers
800+ Certified ���
Ad Networks/DSPs/Publishers
5 Offices and
Data Centers around the
world
Tracking
1B+ Impressions monthly
20M+ Installs monthly
S4M IN NUMBERS
120+ MARKETERS RUNNING CAMPAIGNS ON S4M
15+ AGENCY CLIENTS
10+ CHANNEL PARTNERS
800+ CERTIFIED AD NETWORKS
TESTIMONIALS
“The value of real-‐9me mobile ad insight is now a necessity and un9l now, it was not possible. Thanks to S4M we see a larger percentage of our mobile ad spend and where it is performing today than we ever did previously.” Bertrand Beaudichon, Execu1ve Vice President, Omnicom Media Group "As business consultants and trusted advisors to our clients, we leverage our global experience, while u9lizing the best technology and data to provide tangible insight and analysis to drive strategies that deliver drama9c and measurable results. It is for this reason that we chose S4M for our Mobile/Tablets campaigns." Aude Marchand, Head of Tracking, iProspect "With a unique combina9on of scalable and robust state of the art adtech, tracking & analy9cs along with strong client service, S4M delivered largely above our client expecta9ons. S4M’s buy side adserving and tracking solu9on is simply way beyond any Mobile Ad-‐serving solu9on we’ve used so far." Tony Carpen1er Co-‐CEO, Performics
1. ���MANAGED SERVICES WITH A COMPREHENSIVE SERVICE TEAM
1 Send your media plan ���to S4M Ad-Ops 2 S4M certifies publishers
with our ad tags and helps you implement site tags and app SDK on publishers/ ad networks
http://euad.sam4m.com/ 3-436-1-331
3 S4M tests analytics and demonstrates���reporting tool
4 Campaign launch Changes are then���made where needed
5 Regular check-ins and reportings to ensure campaign consistency
S4M: HOW WE WORK
2 . ���SELF-SERVE DASHBOARD
Option to grant client read-only access on a white labeled dashboard.
S4M: HOW WE WORK Your logo here Share the dashboard with your team
3. ���DATA INTEGRATION���VIA S4M APIs
S4M: HOW WE WORK
www.s4m.io
PARIS
NEW YORK
LONDON
SÃO PAULO
SINGAPORE
PRODUCT HIGHLIGHTS
THIRD PARTY ADSERVER § We are certified by more than 800 ad
networks, including premium publishers, exchanges, and apps
§ You can create display and search campaigns
§ All formats are accepted including rich media, video, IAB standard
§ You can track and analyze the best performing placement, operating system, ad network etc.
§ Set alerts for delivery rates, click rates, and for setting up the campaign
§ Optimize your campaign based on the real-time analytics, fully customizable on the dashboard
Ad Verification
AdVerification allows you to control the delivery and the location of your ads being showed. Indicators available : § Countries, cities § OS name, OS version § Device type, brand § Referrer, mobile site audience, and category (IAB) § Carrier* § Time slot* § Connection type* Next feature: AdSecurity We will display a white creative instead of your ads on sensitive mobile sites.
*Available soon
AdTracker (mweb & apps) § Track the entire mobile ad campaign and user Life Time Value by using our SDK (apps) or Java Script Library (mweb) § Metrics include: install, open, purchase, Facebook share, subscription, video view… § Set several conversions by campaign § Follow the performance of your creatives and your media plan § Optimize your ROI ���
Multi-Pingback Send several conversions with pingback • Edit the pingback related to your PM • Add pingback even if it was not on your PM • Set the conversions you want for each pingback • Retarget the user with their IDFA
Control the number of conversions you send with pingback on our dashboard.*
*Available soon
Dashboard by KPI
• Quick access to the campaign data, sorted by KPI
• Filter your dashboard with the data you want (by ad network, placement, format, device type…)
• Create your own dashboard (by user)
• Specific period for updating your dashboard
Campaign Filter to refresh your current dashboard
In all standard dashboards
Dashboard by conversion
Your personnal dashboard
LCM LIFE CYCLE MANAGEMENT
• Control the life cycle of your application and mobile site
• Identify your user type by origin (campaign / organic)
• Select a campaign to see the impact on your apps / mobile site
• Retarget your user by sending a push notification*
• Create your own dashboard with specified analytics widgets
* Early 2015
SDK and JavaScript
Install one single SDK or our javascript library and follow in real-time the performance of your campaigns: " All in one
" Universal and compatible with all ad networks
" Independent
" Reliable
This allows tracking of an app through your webview and following the user journey!
Ad Optimizer PINGBACK : • Only S4M SDK is necessary to track
Downloads/Conversions • S4M sends data to 50+ certified Ad
Networks • CPI or CPL campaigns possible with S4M
REVERSE : • Other Mobile Tracking Solutions are
configured on your App/Mobile website • S4M is able to receive data from other
Tracking Solutions
Next feature: M-CRM tool
Retarget your audience with push notifications! From our S4M platform you will be able to create push notification campaign (Early 2015) • Identify your target with multiple indicators
e.g. : last visit, OS version, last purchase, … • Grab users’ attention
• Boost your audience interaction
• Communicate on new products, updates and other discounts
• Follow the impact of your push campaign to see the success rate of your campaign !
Next feature
Optimize your campaign with our META-Bidder : From our S4M platform you will be able to create RTB campaigns (Early 2015) • Pay only for pertinent user (that you determine by your KPI) • Optimize your ROI for each campaign
• Select the best placement with the best price
• Use the data of your pasts campaigns to optimize even further
• Optimize your creative to retarget your user
THANK YOU!
Christophe Collet
CEO ccollet@s4m.io
COMPLETE���CONTROL
ONE���SOLUTION
SMARTER���MOBILE MEDIA
PARIS / NEW YORK / LONDON / BERLIN / SINGAPORE