Higher Education SIG

2nd Planning Meeting

Wednesday June 24, 2010

UTSA Institute for Economic Development

Thanks for being

here!

Today’s AgendaI. Recap of 1st meeting

– Mission/Focus

II. How do we fit in?– National AMA– Other Orgs

III. Hitting the Ground Running…I. BrandingII. SIG StructureIII. 2010-2011 tasks

IV. Discussion and Networking

Yippeeeeee!

I. Recap

On your mark, get set…RECAP!

Mission

To provide San Antonio’s higher educational

institutions with world class marketing expertise

and access to resources to showcase

San Antonio as a premier destination for higher

education in the minds of all stakeholders,

regardless of the course of study.

FocusProfessional Development – Provide educational and professional development programs for individuals responsible for the marketing of San Antonio’s institutions of higher education, bringing world-class experts and know how to the local market.

Students - Create a preference for San Antonio’s higher educational institutions among students of all ages, including graduating seniors and their families, retaining and attracting a greater percentage of high potential students vis-à-vis out-of-town schools. Help prospective students gain an understanding of real world career opportunities and a realistic evaluation of their suitability to ensure they select a local school and degree program that will equip them to succeed.

Public Schools – Provide secondary school educators and counselors with access to information and resources to encourage them to recommend local schools as a desirable destination for all students, and particularly high-potential students.

Faculty - Increase the attractiveness of San Antonio and its institutions to support the recruitment of leading educators, researchers and industry leaders.

Employers – Showcase the preparedness of San Antonio’s workforce to assist in the attraction of new businesses to San Antonio, while promoting local talent for a wide range of jobs over out-of-town candidates.

Press – Secure increased and ongoing favorable media and press coverage of San Antonio’s varied educational institutions and the city’s overall education environment as a sought-after destination for higher education.

II. How do we fit in?

Where am I?

National AMA• Annual Symposium for the Marketing of

Higher Education– 2010 San Diego– 2009 Boston– 2008 Chicago

• Dan Yoxall, OLLU

National “Higher Ed” SIG• An “Internet-Based Discussion Community”

Other Organizations• CASE

– The Council for Advancement and Support of Education (CASE) is an international association of educational institutions.

• Noel-Levitz– Noel-Levitz is a higher education consultant for student

success and enrollment.

• Stamats– Stamats is a higher education marketing consultant for

colleges and universities with their goals for recruiting students and raising funds.

III. Hitting the Ground Running…

Horaaaaaaaay!!!!!

Branding Brainstorm• Name

– San Antonio Higher Education Marketers (SAHEM)– Higher Education Marketers of San Antonio (HEMSA)

• Tagline– “Developing San Antonio’s Higher Ed Marketing Professionals”– “Nurturing Higher Ed Marketers”– “Nurturing Leaders in Higher Ed Marketing”– “Nurturing World-Class Higher Ed Marketers”

• Logo Ideas

SIG Structure• SA-AMA VP of SIGs

– Oversees the SIG’s development and serves as a liaison to the SA-AMA Board of Directors.

• Co-Chairs– Responsible for developing and leading the SIG

and the SIG’s volunteers.

• Members– Do we want to be a committee or council?

2010-2011 Tasks• Initiate bimonthly “Executive Committee” meetings

– Create a board/committee/council

• Build a programming schedule – At least 3 luncheons with a speaker or panel to discuss

“hot topics” in the higher education marketing industry– Regular networking socials

• Create curriculum for “Higher Ed Marketing Mastery Series”– 8 sessions culminating in an official certificate of

completion

Volunteers Needed• Executive Committee

– Programming • Venue• Speakers

– Mastery Series• Curriculum development

– Special Events/ PR + Media• Press• Social events• Sponsorship

IV. Discussion and Networking

I’m so happy, I’m doing cartwheels!

Thank You!

Luke Ortega, Co-ChairUTSA Institute for Economic Development

Luther.OrtegaLuper@utsa.edu

Vanessa Torres, Co-ChairSt. Mary’s University

Enrollment Marketing Manager

vanessa_torres@live.com