SAARF RAMS ® June 2007 Release 27 June 2007 Prepared by African Response.

transcript

SAARF RAMS®

June 2007 Release27 June 2007

Prepared by African Response

Fieldwork

June Release 2007

Total Fieldwork period: Beginning February 2007 – Beginning May 2007

Combined Rolling wave of:

Part 1 – 2007: beg February – end March 2007

Part 2 – 2007: end March – beg May 2007

Sample per Flooded release wave

Diary Keepers

August 2006 18 156

October 2006 18 529

November 2006 18 935

February 2007 18 812

May 2007 18 627

June 2007 18 629

Key News Events During Fieldwork Period

Bob Woolmer dies

The new budget for 2007 revealed

Oprah Winfrey opens R12 million school in Kokstad

Tokyo Sexwale announces intentions to run for Presidency

National lottery is suspended

Petrol price increase AGAIN

Key Sports Events during Fieldwork period

Super 14

Soccer

Uefa Champions League Final

English FA Cup Final

Cricket

ICC World Cup

Radio Listening Averages

Time spent listening to the radio

Jul 06 Feb 07 May 07 Jun 07

Per Week Per Day

32h2430h5731h4932h18

4h37 4h254h32 4h37

Profile of Listeners (Ave Mon – Fri)

Jul-06 6.3 12 12.1 14.8 14.6 13.8 7.3 6 6.8 6.4

Feb-07 5 11.6 11.9 14 12.9 15.6 8.1 6 7.7 7.2

May-07 5 11.9 11.9 13.6 12.6 16.4 8.6 6.2 7.4 6.5

Jun-07 5.1 12 12.2 13.4 12.5 16 8.6 6.6 7.4 6.2

SU-LSM 1

SU-LSM2 SU-LSM3 SU-LSM4 SU-LSM5 SU-LSM6 SU-LSM7 SU-LSM8 SU-LSM9SU-

‘000s 2 870 2 935 3 766 2 021 1 557 1 737 1 4673 1462 8231 210

Year Prev

Profile of Listeners (Ave Mon-Fri)

Jul-06 49.6 50.4 27.4 24.6 27 21.1

Feb-07 50 50 26.8 24.4 26.9 21.9

May-07 50.1 49.9 26.9 24.4 26.9 21.9

Jun-07 50.1 49.9 26.9 24.4 26.8 21.9

Males Females 16 - 24 25 - 34 35 - 49 50+

‘000s 5 1496 3155 7306 33811 75011 783

Radio Listening

Jul-06 90.4 76.2 72.6 70.3

Feb-07 92.6 79 74.8 73

May-07 91.8 77.6 73.7 71.5

Jun-07 91.3 76.1 71.9 70

Past 7 days Mon - Fri Sat Sun

‘000s 23 532 21 62622 21928 221

Year Prev

% Radio listening by ¼ hour on average Mon- Fri

0 1 2 3 4 5 6 7 8 9

Jul-06 May-07 Jun-07

% Radio listening by ¼ hour on averageSaturday

0 1 2 3 4 5 6 7 8 9

% Radio listening by ¼ hour on averageSunday

0 1 2 3 4 5 6 7 8 9

10 11 12 13 14 15 16 17 18 19 20 21 22 23

Time Spent Listening By Province

Limpopo4h364h35

Mpumalanga4h504h43

KwaZulu Natal4h404h32

Free State5h215h13

North West4h424h34

Northern Cape3h553h52

Eastern Cape4h314h25

Western Cape3h583h44

Gauteng4h184h07

Hours per day:

(National Average: 4h25)

May 2007

Jun 2007

Repertoires

Limpopo2.22.2

Mpumalanga2.02.0

KwaZulu Natal1.81.8

Free State1.81.8

North West2.22.2

Northern Cape1.81.8

Eastern Cape2.02.0

Western Cape2.02.0

Gauteng2.42.3

May 2007

Jun 2007

In Average Week:

(National Average: 2.0)

567 CapeTalk

0.3 0.4 0.3 0.40

Jul-06 Feb-07 May-07 Jun-07

0.2 0.3 0.2 0.20

307 DAYS AVE. Mon - Fri

‘000 96 133 107 62113 629264

4.5 4.7 4.5 4.3

2.2 2.3 2.2 2.1

‘000 1 377 1 452 1 384 6541 317 676723663

94.5 Kfm

3.9 4 3.9 3.8

2.4 2.6 2.5 2.4

‘000 1 183 1 236 1 214 7571 187 788811741

94.7 Highveld Stereo

4.3 4.2 4 4.2

2.6 2.7 2.5 2.6

‘000 1 318 1 287 1 247 8071 306 785821810

Algoa FM

1.5 2.2 2.3 2.2

0.9 1.2 1.2 1.1

‘000 450 680 700 347683 363380261

0.3 0.3 0.3 0.30

0.1 0.1 0.1 0.10

‘000 77 83 96 3795 403733

CKI FM Stereo

2.2 2 1.9 2

1.2 0.9 0.9 0.90

‘000 674 605 587 276630 263271353

Classic FM 102.7

0.5 0.6 0.5 0.60

0.3 0.3 0.3 0.30

‘000 159 191 167 95185 9110382

East Coast Radio

6.4 5.8 5.8 5.9

3.6 3.4 3.5 3.5

‘000 1 975 1 779 1 789 1 0711 819 1 0691 0641 092

GAGASI 99.5

2.1 3 3.2 3.4

1 1.7 1.8 1.9

‘000 640 942 989 5931 040 563526301

Good Hope FM

1.7 2 1.9 1.9

0.8 1.1 1 0.90

‘000 523 618 589 282586 302332240

Heart 104.9

1.7 2 1.8 1.7

1 1.3 1.2 1

‘000 508 619 569 314524 360399310

iKwekwezi FM

4.9 5.6 5.7 5.6

2.8 3.2 3.2 3.2

‘000 1 509 1 728 1 753 9861 735 998975855

JACARANDA 94.2

8 8 8 7.8

3.9 4 4 3.9

‘000 2 456 2 485 2 463 1 1922 408 1 2411 2431 207

KAYA FM 95.9

3.1 3.2 3.4 3.4

1.1 1.4 1.4 1.4

‘000 962 979 1 039 4431 046 445434348

LESEDI FM

12.3 12.2 12.1 11.7

8.1 8.2 8 7.6

‘000 3 777 3 765 3 748 2 3433 614 2 4572 5442 490

LIGWALAWALA FM

4.2 4.8 4.4 4.5

2.5 2.9 2.8 2.8

‘000 1 281 1 481 1 373 8701 390 853908765

Lotus FM

1.4 1.2 1.2 1.2

0.9 0.8 0.7 0.70

‘000 414 385 367 215373 230259265

METRO FM

17.1 17 17 16.9

8.3 7.7 7.6 7.4

‘000 5 228 5 257 5 268 2 281 5 233 2 3352 3782 543

Motsweding FM

9.5 9.5 9.4 9.1

6 6 5.8 5.6

‘000 2 926 2 935 2 900 1 7322 799 1 7811 8501 853

Munghana Lonene FM

4.5 4.1 4 4.2

3 2.9 2.9 2.9

‘000 1 374 1 269 1 249 9031 283 881895914

1.5 1.9 1.9 1.9

1 1.2 1.2 1.2

‘000 470 585 586 358578 361373318

Phalaphala FM

2.8 3.1 3.1 3.1

1.9 2 2 2

‘000 847 973 971 625971 619623572

Radio 2000

0.6 0.8 0.8 0.80

0.2 0.2 0.3 0.30

‘000 172 260 249 81243 777751

RADIOKANSEL / RADIO PULPIT

1.8 1.5 1.3 1.1

0.9 0.8 0.7 0.60

‘000 541 464 401 174325 209243266

2.5 2.1 2 2

0.8 0.7 0.7 0.70

‘000 770 634 630 218623 219218235

5.7 6.1 5.9 5.7

3.7 4 4 3.8

‘000 1 748 1 892 1 834 1 1841 770 1 2281 2431 145

1.5 1.7 1.6 1.7

0.8 0.9 0.9 0.90

‘000 467 517 501 268519 264287251

Talk Radio 702

1.1 1.1 1.30.90

0.5 0.6 0.7 0.80

‘000 282 333 348 248408 217189161

THOBELA FM

9.8 9.9 9.9 9.6

6.5 6.3 6.4 6.2

‘000 3 001 3 060 3 074 1 9022 972 1 9711 9431 994

Ukhozi FM

20.6 20.3 20.6 20.7

14.7 14.3 14.2 14.2

‘000 6 321 6 287 6 357 4 3786 391 4 3874 4344 518

Umhlobo Wenene FM

15.1 15.7 15.6 15.6

10.5 11.1 11 11.1

‘000 4 623 4 859 4 816 3 4264 822 3 4143 4323 229

YFM 99.2

4 3.8 3.8 3.9

1.9 1.8 1.7 1.7

‘000 1 221 1 184 1 169 5271 206 529545579

Total Community

20.6 21.4 21.2 20.3

11.2 11.7 11.4 10.7

‘000 6 325 6 618 6 551 3 3076 261 3 5123 6143 434

Varsity Radio Network

0.9 1 1 1

0.3 0.4 0.4 0.40

‘000 265 303 314 125301 135138102

Favourite Radio Station National Top 10

0 10 20

JACARANDA 94.2

Munghana Lonene FM

East Coast Radio

Motsweding FM

METRO FM

THOBELA FM

LESEDI FM

Umhlobo Wenene FM

Ukhozi FM 4 714 000

3 599 000

2 040 000

2 385 000

931 000

869 000

856 000

1 071 000

1 771 000

1 818 000

Gauteng

Community Radio Stations – Gauteng - 1

% % % ‘000

1485 Radio Today 0.3 0.2 0.2 11

90.6fm Stereo / VCR fm 0.3 0.4 0.3 18

Chinese Community Radio of South Africa (CCRSA) 0.0 0.0 0.0 0

East Rand Stereo 93.9 fm / efm 1.0 0.7 0.5 30

EASTWAVE RADIO 92.2 FM 0.1 0.1 0.1 6

Past 7 days

% % % ‘000

Hellenic Radio 0.0 0.0 0.0 3

IFM 102.2 0.9 0.7 0.6 35

Impact Radio 103 FM 0.6 0.8 0.4 27

Jozi FM 105.8 7.9 6.6 5.9 377

Radio 1584 0.0 0.0 0.0 1

Past 7 days

% % % ‘000

Radio Islam MW 1548 0.3 0.6 0.5 31

Radio Pretoria 1.3 1.4 1.3 81

Radio Rippel 90.5 fm 0.5 0.7 0.6 38

RAINBOW FM 90.7 0.4 0.8 0.7 47

SOSHANGUVE COMMUNITY RADIO 2.0 1.9 1.5 97

Past 7 days

% % % ‘000

THETHA FM 100.6 2.9 3.2 3.2 207

Tuks FM 107.2 0.6 0.9 0.7 45

TUT FM 96.2 (Tshwane University of Technology) 0.3 0.3 0.4 25

TUT Top Stereo 93.6 0.0 0.3 0.4 25

UJFM 95.4 0.0 0.0 0.1 4

Past 7 days

% % % ‘000

Voice of Tembisa 0.4 0.7 0.8 51

VUT FM 96.9 0.7 0.6 1.1 67

Total Community - Gauteng 20.0 21.1 19.2 1220

Past 7 days

Share of Total Time Listening in GautengAve: Mon to Fri

Umhlobo (1.6%) 1.9%

METRO (9.3%) 9.5%

94.7 HV (11.3%) 10.8%

LESEDI (12.1%) 10.8%

KAYA (5.3%) 5.6%

Other (6.6%) 5.5%

Thobela (5.7%) 5.5%

Mots (4.4%) 4.7%

RSG (4.7%) 4.5%

702 (2.4%) 3.1%

Munghana (1.2%) 2.1%

5FM (2%) 2.2%

Jozi (3%) 2.8%

iKwekwezi (2.3%) 2.7%

JAC (7.5%) 7.1%

Ukhozi (8.1%) 8.4%

Comm (8.1%) 7.1%YFM (5.6%) 5.7%

(May 07)

Jun 07

Share of Total Time Listening in GautengAve: Mon to Fri - English Home Language

HV (39.2%) 34.3%

702 (10.5%) 14.5%

5FM (5.2%) 8.0%

JAC (6.9%) 7.8%

METRO (5.2%) 5.6%

RSG (7.2%) 5.4%

Classic (4.6%) 5.2%

KAYA (5.3%) 4.9%

SA fm (2.5%) 2.8%

Other (2.4%) 3.4%

Comm (5.8%) 4.3%

Lotus (2.2%) 1.9%

YFM (1.5%) 1.9%

(May 07)

Jun 07

Share of Total Time Listening in GautengAve: Mon to Fri – Afrikaans Home Language

KAYA (1.8%)1.3%

RSG (20.6%) 21.5%

JAC (21.7%) 21.9%

HV (21.6%) 24.1%

702 (1.5%) 1.9%

5FM (3.4%) 2.8%

Kansel (2.4%) 3.0%

METRO (3.2%) 3.6%

Other (4.7%) 4.7%

Comm (19.1%) 15.2%

(May 07)

Jun 07

Share of Total Time Listening in GautengAve: Mon to Fri – Nguni Home Language

Mots (2.1%) 1.6%

Comm (5.5%) 2.8%

JAC (3.6%) 3.4%

Other (5.3%) 5.8%

LESEDI (6.5%) 5.8%

HV (3.7%) 3.8%

Jozi (6.5%) 6.0%

Umhlobo (5.5%) 6.2%

iKwekwezi (6.2%) 7.6%

YFM (8.3%) 8.3% KAYA (7.2%) 8.8%

METRO (12.3%) 13.0%

Ukhozi (27.3%) 26.9%

(May 07)

Jun 07

Share of Total Time Listening in GautengAve: Mon to Fri – Sotho Home Language

Ukhozi (1.4%) 2.4%Thetha (1.7%) 2.7%

HV (2.5%) 2.8%

JAC (3.8%) 3.2%

Phalaphala (3%) 3.5%

Comm (5.7%) 4.9%

KAYA (5.6%) 5.6%

Other (6.9%) 5.8%

Thobela (13.9%) 12.3%

LESEDI (24.9%) 21.4%

Jozi (3%) 2.5%

YFM (7.1%) 7.0%

Mots (9.3%) 10.1%

METRO (11.5%) 10.9%

(May 07)

Jun 07

Favourite Radio Station Gauteng Top 10

0 10 20

Motsweding FM

THOBELA FM

JACARANDA 94.2

YFM 99.2

KAYA FM 95.9

Ukhozi FM

LESEDI FM

94.7 Highveld Stereo

METRO FM 748 000

721 000

541 000

625 000

305 000

300 000

210 000

363 000

380 000

383 000

Community Radio Stations – North West

% % % ‘000

LETLHABILE COMMUNITY RADIO 99.5 FM 2.0 2.4 2.4 53

MORETELE COMMUNITY RADIO 106.6FM 2.8 2.6 2.6 58

Radio Lichtenburg – 92.6fm 1.2 0.1 0.1 1

RADIO MAFISA 7.1 8.1 7.7 171

PUKfm 93.6 0.1 0.1 0.2 5

Vaaltar FM (VTR FM) 2.8 4.3 4.3 95

Total Community – North-West 18.3 19.9 19.2 424

Past 7 days

Community Radio Stations – Mpumalanga 1

% % % ‘000

Barberton Community Radio (BCR 104.1fm) 5.7 6.6 6.5 151

GREATER MIDDELBURG FM 89.7 FM 1.3 1.2 0.9 21

Kangala Community Radio Services (K.C.R.S 92.8 FM) 2.9 2.0 2.0 45

Moutse Community Radio 6.6 2.2 2.2 51

Radio Alpha 97.8 FM 0.2 1.8 1.8 40

RADIO BUSHBUCKRIDGE 0.1 6.4 6.4 147

Past 7 days

Community Radio Stations – Mpumalanga 2

% % % ‘000

Radio Ermelo 104 FM Stereo 0.4 0.0 0.0 0

Radio Kragbron 96.0FM Stereo 1.2 1.7 1.7 39

Radio Laeveld 100.5FM Stereo 0.7 0.8 0.7 16

Radio Platorand 99.3Fm 0.0 0.0 0.0 0

Total Community - Mpumalanga 19.8 23 21.4 492

Past 7 days

Community Radio Stations – Limpopo 1

% % % ‘000

BOTLOKWA COMMUNITY RADIO STATION 0.7 0.6 0.6 18

MOHODI COMMUNITY RADIO STATION 1.3 2.2 2.2 74

MOKOPANE COMMUNITY RADIO STATION

100.0 MHZ0.4 0.3 0.3 11

Moletsi Community Radio Station / Moletsi FM 0.3 1.2 1.3 42

Past 7 days

Community Radio Stations – Limpopo 2

% % % ‘000

Radio Turf 103.8 fm 0.7 1.1 1.1 38

Sekgosese Community Radio 7.4 8.9 8.9 295

Univen Community Radio 3.4 5.6 5.6 187

Total Community - Limpopo 20.2 21.6 21.6 715

Past 7 days

Community Radio Stations – Free State 1

% % % ‘000

Kovsie FM 97.0 1.0 1.0 0.9 18

LENTSWE COMMUNITY RADIO 1.4 0.6 0.3 7

Mosupatsela FM STEREO 4.7 5.1 5.1 101

NALEDI COMMUNITY RADIO STATION 1.1 1.2 1.4 27

Overvaal Stereo 96.1 fm 0.5 0.5 0.6 11

Past 7 days

Community Radio Stations – Free State 2

% % %‘000

Qwa-Qwa Radio 7.8 6.8 6.8 135

Radio Panorama 107.6 FM 1.1 1.3 1.1 21

Radio Rosestad 100.6 fm 1.3 1.5 1.6 31

SETSOTO FM STEREO 0.5 0.7 0.8 16

Total Community – Free State 20.4 19.2 19.0 379

Past 7 days

Community Radio Stations – Western Cape 1

% % % ‘000

Bush Radio 89.5 fm 3.5 3.3 2.9 87

Fine Music Radio (FMR) 101.3 1.7 1.7 1.3 39

MFM 92.6 0.6 0.5 0.7 21

Radio 786 / Voice of the Cape 5.1 4.6 4.6 141

Radio Atlantis 107.9 (RAFM) 0.9 1.1 1.5 45

Past 7 days

% % % ‘000

Radio CCFm 2.5 3.8 4.1 126

Radio Helderberg 93.6fm 0.5 1.0 1.0 30

Radio KC 2.8 2.8 2.6 79

Radio Namakwaland 93.4Fm 1.1 1.0 1.0 29

Radio Tygerberg 104 FM 9.5 9.0 9.4 287

Past 7 days

% % % ‘000

Radio West Coast 92.3fm 0.1 1.5 1.5 47

UCT Radio 104.5fm 0.7 0.5 0.2 7

Vallei fm 88.8 1.7 1.9 1.6 48

Zibonele Community Radio (98.2fm) 5.5 5.8 6.8 207

Total Community – Western Cape 32.0 32.2 32.1 978

Past 7 days

Community Radio Stations – Eastern Cape 1

% % % ‘000

Bay FM 1.4 1.8 1.3 60

KHANYA Community Radio 1.2 2.9 2.5 115

Kingfisher FM 2.2 2.6 2.1 97

Link FM 97.1 3.0 3.1 3.1 140

Nkqubela Community Radio 5.4 3.7 3.7 171

Past 7 days

% % % ‘000

Radio Graaff-Reinet 0.5 0.0 0.0 1

Radio Grahamstown 0.5 0.4 0.2 8

Radio Unique 90.00 Mhz 0.1 0.4 0.4 19

Rhodes Music Radio (RMR-89.7Fm) 0.1 0.3 0.2 7

Takalani Community Radio (TCR fm) 0.8 0.7 0.7 31

Past 7 days

% % % ‘000

UNITRA COMMUNITY RADIO 5.0 8.6 8.6 392

Vukani Community Radio 1.1 1.9 1.9 87

Total Community – Eastern Cape 20.8 25.0 23.5 1073

Past 7 days

Community Radio Stations – Northern Cape

% % % ‘000

Radio Koboesna 0.0 0.9 1.0 8

Radio Riverside 98,2Fm 8.5 6.5 6.6 50

Radio Teemaneng Stereo 89.1 fm 13.0 13.6 14.1 108

X-K Fm 107.9 0.2 1.9 2.0 15

Total Community - Northern Cape 26.3 27.7 28.2 216

Past 7 days

Community Radio Stations – Kwazulu Natal 1

% % % ‘000

DYR 105.1 FM 1.3 1.4 1.2 73

Highway Radio 101.5fm 1.5 1.7 1.5 93

HINDVANI 0.9 0.8 0.8 49

ICORA FM 1.1 1.3 1.5 92

IMBOKODO 96.8 FM 3.1 1.7 1.4 86

Past 7 days

Community Radio Stations – Kwazulu Natal 2

% % % ‘000

Maputaland Community Radio 107.6 FM 0.8 1.1 1.1 69

Newcastle Community Radio 103.7 FM 1.4 1.5 1.6 100

RADIO KHWEZI 5.2 3.3 3.2 202

Radio Sunny South 1.7 0.9 0.9 59

Total Community - KZN 16.6 12.6 12.0 763

Past 7 days

In Summary

In total time spent listening per week and daily listening decreased from

previous to current period.

Time spent listening decreased for all provinces compared to previous

period

Overall Radio Listening has decreased significantly for Mon – Fri,

Saturday and Sunday, though 7-day listening remained stable

No change in the number of stations listened to

It seems that there is a downward period on period although similar to

year previous for total community

Next SAARF RAMS® release is

scheduled for the 15 August

Thank You

SAARF RAMS ® June 2007 Release 27 June 2007 Prepared by African Response.

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