Post on 20-Sep-2014
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Strategy Tools SWOT Porter’s Five Force
STEEPLED Analysis
LouAnn Conner, Founder + CEO, All Rights Reserved
Strengths Opportunities
Weaknesses Threats
SWOT Analysis
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
Examplesadvantages of position
capabilitiescompetitive advantageunique selling points
resourcesfinancial resources
cultureprocessesinnovation
location
Strengths Weaknesses
Examplescapability gaps
weak propositionlack of competitive
strengthcash flow
weak value chainmorale, culture
system or processesmanagement depth
Examplesmarket development
competitor’s vulnerabilitiestechnology development
global influencenew market
tactics: surprise, major contract
business/product development
information or researchpartnership
seasonal, weather
Opportunities
Threats
Examplespolitical environment
environment challengesmarket demand
new technology or business model
loss of key team memberweather, natural disasterdropping market demand
new competition
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
More SWOT Ideas
Too little detail, often a few words description Issues depend on where the line is drawn Highly dependent on who’s involved Focus mostly on issues (not necessarily root cause) Too many cooks spoil the soup - no agreement
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
Issues with SWOT
SocialTechnolo
gyEconomic
Environment
Political Legal Ethical Demographics
familial tiesgovernment
research spending
economic growth
natural resources
environment regulations
environment regulations
bribery, all levels
ethnic ratio
risk (failure) tolerance
Industry focus on
technological effort
interest rates & monetary
policies
global warming
trade policiesemployment
lawsIP
religious makeup
labor and social mobility
new inventions and development
government spending
waste disposal/ recycling
international trade
regulationscontract laws reputation
ethnic tolerance
lifestyle changes
rate of technology
transfer
unemployment policy
carbon foot print
government organization /
attitude
consumer protection
business ethnics
religious tolerance
work/career and leisure attitudes
life cycle and speed of tech obsolescence
taxationsustainable
energycompetition regulation
trade unionsclient
confidentialitymean /
average age
entrepreneurial spirit
energy costs and use
exchange rates
threats from natural causes
political stability
corporate governance
freedom of information
children per couple
education changes in IT inflation rates infrastructuresafety
regulationsbankruptcy
law
opaqueness of contracts/agree
ments
GLTG acceptance
fashion/hypeschanges in
internetstage of
business cycleair quality
political party changes
legal basis - differs from
home country
integration of minorities,
women
living conditions
mobile technology
changes/adoption
consumer confidence
water qualityopenness to
FDIprivacy laws
income distribution
treatment of elderly and
disabled
trade agreements
access to water
government payment practices
Template, by no means complete but a good starting point
STEEPLED Analysis
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
• Identifies high level (macro) points, not how they impact company• Focuses on external issues, not how they relate internally to the company• Does not address company issues, or how to tackle identified issues
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
Issues with STEEPLED Analysis
Factor id in STEEPLED Analysis affecting
Company
Specific Impact on Company
Risk to Company
taxation1. double taxation - no reciprocity with US - $$2. complicated taxes - required for 2 countries
H
slow adoption of smart phones
1. existing marcom will not work2. added cost to find new comm channels
M
1.2.
H, M, L
1.2.
H, M, LSTEEPLED Analysis for potential overseas expansion
Next Steps after STEEPLED
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
Bargaining Power of Suppliers
Th
reat
of
Su
bsti
tute
Pro
du
ct
or
Serv
ices
Th
reat o
f New
En
tran
t
Rivalry Among Existing
Competitors Bargaining Power of Buyers
Porter’s 5 Forces
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
Static view of situation Inside out perspective Hard to talk about industries that
overlap Focused only on meso level
Issues with Porter’s
• LouAnn Conner,
• Founder + CEO, All Rights Reserved
STEEPLED
Porter’s
SWOTinternal
external
micro
macro
meso
Strategy Levels
• LouAnn Conner,
• Founder + CEO, All Rights Reserved