Why Yelp?

Generates instant

feedback

Niche Content

Every word indexed by Search Engine

Tapping Thousands of

Foodies

Note: of 250,000 Yelp users in DC area, approx 3.5% write reviews, Tech Crunch, April 2011

7,000 Yelpers in DC Metro Area

750 Yelpers who write reviews on Salad Restaurants

250 Elite Yelpers who write reviews on Salad Restaurants

Yelp! How Many Users?

In comparison, there are 1.5 million users of Facebook in DC area.Istrategylabs, Jan 2011

15,000 Yelp Readers in DC

Profile of an “Elite” YelperAn average Elite Yelper has written 200 – 500 Reviews

Elites chosen by their peers

Communicated directly with 25

Elites

Analyzed four years of Reviews

Less than 15% of

Yelpers are Elite

Has a large, loyal following

Targeted Online Ads

7,000 Yelpers in DC

1.5 million on FB in DC

3.5 million users in DC

* “DC” is DC Metro (DC, MD, VA)

Targeted Ads on Facebook

1000 target market 100 impressions per day @ 50 cents CPM = $5.0010 clicks per day @ $1.10 CPC = $11.00

Total = $16 per day $480 per month $2,880 per 6 mos

Sponsored Reviews show up on Competitor’s

page

Listing shows up first on Search

Costs $300 to $1000 per month

1000 impressions per month x .01 CPM = $100100 clicks x .25 cpc = $25Total = $125 per month

Cost to Advertise Online

Facebook: 2 Targeted ads: $1,000 per month.

Google Places: 2 Targeted ads: $250 per month

Yelp: $1,000 per month

Total: $2,250 per month ---> $27,000 per year

Click on the dish to rate and review your salad

Facebook Like Button

Salad Embeds Seamlessly to Website

“I want to be able to see real pictures of my Salad”Erin M., Washington, DC“Elite” Yelper 2011

Your Customized Salad Page

Express Yourself

Share your Experience

Remembers each

Ingredient

Each Ingredient is a hyperlink

Clicking on “Cilantro” shows other types of Salads that offers “Cilantro”

Customized to Each Ingredient

Customized Intelligence – Remembers your Salads and Ingredients

“I want to customize my

Salad experience online”Lisa F., Arlington, VA, Elite Yelper 2011

Your Customized Salad

Several hundred varieties of Salads can be created

Once created, each salad can be saved

Each Step is Customized

Customized Content – You can post your own Pics

Ingredient of the Week

Multi Media Model

Salad Creations

Community

CustomizationReview Sites and Food Blogs

Exper

ience

Innovation

Website

MashupMobile App